Additions: F Frédérick Gaudreau, F Dominic Turgeon, D Jordie Benn, D Kevin Czuczman, D Alex Goligoski, D Joe Hicketts, D Dmitry Kulikov, D Jon Lizotte, D Jon Merrill
Subtractions: F Nick Bonino (signed with SJS), F Gabriel Dumont (signed with TBL), F Marcus Johansson (signed with SEA), F Luke Johnson (signed with WPG), F Gerald Mayhew (signed with PHI), F Zach Parise (buyout, signed with NYI), F Dmitry Sokolov (NMHL), D Matt Bartkowski (signed to a PTO with PIT), D Louie Belpedio (signed with MTL), D Ian Cole (signed with CAR), D Brad Hunt (signed with VAN), D Brennan Menell (traded to TOR), D Carson Soucy (expansion, SEA), D Ryan Suter (buyout, signed with DAL)
Still Unsigned: D Ian McCoshen
Re-signed: F Will Bitten, F Nick Bjugstad, F Joseph Cramarossa, F Brandon Duhaime, F Joel Eriksson Ek, F Kevin Fiala, F Kirill Kaprizov, F Kyle Rau, F Mason Shaw, D Dakota Mermis, G Andrew Hammond
Offseason Analysis: It took all summer, but it didn’t linger into the fall as Wild General Manager, Bill Guerin, and forward, Kirill Kaprizov, were able to hammer out a five-year extension worth $9.000 million per season– forcing this entire offseason recap/season preview to be re-written.
Going into Tuesday, Minnesota was bound to receive a letter grade in the “D” range for failing to secure Kaprizov before training camp, despite a few other moves that have actually been pretty good for them– salary cap penalties via buyouts aside.
Late Tuesday, Kaprizov re-signed and all is just about forgiven for the Wild.
Since joining the league as an expansion team in 2000, Minnesota has rarely had a competitive team that can make a deep run into the postseason. They’ve consistently been good, but never good enough.
Marian Gaborik came and went, Mikko Koivu stayed loyal until he joined the Columbus Blue Jackets for a brief stint last season prior to retiring less than a month into the 2020-21 schedule and then the dawn of the Kaprizov Era began.
After spending time in the Kontinental Hockey League for his early development, Kaprizov amassed 27-24–51 totals in 55 games in his debut season with Minnesota as a 24-year-old left wing.
He’s the real deal and the Wild are leaning into it.
Though Nick Bonino, Marcus Johansson and others weren’t re-signed as part of Minnesota’s depth that got them all the way to a Game 7 at T-Mobile Arena against the Vegas Golden Knights in the 2021 First Round, Guerin held things down where it counts– the core.
Joel Eriksson Ek signed an eight-year extension worth $5.250 million per season after a breakout season with 30 points (19 goals, 11 assists) in 56 games last season after amassing 8-21–29 totals in 62 games in 2019-20.
If the last two seasons are an indication of what’s to come, then the Wild have a steal of a deal in Eriksson Ek’s cap hit as the 24-year-old emerges in his prime.
Guerin brought back Kevin Fiala on a one-year extension worth $5.100 million– retaining restricted-free agency status over the 25-year-old forward heading into next offseason– after putting up 101 points (46 goals, 55 assists) in 133 games with the Wild in parts of three seasons since he was acquired on Feb. 25, 2019.
In parts of five seasons with the Nashville Predators from 2014-15 through 2018-19, Fiala had 45-52–97 totals in 204 games.
Don’t fix what isn’t broken, because clearly something is clicking in Minnesota and the Wild are reaping the benefits.
Alex Goligoski and Jon Merrill are fine additions to the defense, though as for how efficient they’ll be compared to the loss of Ryan Suter remains to be seen.
Guerin bought out the remainder of Zach Parise and Suter’s matching contracts on July 13, 2021, and in doing so saved Minnesota some valuable cap space to sign Kaprizov and build off of the new core.
That said, Parise and Suter will cost the Wild about $4.744 million in dead cap space for 2021-22, then $12.744 million in dead cap space in 2022-23, before the buyout penalties reach a crescendo with a combined $14.744 million in dead cap money from 2023-24 through 2024-25 before Parise and Suter’s penalties taper off with a combined cost of $1.667 million in 2025-26, as well as 2026-27.
This offseason might have been a breeze, but next offseason is a different story– especially as building and maintaining contender status gets difficult in the next few seasons too.
Ultimately, the cost of buying out Parise and Suter may or may not even be a headache for Guerin to deal with. It all depends on how the team performs between now and a couple of seasons from now.
For now, Guerin has about $3.215 million in cap space to play with for the 2021-22 season.
Over the summer, the Seattle Kraken formed their first roster and did Minnesota a favor without asking.
Seattle could’ve selected Kaapo Kähkönen, since the Wild protected Cam Talbot, but the Kraken went in a different direction and snagged Carson Soucy from Minnesota’s depth on the blue line.
Offseason Grade: B+
Though it took a little longer than both sides had probably hoped– and with more frustration than expected– Guerin re-signed his No. 1 priority in Kaprizov before the start of training camp.
The biggest challenge for Minnesota– other than improving on last season’s success before a First Round exit– is finding a way to keep the band together next offseason, when Fiala, Jordan Greenway and Kähkönen are on the short list of important pending-restricted free agents.
Meanwhile, guys like Victor Rask, Nick Bjugstad, Kyle Rau, Nico Sturm, Goligoski, Jordie Benn and Merrill have a little more flexibility to come and go as they please– assuming there’s enough cap space in face of the Parise and Suter buyout penalty crunch on top of what might still be a flat cap for the 2022-23 season due to the ongoing pandemic.
At the very least, 2023-24 should be a bit more optimistic with the latest U.S. broadcasting rights deals for ESPN and Turner Sports inflating league revenue all-around and likely bumping up the salary cap as a result.
For now, Minnesota’s transition continues, but for once there’s a sense of stability given their best players are 25 and under and enjoy being in a Wild uniform.
Though they didn’t bring the alleged “State of Hockey” a Stanley Cup championship in their tenure, Parise and Suter made playing for Minnesota cool as the franchise found its footing now entering its second generation.
Additions: F Samuel Asselin, F Steven Fogarty, F Nick Foligno, F Jesper Frödén, F Erik Haula, F Tomas Nosek, D Derek Forbort, D James Greenway (acquired from TOR), D Tyler Lewington, G Troy Grosenick, G Linus Ullmark
Subtractions: F Paul Carey (SHL), F Sean Kuraly (signed with CBJ), F David Krejci (ELH), F Robert Lantosi (SHL), F Greg McKegg (signed with NYR), F Ondrej Kase (signed with TOR), F Nick Ritchie (signed with TOR), D Steven Kampfer (KHL), D Jeremy Lauzon (expansion, SEA), D Kevan Miller (retired), D Jarred Tinordi (signed with NYR), G Jaroslav Halak (signed with VAN), G Dan Vladar (traded to CGY)
Still Unsigned: F Alex Khokhlachev (KHL, BOS reserve list), G Tuukka Rask
Re-signed: F Anton Blidh, F Trent Frederic, F Taylor Hall, F Cameron Hughes, F Joona Koppanen, F Zach Senyshyn, D Brandon Carlo, D Mike Reilly, D Nick Wolff, G Callum Booth
Offseason Analysis: The Bruins are in a period of transition. Stop calling them favorites.
They might still be playoff contenders, but they’ll have to focus on even making the postseason first to begin with shortly– if not already– this upcoming season.
Boston’s General Manager, Don Sweeney, had his work cut out for him this summer and managed it pretty well– all things considered.
Sure, the B’s don’t have David Krejci and we’ll get into that, but instead of signing one or two free agents and calling it a day, then talking about needing to fill a hole that he’s left empty for years or created going into the new season, Sweeney signed five key players and then some for depth.
It’s a transition, not a purposeful tank to rebuild– yet, anyway.
As long as Patrice Bergeron is under contract, Boston has assured him they’ll do whatever he and Brad Marchand say the dressing room needs.
Speaking of Bergeron, though, he’s put off contract extension talks until the 2021-22 season is over, so for any Bruins fans that have gone through the pain of watching Zdeno Chara play in a different uniform last season with the Washington Capitals and again this upcoming season with the New York Islanders, as well as watching Krejci return to Czechia this year, well… …it happens. Time waits for no one.
All good things must come to an end and a new era dawns. Just hope it’s a good one.
Oh, and, Tuukka Rask is currently unsigned after offseason hip surgery, though the 34-year-old goaltender has expressed a desire to only play for the Bruins if he’s healthy enough to go for the 2021-22 season by the time December rolls around.
He’ll even sign for league minimum and “tons of Bud Lights”, which a certain podcast would love, even if it isn’t their preferred light beer (shameless plug for some Twitter pals).
Anyway, Sweeney’s saved about $1.089 million in cap space to sign Rask to a low, one-year, deal if he’s good enough to return to action, which wouldn’t complicate matters in the crease with the arrival of Linus Ullmark via free agency and the development of Jeremy Swayman.
Rask and Swayman were always going to share the spotlight as Swayman comes into his own. Rask’s injury, however, slightly changes matters in the handoff.
Ullmark joins the Bruins on a four-year contract worth $5.000 million per season through 2024-25. He was the winningest goaltender for the Buffalo Sabres last season with a 9-6-3 record in 20 games, a 2.63 goals-against average and a .917 save percentage in that span.
Given the workload that he faced in Buffalo compared to Boston’s more structured defense, Ullmark’s numbers should improve as he’s had moments of brilliance in his short spurts thus far– only really coming into the league as a starter or backup goaltender in the last two seasons.
At 28-years-old, he’s right on track for goaltender development and if things head south, the Bruins can use 2021-22 as a write off, plus 2022-23 as a means of giving Swayman full-time starter duties at the earliest.
Swayman, at 22-years-old, has already played 10 National Hockey League games and amassed a 7-3-0 record with a 1.50 goals-against average, a .945 save percentage and two shutouts, but that kind of luck is unheard of for a goaltender.
Eventually, given his unconventional style, his stats will come back to Earth and you don’t want to let reality cut down a goaltender’s confidence so soon while they’re young (see, Philadelphia Flyers goaltender, Carter Hart’s 2020-21 season, for example).
It’s nice to have Swayman as a future ace, but that’s just it– the future. Though the future is now in transition, it’s not quite the time to make the jump in the crease– especially while there’s more pressing matters like replacing Krejci.
Charlie Coyle is, ideally, Boston’s second line center entering this season, but if things go south with Coyle centering Taylor Hall and Craig Smith, then that’s where Nick Foligno or Erik Haula come in handy, if Jack Studnicka can’t make the jump from the Providence Bruins (AHL) to Boston.
Krejci finally could’ve had wingers in Hall and Smith for a full season, but the 35-year-old has always wanted to play in front of his parents and brother in the Czech Republic– especially after leaving for North America in his teens to play hockey for a living.
It’ll also help introduce his kids to his Czech native tongue, so they’ll be able to communicate with their grandparents.
Having spent his entire career with Boston through 962 regular season games since breaking into the league in the 2006-07 season, he’s earned every right to do as he pleases.
He might be back for the 2022-23 season, but absolutely do not hold him to it.
Hall, meanwhile, signed a four-year extension worth $6.000 million per season in the offseason, so Boston at least still only has one hole to fill on the second line if Coyle can’t return to form.
Foligno signed a two-year deal with a $3.800 million cap hit and Haula signed a two-year deal worth $2.375 million per season.
In 957 career NHL games, Foligno’s had 203-283–486 totals for the Ottawa Senators, Columbus Blue Jackets and Toronto Maple Leafs. He had been Columbus’ captain until the deadline when he was dealt to Toronto to add some punch to their lineup, only to blow a 3-1 series lead over the Montréal Canadiens in the 2021 First Round.
Foligno had 7-13–20 totals in 49 games with the Blue Jackets and Maple Leafs in 2020-21.
If nothing else, Foligno adds valuable leadership in the absence of Krejci and should hold things over as someone that gives it their all on a night-to-night basis. Bruins fans should warm up to him quickly if they haven’t already.
Haula, on the other hand, spent last season with the Nashville Predators, where he had 9-12–21 totals in 51 games last season, which was about the same production he had with the Carolina Hurricanes and Florida Panthers in 2019-20.
He hasn’t been able to find his breakout scoring touch that he had with the Vegas Golden Knights in 2017-18, when he had 55 points (29 goals, 26 assists) in 76 games, but he should be fine as a third liner flanked by Jake DeBrusk and Foligno.
Boston needs to get a consistent offense going and they at least seem to have the right level of talent for each line this season.
As long as everyone stays healthy it’s a good thing with an overhauled defense due to the Seattle Kraken taking Jeremy Lauzon in the 2021 NHL Expansion Draft, Kevan Miller retiring and the uneasiness of delegating more time to Jakub Zboril after his– at times– lackluster 2020-21 season.
Speaking of the revamped bottom-six, however, Tomas Nosek is new in town on a two-year deal worth $1.750 million per season, joining Trent Frederic– fresh off of an extension this offseason for two years and a $1.050 million cap hit– and Chris Wagner on the fourth line.
He’s been a fun player to watch come into his own with the Golden Knights since Vegas took him from the Detroit Red Wings in their expansion draft in 2017, and just had a career-year with 8-10–18 totals in 38 games last season.
Anything at or above 15 points from a fourth line center is a job well done for less than a $2.000 million cap hit.
Sean Kuraly’s gone home to Columbus, but after dropping from 23 points (six goals, 17 assists) in 69 games in 2019-20, to just nine points (four goals, five assists) in 47 games last season, needing a change of scenery was a welcome excuse for Boston to let him go.
Meanwhile, Ondrej Kase and Nick Ritchie also departed in the offseason for Toronto, though Kase’s future is shrouded by the ever-looming cloud of concussions and Ritchie outperformed expectations last season in the first half of the season before regressing to his ways.
Jaroslav Halak also left for the Vancouver Canucks, though that was inevitable with the long line for Boston’s backup goaltender being cut by Swayman’s emergence.
Even Dan Vladar was traded to the Calgary Flames for a 2022 3rd round pick as a result.
A couple of days prior, on July 26th, Boston acquired the rights to James Greenway from the Maple Leafs for future considerations. He’ll need a little more time in the system, for now.
With Miller retired, Steven Kampfer off to the Kontinental Hockey League (KHL) in Russia and Jarred Tinordi gone to the New York Rangers in free agency, Sweeney signed Derek Forbort to a three-year contract worth $3.000 million per season.
Mike Reilly also played well enough after being acquired at the trade deadline to earn a three-year extension with a $3.000 million cap hit as well.
Additionally, Brandon Carlo signed a six-year extension worth $4.100 million per season, so the Bruins have a defensive core with Carlo, Forbort, Matt Grzelcyk and Reilly under contract after 2021-22.
Charlie McAvoy, meanwhile is a pending-restricted free agent by the time July 1, 2022, rolls around (unless he’s signed to an extension before then).
Forbort, meanwhile, joins Boston after spending last season with the Winnipeg Jets where he had 2-10–12 totals in 56 games from the blue line. At 6-foot-4, 219-pounds, he adds much needed size to Boston’s defense.
In the meantime, John Moore, remains under contract and likely on the long term injured reserve to start the season, leaving his $2.750 million cap hit mostly off the books until the Bruins come to some sort of a resolution on that one.
Time will tell if the B’s will sink or swim, but you can’t say they didn’t try to put something together on paper this offseason.
Offseason Grade:B
In Boston, you either like or hate Sweeney. There’s no such thing as love unless you win championship rings these days.
While Sweeney’s made some blunders along the way, his overall approach as the Bruins’ GM has established a foundation of being in the room– being in consideration and among the conversation from year-to-year for attracting talent and making trades.
Sometimes it’s panned out, like the acquisition of Hall. Sometimes it’s fallen short, like when Sweeney paid a hefty price for Rick Nash (though only Ryan Lindgren remains a threat on the Rangers and Nash’s career-ending concussion couldn’t have been accounted for at the time of the trade).
Boston was stuck in the mud when he replaced Peter Chiarelli and Sweeney’s hands were tied in 2015, but he’s always been an active general manager and is tactical in his approach of replacing expendable assets.
At the same time, that very process irks Bruins fans because it comes across as overthinking or not trying hard enough to sign the player instead of a (better fit be damned) player.
Well, that and every guy these days isn’t Tim Thomas or Bobby Orr.
Additions: F Warren Foegele (acquired from CAR), F Zach Hyman, F Brendan Perlini, F Derek Ryan, F Colton Sceviour (signed to a PTO), F Tim Soderlund (acquired from CHI), D Cody Ceci, D Duncan Keith (acquired from CHI)
Subtractions: F Adam Cracknell (signed with Bakersfield Condors, AHL), F Tyler Ennis (signed to a PTO with OTT), F Joseph Gambardella (signed with Utica Comets, AHL), F Gaëtan Haas (NL), F Dominik Kahun (NL), F Jujhar Khaira (signed with CHI), F James Neal (buyout), F Joakim Nygård (SHL), F Alan Quine (signed with Henderson Silver Knights, AHL), F Patrick Russell (SHL), F Anton Slepyshev (KHL), D Ethan Bear (traded to CAR), D Caleb Jones (traded to CHI), D Dmitry Kulikov (signed with MIN), D Adam Larsson (expansion, SEA), D Theodor Lennström (KHL), G Dylan Wells (traded to CAR)
Still Unsigned: F Alex Chiasson
Re-signed: F Tyler Benson, F Cooper Marody, F Ryan Nugent-Hopkins, F Devin Shore, F Kailer Yamamoto, D Tyson Barrie, D Slater Koekkoek, G Stuart Skinner, G Mike Smith
Offseason Analysis: The second-best team in the Scotia NHL North Division would’ve been the fourth-best team in the other three divisions last season.
No matter what, the Oilers would’ve been a playoff team in 2020-21, but it’s the embarrassment that came with being swept in the 2021 First Round by the Winnipeg Jets and subsequent offseason moves that have left many scratching their heads.
Instead of overreacting and making big, sweeping, changes, Edmonton went for a big piece and a few smaller moves that still ate up their valuable cap space in the midst of a flat salary cap due to the ongoing COVID-19 pandemic.
So really it’s just more of the same from the Oilers.
Let’s start with the good news…
Ryan Nugent-Hopkins, Kailer Yamamoto and Tyson Barrie are back and solidify some semblance of depth for Edmonton with Nugent-Hopkins on an affordable eight-year extension worth $5.125 million per season– the Oilers will have a surefire center on the second or third line for years to come.
The 28-year-old was Edmonton’s 1st overall pick in the 2011 NHL Draft and had 35 points (16 goals, 19 assists) in 52 games last season after reaching the 60-point plateau in back-to-back seasons from 2018-19 through 2019-20.
Had there been an 82-game schedule in 2020-21, Nugent-Hopkins likely would’ve at least eclipsed the 50-point mark.
At 5-foot-8, 135-pounds, Yamamoto has a lot in common with guys like Martin St. Louis in his stature and– like St. Louis– is better off developing on his own as he had 8-13–21 totals in 52 games in his first full season run with the Oilers last season.
Though he made his league debut in 2017-18, Yamamoto has only been utilized by Edmonton sparingly in parts of three seasons leading up to his full-time status in 2020-21.
His game should be fine in due time, though offering him a supporting cast (a theme for the Oilers in general) would be fine.
After he had 59 points in 78 games with the Colorado Avalanche in 2018-19, Barrie was shipped as part of a package to the Toronto Maple Leafs in a trade that, well, didn’t exactly live up to the high expectations in Toronto.
Barrie’s production from the point plummeted to 39 points (five goals, 34 assists) in 70 games with the Maple Leafs in 2019-20.
He joined the Oilers on a one-year deal last October and bounced back with an admirable 48 points (eight goals, 40 assists) in 56 games.
He had 25 points on the power play in his last season in Colorado, then just 12 points as a quarterback on Toronto’s power play unit before rebounding with 23 points from the blue line while on the skater advantage last season for Edmonton.
For his efforts, Barrie was rewarded with a sweet three-year deal worth $4.500 million per season and at 29-years-old that’s about right for a defender on the cusp of beginning the eventual decline from a defensive prime.
Zach Hyman joins the Oilers on a seven-year contract worth $5.500 million per season, which isn’t completely terrible for a 29-year-old forward in his prime that had 15-18–33 totals in 43 games with the Maple Leafs last season and has reached the 40-point plateau twice before.
As a top-six forward, Hyman is a welcome addition to Edmonton’s Art Ross Trophy-winning powerhouse offense (Connor McDavid and Leon Draisaitl).
An additional positive from this offseason?
Edmonton’s rid themselves of James Neal via a buyout. Granted, he’ll still be on the books through the 2024-25 season at about a $1.917 million cap penalty, but after parts of two seasons with the Oilers since being acquired for Milan Lucic, at least that branch of franchise history has come to a close.
Neal had five goals and five assists (10 points) in 29 games last season after bouncing back from 19 points (seven goals, 12 assists) in 63 games with the Calgary Flames in 2018-19 to 31 points (19 goals, 12 assists) in 55 games for Edmonton in 2019-20.
He’s a shell of his former self, but on a low-risk contract, he could fit in fine just about anywhere else that needs a touch of veteran experience.
Now for the bad stuff that… …isn’t necessarily that bad, it’s just disappointing from the Oilers (who seemingly have chosen to make the Buffalo Sabres look good for at least being salary cap smart this offseason and that’s about it).
At 39-years-old, Mike Smith could’ve called it a career, but when Jimmy Howard turned down Oilers General Manager, Ken Holland, Smith was rewarded with two-year (not just one-year!) extension worth $2.200 million per season.
The cap hit is fine, considering he recored a goals-against average under 2.50 for the first time since the 2011-12 season with the Phoenix Coyotes.
Back then, in 67 games with Phoenix, Smith had a 38-18-10 record, a 2.21 goals-against average, a .930 save percentage and eight shutouts en route to backstopping the Coyotes to the 2012 Western Conference Final, where the Los Angeles Kings eliminated Phoenix in five games.
Last season with the Oilers, Smith went 21-6-2 in 32 games, had three shutouts and amassed a 2.31 goals-against average as well as a .923 save percentage.
In 2019-20, he had a 19-12-6 record in 39 games, one shutout, a .902 save percentage and a whopping 2.95 goals-against average.
Whether it’s the introduction of Barrie to Edmonton’s defense that helped singlehandedly reduce the workload Smith faced or not– Smith had a fantastic season in 2020-21.
However, time stops for nobody and with an average age of 35.3 between Smith, Mikko Koskinen and Alex Stalock as reliable options in the crease under contract at the NHL level, well, it’s easy to feel uneasy about Edmonton’s chances at stopping the puck from night-to-night as their bodies collectively wear down through an 82-game schedule.
Then again, they are athletes and you and I are not.
Yet, it’s worth noting since unlike Smith, Koskinen went from an 18-13-3 record in 38 games with a 2.75 goals-against average, a .917 save percentage and one shutout in 2019-20 with the Oilers to a dismal 13-13-0 record in 26 games with a 3.17 goals-against average and an .899 save percentage in 2020-21.
For all the good that Barrie and Co. on Edmonton’s blue line have done, there’s two new additions that, uh, might undo some of the forward progress.
Connor McDavid (ever heard of him?) vouched for Holland to acquire Duncan Keith from Chicago and then Holland went along and signed Cody Ceci in free agency.
Though Keith recorded 6-34–40 totals in 82 games in 2018-19 with Chicago, he’s been in decline, notching 27 points (three goals, 24 assists) in 61 games in 2019-20 and just 15 points (four goals, 11 assists) in 54 games last season.
The 38-year-old defender would’ve accepted any trade to a team close to the pacific northwest as he expressed a desire to be closer to family, having been isolated playing hockey for a living for most of the time during the ongoing pandemic and spending roughly five months combined with his son prior to being traded to Edmonton.
In 1,192 career NHL games, he’s won three Stanley Cup rings, was named playoff MVP in 2015, and has 105-520–625 totals in the regular season.
With two years left on his contract, Keith’s $5.538 million cap hit is a bit steep for what could be a defensive liability as the aging process continues and– turns out– Holland could’ve done better by waiting another day and signing Keith Yandle for much less after the Florida Panthers bought him out. Who knew?!
Though the Internet likes to make fun of Ceci, the 27-year-old defender really hasn’t been all that bad.
Sure 17 points (four goals, 13 assists) in 53 games with the Pittsburgh Penguins last season isn’t great, but he’s not expected to be a top-four defender– or at least he shouldn’t be.
Mistakes and weird things will happen. Sometimes you’re just unlucky like that.
Wait, Holland gave him four-years at $3.250 million per season? Yikes.
And to put the icing on the cake, Holland traded Ethan Bear to the Carolina Hurricanes for Warren Foegele. Not that Foegele’s bad, but for a team that could use a better defense, Bear fit in pretty well.
Has this McDavid guy ever tried watching the Oilers?
Offseason Grade:C+
For the Nugent-Hopkins extension, sensible new deal for Barrie and Yamamoto bridge contract, Holland deserves some praise for keeping the right pieces happy and on the roster heading into 2021-22.
That said, he also made some errors in judgment acquiring Keith at the price he paid, as well as handing out Ceci a contract with a steep cap hit and term for a guy that’s probably not that good.
In other words, it was just another normal offseason for the Oilers.
Edmonton made some smart moves, but then overreacted in other areas, while still searching for the second coming of Andy Moog in net or whatever.
Additions: F Michael Eyssimont, F Luke Johnson, F Riley Nash, F Austin Poganski, D Brenden Dillon (acquired from WSH), D Nate Schmidt (acquired from VAN)
Subtractions: F Mason Appleton (expansion, SEA), F Marko Dano (ELH), F Trevor Lewis (signed with CGY), F Skyler McKenzie (HockeyAllsvenskan), F Mathieu Perreault (signed with MTL), F Nate Thompson (signed with PHI), D Jordie Benn (signed with MIN), D Derek Forbort (signed with BOS), D Tucker Poolman (signed with VAN), G Laurent Brossoit (signed with VGK)
Still Unsigned: D Luke Green, G Cole Kehler
Re-signed: F Andrew Copp, F Paul Stastny, F Dominic Toninato, D Jonathan Kovacevic, D Neal Pionk, D Logan Stanley, G Eric Comrie
Offseason Analysis: After sweeping the Edmonton Oilers in the First Round to the surprise of, well, the Oilers themselves, the Jets were promptly swept by the Montréal Canadiens in the Second Round to the surprise of everyone that thought the Montréal vs. Winnipeg matchup would be a little more competitive.
The Jets, however, beat Edmonton by one-goal in three out of their four games in the First Round– with the latter two in comeback fashion and all three one-goal victories needing at least one overtime period (the series finale, in fact, needed three overtime periods).
Winnipeg bet the Oilers, 4-1, in Game 1, 1-0 (OT), in Game 2, 5-4 (OT) in Game 3 and, 4-3 (3OT) in Game 4, then played Montréal about a week-and-a-half after eliminating Edmonton.
The Canadiens beat the Jets, 5-3, in Game 1, 1-0, in Game 2, 5-1, in Game 3 and, 3-2 (OT), in Game 4 while Mark Scheifele sat on the sidelines for the majority of the series– serving a four-game suspension for his Game 1 charge that left Jake Evans with a concussion.
In addition to playing Connor Hellebuyck less and giving Eric Comrie more responsibility as the backup goaltender, Winnipeg could solve some of their problems by simply having a defense.
Whether or not head coach, Paul Maurice, has overextended his stay behind the bench with the Jets (he has), it’s getting closer and closer to “win-now or rebuild” time in Winnipeg.
Jets General Manager, Kevin Cheveldayoff, kept most of his forwards together– signing Andrew Copp and Paul Stastny to one-year extensions worth $3.640 million and $3.750 million, respectively– while adding Riley Nash and Austin Poganski to the mix on matching one-year $750,000 contracts.
Nash reached a career-high 41 points in 76 games with the Boston Bruins in 2017-18, before signing a three-year deal with the Columbus Blue Jackets where his production dropped to 12 points in 78 games in his first season with the Blue Jackets in 2018-19, then 14 points (five goals, nine assists) in 64 games and seven points (two goals, five assists) in 37 games last season prior to being traded to the Toronto Maple Leafs at the deadline while injured.
The 32-year-old forward was drafted in the 1st round (21st overall) by the Oilers in 2007, and made his league debut with the Carolina Hurricanes in the 2011-12 season.
Nash is a low-risk, high-reward signing for bottom-six depth– especially if he can reach about 20 points in a full 82-game season with the Jets, but he’s not winning the Maurice “Rocket” Richard Trophy in 2021-22 (or anytime soon, for that matter).
Copp had a breakout year last season with 15-24–39 totals in 55 games, which was good news for the Jets in the wake of trading Patrik Laine and Jack Roslovic to Columbus for Pierre-Luc Dubois early in the 2020-21 season.
Though Copp may be a late bloomer, at 27-years-old, he is still in the midst of his prime and can only have an upward projection over the course of a regular 82-game schedule.
Dubois managed 20 points in 41 games with Winnipeg last season after scoring one goal in five games with the Blue Jackets prior to the trade.
Compared to Laine’s 12-12–24 totals in 46 games with Winnipeg and Columbus last season, the trade didn’t really spark either player in fresh change of scenery.
Roslovic, meanwhile, produced his best results– 34 points (12 goals, 22 assists)– in 48 games with the Blue Jackets, versus his 12-17–29 totals in 71 games with the Jets in 2019-20.
There shouldn’t be any distractions entering the season or disruptions during the season for Dubois to get back on track, however.
As for Stastny, the 35-year-old center is still in search of his first Stanley Cup ring after passing 1,000 career games in 2020-21.
In 1,001 career NHL games with the Colorado Avalanche, St. Louis Blues, Jets, Vegas Golden Knights and Jets again, Stastny has 263-492–755 totals, including 29 points (13 goals, 16 assists) in 56 games last season in his first year back in his second stint with Winnipeg.
He’s usually good enough for about 40 points every season, so that should help solidify the Jets’ center depth as long as he’s healthy.
Despite a plus-16 goal differential in the regular season, when it mattered most, Winnipeg couldn’t keep the puck out of their own net in the Second Round.
That’s not just something for Hellebuyck to work on by himself, but rather a defensive strategy issue in and of itself.
Luckily for the Jets, they worked the phones to acquire Brenden Dillon from the Washington Capitals and Nate Schmidt from the Vancouver Canucks in separate trades a day after one another in July.
On July 26th, Winnipeg sent a 2022 2nd round pick and a 2023 2nd round pick to Washington for Dillon and on July 27th, the Jets dealt a 2022 3rd round pick to Vancouver for Schmidt.
Dillon had a quietly productive season as a top-four defender with 2-17–19 totals in 56 games with the Capitals, while Schmidt’s production dropped from 31 points (seven goals, 24 assists) in 59 games in 2019-20 with Vegas to 15 points (five goals, 10 assists) in 54 games with the Canucks.
It’s a risk, but the Jets are hoping that Schmidt can bounce back to being a 30-point scoring defender in the mix with with Neal Pionk and Josh Morrissey, as well as Dillon.
Speaking of Pionk, he signed a four-year extension worth $5.875 million per season this offseason after amassing 3-29–32 totals in 54 games in 2020-21.
It seems like a fair deal all around for a productive defender that plays a leading role as a power play specialist at only 26-years-old.
Offseason Grade:B-
The Jets addressed a need (improving their defense), but weren’t able to be as aggressive in either the free agent or trade market, despite remaining a piece or two away from being able to be a Stanley Cup contender.
At the very least, Winnipeg could see forward progress in the postseason with better asset management, but the problem remains the same from year-to-year– over-reliance on Hellebuyck and an unwillingness to move on from Maurice’s system.
If Cheveldayoff isn’t getting frustrated by the same results over the years, then True North Sports & Entertainment better start putting the pressure on the Jets’ front office to succeed or face the consequences of insanity (trying the same thing and expecting different results).
They’re in better shape than other teams in the Central Division, but are they as good as the Avalanche or Golden Knights on paper if they’re able to get to the Western Conference Final and have to play one of the league’s more dominant teams?
Missed the postseason for the first time since 2020
Additions: F Blake Coleman, F Alex Gallant (signed to a PTO), F Trevor Lewis, F Tyler Pitlick (acquired from SEA), F Brad Richardson, D Nick DeSimone, D Erik Gudbranson, D Kevin Gravel, D Andy Welinski, D Nikita Zadorov (acquired from CHI), G Adam Werner, G Dan Vladar (acquired from BOS)
Subtractions: F Spencer Foo (KHL), F Josh Leivo (signed with CAR), F Joakim Nordström (KHL), F Zac Rinaldo (signed with CBJ), F Buddy Robinson (signed with ANA), F Derek Ryan (signed with EDM), F Dominik Simon (signed with PIT), D Mark Giordano (expansion, SEA), D Carl-Johan Lerby (SHL), D Nikita Nesterov (KHL), D Alexander Petrovic (signed with DAL), D Alexander Yelesin (KHL), G Louis Domingue (signed with PIT)
Still Unsigned: G Artyom Zagidulin
Re-signed: F Dillon Dubé, F Glenn Gawdin, F Justin Kirkland, F Matthew Phillips, F Luke Philp, F Brett Ritchie, D Oliver Kylington, D Connor Mackey, D Colton Poolman, D Michael Stone, D Juuso Välimäki, G Tyler Parsons
Offseason Analysis: Calgary is facing an existential crisis.
They can either trust in their core players that they just might get it done if they’ve become frustrated by years of falling short (or not even making the playoffs at all, as they missed the postseason in 2021) or they can begin to move forward by hitting the “reset” button.
This offseason, Flames General Manager, Brad Treliving, chose to add without subtracting– to overhaul, rather than to rebuild (at least for now).
Joakim Nordström, Derek Ryan, Zac Rinaldo and more are gone. They’ve left for other professional leagues around the world, Edmonton and Columbus, respectively.
Mark Giordano was claimed by the Seattle Kraken in the 2021 NHL Expansion Draft after breaking into the league with the Flames in the 2005-06 season. He spent 15 years in Calgary and amassed 143-366–509 totals in 949 games in a Flames uniform and had been captain in the “C of Red” since the 2013-14 season.
Though many fans in Calgary would like to belive the 37-year-old will spend one season in Seattle and return to the Flames, there are no guarantees.
Calgary’s already worked on developing a good-standing relationship with their new Pacific Division rivals as they got traded a 2022 4th round pick to the Kraken for forward, Tyler Pitlick, on July 22nd– a day after the expansion draft.
Pitlick slides in as a quality top-nine forward for the Flames and had 6-5–11 totals in 38 games for the Arizona Coyotes last season while battling injury.
He’s reached the 20-point plateau twice in his career in 2017-18 with Dallas (27 points in 80 games) and 2019-20 with Philadelphia (20 points in 63 games) and should be a low-risk high-reward depth move.
Treliving made a splash when free agency opened on July 28th, signing two-time defending Stanley Cup champion, Blake Coleman, to a six-year contract worth $4.900 million per season.
Coleman’s speed and skill solidifies Calgary’s middle-six as he should be on the second or third line at all times.
He’s had three consecutive seasons with at least 30 points since the 2018-19 season and notched 31 points (14 goals, 17 assists) in 55 games for the Tampa Bay Lightning in 2020-21.
Coleman on a line with Andrew Mangiapane is a game-changer for Calgary’s offense– especially as they’ve re-signed Dillon Dubé and still have Sean Monahan down the middle to fill out the top-nine with Mikael Backlund, Johnny Gaudreau, Elias Lindholm and Matthew Tkachuk on the roster.
The same day that free agency began, Treliving also made a pair of trades–first acquiring defender, Nikita Zadorov, from Chicago for a 2022 3rd round pick (originally belonging to the Toronto Maple Leafs) and later acquiring goaltender, Dan Vladar, from the Boston Bruins for Calgary’s own 2022 3rd round pick.
Zadorov, 26, signed a one-year deal worth $3.750 million with the Flames and had 1-7–8 totals in 55 games with Chicago last season, as well as 23-60–83 totals in 411 career NHL games with the Buffalo Sabres, Colorado Avalanche and Chicago.
The 6-foot-6, 235-pound Russian native isn’t an offensive powerhouse from the blue line, but rather a top-four shutdown defensive defender. At his best, Zadorov can make hit after hit and pummel an opposing team’s offense into submission in his own zone, though the occasional bad penalty may result.
Vladar, 24, made his regular season debut last season for the Bruins and went 2-2-1 in five games played with a 3.40 goals-against average and an .886 save percentage in that span.
Don’t let the stats fool you, though, as Boston allowed eight goals against in Vladar’s last start against the Washington Capitals on April 11th before the emergence of Jeremy Swayman and return from injury for Tuukka Rask forced B’s head coach, Bruce Cassidy’s, hand down the stretch and through the postseason.
Vladar is capable of holding his own in the NHL and should be a decent backup behind Jacob Markström in net for Calgary.
In 2019-20, Vladar had a 1.79 goals-against average and a .936 save percentage in 25 games with the Providence Bruins (AHL). He followed that effort up with a 2.19 goals-against average and a .923 save percentage in 10 games with Providence last season.
Treliving signed unrestricted free agents, Brad Richardson, Trevor Lewis and Erik Gudbranson, to one-year contracts over the summer– adding Richardson on an $800,000 cap hit for depth, Lewis as a fourth liner with an $800,000 cap hit and Gudbranson ($1.950 million cap hit) as a defender that just might push Oliver Kylington or Juuso Välimäki out of regular ice time.
Richardson, 36, was limited to 17 games with the Nashville Predators last season and had 1-3–4 totals after spending 16 prior seasons with the Avalanche, Los Angeles Kings, Vancouver Canucks, Coyotes and Predators.
He won a Stanley Cup ring with then Los Angeles head coach, Darryl Sutter, in 2012, while Lewis won two Cups in his Kings tenure in 2012 and 2014.
Lewis joins the Flames after spending last season with the Winnipeg Jets– notching 5-5–10 totals in 56 games after spending 674 games in a Los Angeles uniform from parts of the 2008-09 season through 2019-20.
Gudbranson bounced from the Ottawa Senators to the Predators at the 2021 deadline after amassing 1-2–3 totals in 36 games with the Sens before contributing one assist in nine games with Nashville afterward.
With only four points in 45 games, Gudbranson isn’t much competition for Välimäki, who had 2-9–11 totals in 49 games for Calgary last season, but the clock is ticking on Kylington’s tenure in the “C of Red”.
Ranked 24th by TSN in the final draft rankings ahead of the 2015 NHL Draft, Kylington fell to the Flames in the 2nd round at 60th overall and has only appeared in 95 career games approaching seven years out of his draft year.
He had one assist in eight games last season and re-signed with Calgary on a one-year, two-way contract and has 16 points in his career, while Välimäki already has 14 points in 73 games in parts of two seasons since breaking into the NHL with the Flames in 2018-19.
Just like with Calgary’s core, time might be running out for a serious chance.
Offseason Grade:A-
If you were hoping for the Flames to tear things down this offseason, then they failed this summer.
If you’re looking at things from the perspective that adding without subtracting while still having enough of a core to make something happen, well, then signing Coleman alone is enough to laud Treliving praise for making a move instead of sticking to the script.
Of course, now the pressure is on for Calgary to succeed or risk fraying their relationship with Gaudreau and other Flames veterans, which would mean that Treliving would be forced to make some big trades by the deadline or next summer.
That said, the biggest detractor from the Flames this offseason might just be the Flames themselves as Sutter’s coaching style hasn’t adapted to the NHL in 2021.
If you don’t let your best players play their games and try to box them into a mold they don’t fit, then you’re only bringing yourself down in the league currently.
Missed the postseason for the first time since 2020
Additions: F Justin Dowling, F Jason Dickinson (acquired from DAL), F Phil Di Giuseppe, F Sheldon Dries, F Conor Garland (acquired from ARI), F Nic Petan, F Sheldon Rempal, F John Stevens, D Kyle Burroughs, D Oliver Ekman-Larsson (acquired from ARI), D Brad Hunt, D Brady Keeper, D Tucker Poolman, D Luke Schenn, D Devante Stephens, G Jaroslav Halak, G Spencer Martin (acquired from TBL)
Subtractions: F Sven Baertschi (signed with VGK), F Jay Beagle (traded to ARI), F Travis Boyd (signed with ARI), F Loui Eriksson (traded to ARI), F Tyler Graovac (KHL), F Jayce Hawryluk (SHL), F Kole Lind (expansion, SEA), F Lukas Jasek (Liiga), F Marc Michaelis (signed with Toronto Marlies, AHL), F Petrus Palmu (Liiga), F Antoine Roussel (traded to ARI), F Jake Virtanen (buyout, KHL), D Jalen Chatfield (signed with Chicago Wolves, AHL), D Alexander Edler (signed with LAK), D Mitch Eliot (signed with Rochester Americans, AHL), D Brogan Rafferty (signed with ANA), D Nate Schmidt (traded to WPG), D Ashton Sautner (signed with Abbotsford Canucks, AHL), D Josh Teves (signed with Rochester Americans, AHL), G Braden Holtby (buyout)
Still Unsigned: F Elias Pettersson (RFA), F Jimmy Vesey, D Quinn Hughes (RFA), G Jake Kielly
Re-signed: F Justin Bailey, F Brandon Sutter, D Guillaume Brisebois, D Travis Hamonic, D Olli Juolevi
Offseason Analysis: Canucks General Manager, Jim Benning, has been busy this offseason undoing past misjudgments and moving Vancouver forward in other areas (however small they may be).
At least he didn’t sign anyone to a head-scratching long-term contract the day that free agency began on July 28th this year.
With about $10.664 million in cap space currently and Elias Pettersson as a restricted-free agent alongside Quinn Hughes, the Canucks still have some work to get done before the season begins or else they risk falling behind even further in the standings.
While Pettersson would probably love to make about $9.000 or $10 million per season, he hasn’t exactly reached that status yet as a 22-year-old center with 153 points in 165 career games.
A solid bridge contract is more likely in his future than, say, a long-term seven or eight-year deal.
It may be kicking the can down the road to pay him later, but with 21 points (10 goals, 11 assists) in 26 games last season, there’s always the risk that his wrist injury might quite literally hurt his skilled hands in the near to long-term future.
A bridge deal insures the Canucks of avoiding prolonging the salary cap hell that they’ve been through until Benning was able to dump most of it in Arizona via the trade with the Coyotes for Oliver Ekman-Larsson and Conor Garland.
That said, Pettersson is worth paying a premium for to build off of Vancouver’s young core. He had 28-38–66 totals in 71 games in his first season in the league in 2018-19 and amassed 27-39–66 totals in 68 games prior to the COVID-19 pandemic being declared in the 2019-20 season.
Hughes, on the other hand, is important to Vancouver’s future, but had a dip in production from 53 points (eight goals, 45 assists) in 68 games in his first full season in 2019-20 to 41 points (three goals, 38 assists) in 56 games last season.
Nevertheless, for a defender to wrack up 40 or more points in a season is pretty good all things considered.
Especially since Hughes is only 21-years-old and has plenty of track left on route to his potential.
It should be easier to get a deal done with Hughes than Pettersson if the sticking point is that one sees themselves more valuable to the team than the other.
If, for some reason, things went south between the Canucks and Pettersson, the Canucks could survive– albeit reminiscent of the last days of Pavel Bure with the franchise.
In other words, you probably don’t want that to happen again.
All right, what about what Vancouver has already taken care of this offseason, shall we?
Jaroslav Halak left the Boston Bruins for the Canucks via free agency this summer and signed a one-year deal worth $1.500 million with another $1.500 million in performance bonuses to become the backup to Thatcher Demko, though Vancouver may prefer to utilize Halak and Demko as some sort of a 1A/1B tandem.
Despite Halak’s 9-6-4 record in 19 games last season, he maintained a quality 2.53 goals-against average and a .905 save percentage with two shutouts in that span as Boston’s backup until Jeremy Swayman entered the conversation.
In 2019-20, Halak and Tuukka Rask captured the William M. Jennings Trophy as the goaltender(s) with 25 or more games played that allowed the fewest goals against in that season.
Halak went 18-6-6 in 31 games and had a 2.39 goals-against average, a .919 save percentage and three shutouts in that remarkable regular season run.
It served as a reminder that Halak was once a surefire starting goaltender and could very well, in the event that was necessary, command a team from the crease as a starter once more.
This after a 22-11-4 record in 40 games played with Boston in 2018-19, in which he had a 2.34 goals-against average, a .922 save percentage and five shutouts.
But at 36-years-old, Halak’s time in the league is dwindling as he continues about the twilight of his career.
At the very least, he brings in more stability in the crease than Braden Holtby did for Demko– and that’s precisely why the Canucks felt is was O.K. to buyout the remaining year of Holtby’s contract.
The bulk of Benning’s work this offseason came via making trades.
He most recently acquired goaltender, Spencer Martin, from the Tampa Bay Lightning on July 31st for future considerations to solidify depth in the event of injury or to at least provide the Abbotsford Canucks (AHL) with a quality starter.
But earlier this summer, Benning kicked things off with a small grab for top-nine depth by sending the Dallas Stars a 2021 3rd round pick (73rd overall, Ayrton Martino) for forward, Jason Dickinson, on July 17th.
Six days later, Benning phoned Bill Armstrong in Arizona and executed a trade that saved the Canucks almost $5.000 million in valuable cap space after sending Antoine Roussel, Jay Beagle, Loui Eriksson, a 2021 1st round pick (9th overall, Dylan Guenther), a 2022 2nd round pick and a 2023 7th round pick to the Coyotes for Ekman-Larsson and Garland’s signing rights before re-signing the latter to a five-year extension worth $4.950 million per season.
Arizona retained 12% of Ekman-Larsson’s salary, thus shaving $990,000 off of his cap hit for Vancouver, who is assessed a cap hit of $7.260 million per season for Ekman-Larsson through 2026-27.
With change coming to the blue line in Vancouver, Nate Schmidt reconsidered a trade he had initially rejected and informed Benning he would be fine being moved after all in a deal where the Canucks sent Schmidt to the Winnipeg Jets for a 2022 3rd round pick on July 27th.
If Ekman-Larsson’s able to rebound from his decline– reaching 55 points in 75 games in 2015-16, then 39 points in 79 games the following season before rebounding with 42 points in 82 games in 2017-18 and 44 points in 81 games in 2018-19 prior to his dropoff again in 2019-20, where he had 30 points in 66 games and 2020-21, where he had 24 points in 46 games– then Benning might just be a mastermind after all.
At the very least, Ekman-Larsson’s 24 points last season with Arizona was more than Schmidt had in 54 games with Vancouver, as Schmidt dropped from 31 points in 59 games with the Vegas Golden Knights in 2019-20 to 15 points in 54 games with the Canucks.
Offseason Grade:B
If the Canucks had signed Pettersson and Hughes to extensions already– and assuming they weren’t overpaying them– then Vancouver probably would get an “A” overall for their willingness to free themselves from past mistakes and try something new.
Will they be as bad as they were last season? Probably not.
Will they be “blow other teams out of the water” good this season? Also probably not.
But at the very least, they’ve given themselves enough to work with in the next year or two to fill out the rest of their core and supplement their best players with better pieces of the puzzle.
If, however, everything falls on their face, then I guess Vancouver is just cursed like that then, huh.
Additions: F Viktor Arvidsson (acquired from NSH), F Brayden Burke (acquired from ARI), F Phillip Danault, F T.J. Tynan, D Alexander Edler, G Garret Sparks
Subtractions: F Michael Eyssimont (signed with WPG), F Bokondji Imama (traded to ARI), F Matt Luff (signed with NSH), F Tyler Steenburgen (acquired from ARI, signed Liiga), D Mark Alt (signed with San Jose Barracuda, AHL), D Daniel Brickley (signed with Chicago Wolves, AHL), D Cole Hults (traded to ARI), D Kurtis MacDermid (expansion, SEA), G Troy Grosenick (signed with BOS)
Still Unsigned: F Drake Rymsha
Re-signed: F Lias Andersson, F Andreas Athanasiou, F Blake Lizotte, F Trevor Moore, D Kale Clague, D Jacob Moverare, D Austin Strand, D Christian Wolanin
Offseason Analysis: The Kings looked competitive and ahead of schedule, but couldn’t carry the momentum down the stretch and make a surprise appearance in the playoff hunt.
Los Angeles has a great pool of prospects and Quinton Byfield is shaping up to make an impact in his first full season, while General Manager, Rob Blake, was tasked with finding the right fit for a few pieces in the offseason that very well might put the Kings over the edge and back into Stanley Cup Playoff contention.
In a few years, they might be trending down the path of a Cup contender instead of going through a long, strenuous, rebuild.
Despite Anze Kopitar’s $10.000 million cap hit (which runs through 2023-24) and Drew Doughty’s $11.500 million cap hit (which expires after the 2026-27 season), Los Angeles was able to add without subtracting and could salvage the remnants of Jonathan Quick and Dustin Brown from the Kings’ glory days to their current days while Cal Petersen continues to emerge in the crease.
The addition of Alexander Edler on a one-year, $3.500 million contract brings some stability to the blue line and valuable experience to leave an impression on the younger defenders, like Michael Anderson and Tobias Björnfot.
Edler’s presence and shot blocking capabilities should also prove vital in shaping how guys like Olli Määttä, Matt Roy, Sean Walker and Christian Wolanin– already in their defensive primes– compete with each other for their jobs and evolve.
But Edler alone wasn’t the biggest move that Blake made in the offseason.
Sure, there’s the Viktor Arvidsson trade that brings the 28-year-old winger to Los Angeles after breaking into the league with the Nashville Predators in the 2014-15 season and scoring 10-15–25 totals in 50 games in 2020-21 with the Preds, but Blake went a step further and found the answer to a hole down the middle.
The Kings signed Phillip Danault to a six-year contract worth $5.500 million per season, bringing the 28-year-old Victoriaville, Québec native to Los Angeles’ second line for a good stretch of his prime.
Though his production was down from 47 points (13 goals, 34 assists) in 71 games with the Montréal Canadiens in 2019-20 to 5-19–24 totals in 53 games with the Habs in 2020-21, Danault has reached 40 or more points in three out of his last five seasons with varying degrees of talent around him.
Now in Los Angeles, Danault could suit up between guys like Alex Iafallo, Arvidsson, Adrian Kempe or Brown– bringing a balance of youth, speed, experience and playmaking abilities to go with the scoring prowess of any of the aforementioned wingers.
Arvidsson and Danault bring more of a two-way, contemporary, game that aligns well with Kopitar’s two-time Frank J. Selke Trophy winning style
Brown recorded 17 goals in 49 games last season, while Iafallo had 13 goals in 55 games and Kempe notched 14 goals in 56 games. There’s no reason to believe that all three players can’t reach the 20-goal plateau in a full 82-game schedule.
But for all the improvements made among their skaters, the Kings might continue to encounter some growing pains in net as Petersen continues to make his mark on the league as a starting goaltender, while Quick’s dominant days wane in the twilight of his career.
Petersen went 9-18-5 in 35 games last season and had a 2.89 goals-against average, as well as a .911 save percentage in that span.
Through 54 games at the NHL level, Petersen has a career 2.79 goals-against average and a career .916 save percentage and only one shutout.
For comparison’s sake, Quick has a 2.81 goals-against average in his last two seasons combined (64 appearances), but a .902 save percentage in that span.
Quick was Los Angeles’ starter in 2019-20 and had a 16-22-4 record in 42 games played with a 2.79 goals-against average and a .904 save percentage in that span, as well as one shutout.
Last season, Quick went 11-9-2 in 22 games and recorded two shutouts to go along with his 2.86 goals-against average and an .898 save percentage.
For all the promise that Petersen showed in his collegiate days at Notre Dame, he’s yet to make the transition to the professional game and as the years go by, so does his chance at emerging in the average goaltending prime.
If Los Angeles is to make the playoffs next season, Petersen will need to improve.
If the Kings falter, Petersen still has a chance at redeeming himself, though he won’t see much of a pay raise next offseason– but he could still be a late bloomer and sign a short-term bridge extension, awaiting a larger payday after sustained success and better numbers at the NHL level.
This is where it’s important to note that Petersen is a pending-unrestricted free agent come July 1, 2022, while Quick’s contract expires after the 2022-23 season.
If winning with the remnants of their 2012 and 2014 Stanley Cup championship core is important to the Kings, then winning again sooner rather than later is paramount.
Offseason Grade:A-
The Danault signing alone is an exceptionally good contract for a player that could really come into his own with the depth and talent of the Kings around him.
Blake’s given Todd McLellan some better pieces to work with– now it’s up to Los Angeles’ head coach to find the right chemistry among his players to get them back into the hunt.
The return of the usual division alignments for 2021-22 is a welcome sign for the Kings’ chances of making the playoffs in 2022, as they should be better than their counterparts in California, as well as the rebuilding Arizona Coyotes and stagnant teams north of the border in Vancouver and Calgary.
Now as for how far things will go? Well, that depends on if they make the playoffs first and whether or not Los Angeles lucks out having to face a relatively inexperienced team in the postseason.
Additions: F Mitchell Stephens (acquired from TBL), F Pius Suter, D Nick Leddy (acquired from NYI), G Alex Nedeljkovic (acquired from CAR)
Subtractions: F Mathias Bromé (NL), F Turner Elson (signed with Grand Rapids Griffins, AHL), F Valtteri Filppula (NL), F Luke Glendening (signed with DAL), F Darren Helm (signed with COL), F Frans Nielsen (buyout), F Richard Panik (traded to NYI), F Evgeny Svechnikov (PTO with WPG), F Dominic Turgeon (signed with MIN), F Hayden Verbeek (signed with Grand Rapids Griffins, AHL), F Henrik Zetterberg (retired), D Alex Biega (signed with TOR), D Dennis Cholowski (expansion, SEA), D Christian Djoos (NL), D Joe Hicketts (signed with MIN), D Dylan McIlrath (signed with WSH), G Jonathan Bernier (traded to CAR, signed with NJD), G Kevin Boyle (ICEHL), G Patrik Rybár (KHL)
Still Unsigned: F Bobby Ryan, F Givani Smith (RFA)
Re-signed: F Tyler Bertuzzi, F Adam Erne, F Sam Gagner, F Chase Pearson, F Jakub Vrana, D Filip Hronek, D Gustav Lindstrom, D Marc Staal, G Calvin Pickard
Offseason Analysis: When Steve Yzerman resigned from the Tampa Bay Lightning, the foundation of his plan as General Manager and the years of development that it took had built up a few levels short of winning back-to-back Stanley Cup championships in 2020 and 2021, after Julien BriseBois picked up where Yzerman left off shortly before the 2018-19 season.
On April 19, 2019, the prodigal son made his return to Detroit as the now current General Manager of the Red Wings– inheriting a mess left behind by Ken Holland who, despite winning the Cup three times as the executive vice president and GM in Detroit from 1997-2019, was promoted to senior vice president before walking away from the Red Wings altogether.
Still with me here?
Yzerman left the Lightning in September 2018, and BriseBois was named his replacement, then later in the 2018-19 league calendar year, the Red Wings hired Yzerman as their General Manager, while Holland stuck around for less than a month longer before leaving for his current role as General Manager and President of Hockey Operations for the Edmonton Oilers.
In this pseudo-musical chairs endeavor, Tampa has won back-to-back Stanley Cups, while Holland’s Oilers have been mired in early postseason exits and Yzerman, well… …Yzerman’s just been biding his time.
Though he hasn’t played since the 2017-18 season due to a career-ending degenerative back condition, Henrik Zetterberg’s $6.083 million cap hit is finally off the books.
Yzerman is no longer looking to take on dead cap space to meet the salary cap floor, but he’s also not quite spending to the ceiling just yet.
Instead, the Red Wings are setting the gears in motion for big strides sooner rather than later.
This offseason sped things up, though the team hasn’t been kicked into high-gear just yet.
For starters, Yzerman’s kept Tyler Bertuzzi, Adam Erne, Sam Gagner, Filip Hronek and Calvin Pickard around as top-six talent, glue guys and necessary goaltending depth in the event of injury.
He also worked out a solid bridge contract with 25-year-old Jakub Vrana– giving the left wing that was acquired at the 2021 trade deadline a $5.250 million cap hit through the 2023-24 season and buying a year of potential unrestricted free agency in the process.
Vrana’s short stint down the stretch with Detroit proved to be very productive amassing 8-3–11 totals in 11 games with the Red Wings after putting up 11-14–25 totals through 39 games with the Washington Capitals prior to the trade last season.
Detroit also managed to snag Pius Suter on the open market after Chicago chose not to tender a qualifying offer for the would have been restricted free agent.
Suter broke into the league as a 25-year-old rookie and scored 27 points (14 goals, 13 assists) in 55 games with Chicago. In a non-pandemic timeline, Suter would have been on pace for about 40 points in an 82-game schedule.
That’s nothing to sneeze at for a guy that can work up and down the lineup in a top-nine role on a team that’s looking to get back into annual playoff contention.
But that’s not all that Yzerman did this offseason.
As the team said “goodbye” to many long-time Red Wings members, like Darren Helm– who’s now with the Colorado Avalanche– and other more recent placeholders, Yzerman was busy working the phones and dialing the NHL’s trade center.
Aside from making a few trades involving nothing but draft picks at the 2021 NHL Draft– including one that led to Detroit moving up in the first round in a swap with the Dallas Stars that led to the Red Wings selecting Edmonton Oil Kings (WHL) goaltender, Sebastian Cossa– Yzerman continued to assemble depth down the lineup.
On July 16th, Detroit sent Richard Panik and a 2021 2nd round pick to the New York Islanders for Nick Leddy as the Islanders looked to make cap space– clearing about $4.125 million in the process for New York and likely teaming Leddy up with Moritz Seider on the second defensive pairing for the Red Wings.
Yzerman then dealt the negotiating rights for Jonathan Bernier and a 2021 3rd round pick to the Carolina Hurricanes for Alex Nedeljkovic on July 22nd, before signing the former Canes netminder to a two-year extension worth $2.000 million per season.
Finally, Yzerman went back to the well in Tampa for Mitchell Stephens– sending a 2022 6th round pick in return to the Lightning on July 30th.
Offseason Grade:B+
Detroit won’t be great, but they should be better than last season and given the fact that the Red Wings looked competitive at times in 2020-21, they just might play spoiler for some of the teams in the Atlantic Division.
Meanwhile, Leddy’s jump in production from 21 points in 60 games with the Islanders in 2019-20 to 31 points in 56 games last season should help jumpstart some two-way play in the backend for Detroit.
A change of scenery and a reunification with Erne on the fourth line for Stephens should necessitate more production than his one point in seven games with the Bolts last season– though neither Erne, nor Stephens are looking to be leading goal scorers on the roster.
Finally, Nedeljkovic established himself as a starting goaltender in the NHL– or a fringe starter, at least– amassing a 15-5-3 record in 23 games with Carolina last season to go with a 1.90 goals-against average, a .932 save percentage and three shutouts in that span.
The improvements to Detroit’s defense should pave a way to letting the Red Wings’ offense to grow and the youth throughout the organization to develop while Nedeljkovic can focus on competing with himself to maintain a high-level of play as the goaltender of the future for now, unless Cossa has anything to say about it in the near future.
For a team that’s been rebuilding in recent years, this is how you do it. Yzerman’s careful scouting, planning and execution is picking up speed.
Additions: F Mason Appleton (from WPG), F Nathan Bastian (from NJD), F Colin Blackwell (from NYR), F Joonas Donskoi (from COL), F Jordan Eberle (from NYI), F Yanni Gourde (from TBL), F Morgan Geekie (from CAR), F Luke Henman, F Calle Järnkrok (from NSH), F Marcus Johansson (UFA from MIN), F Jared McCann (from TOR), F Jaden Schwartz (UFA from STL), F Brandon Tanev (from PIT), F Alexander Wennberg (UFA from FLA), D Connor Carrick (UFA from NJD), D Mark Giordano (from CGY), D Haydn Fleury (from ANA), D Adam Larsson (from EDM), D Jeremy Lauzon (from BOS), D Jamie Oleksiak (from DAL), D Gustav Olofsson (UFA from MTL), D Carson Soucy (from MIN), G Antoine Bibeau (UFA from COL), G Joey Daccord (from OTT), G Chris Driedger (from FLA), G Philipp Grubauer (UFA from COL)
Subtractions: F Tyler Pitlick (traded to CGY), F John Quenneville (NL), D Gavin Bayreuther (signed with CBJ), D Kurtis MacDermid (traded to COL), G Vitek Vanecek (traded to WSH)
Still Unsigned: D Dennis Cholowski (from DET)
Re-signed: F Kole Lind (from VAN), F Alexander True (from SJS), F Carsen Twarynski (from PHI), D Will Borgen (from BUF), D Vince Dunn (from STL), D Cale Fleury (from MTL)
Offseason Analysis: The NHL’s newest franchise is set to take to the ice for their first season on Oct. 12th as the Kraken pay a visit to the Vegas Golden Knights to kickoff a five-game road trip before hosting the Vancouver Canucks on Oct. 16th in the first home game in the freshly renovated Climate Pledge Arena in Seattle.
Vegas didn’t do Seattle any favors in terms of establishing new-age expansion team expectations, since the Golden Knights found a way to make the 2018 Stanley Cup Final in their first season, but Kraken fans are just happy to have a professional hockey team competing for the Cup back in the city for the first time since the Seattle Metropolitans folded in 1924.
The Kraken are going to draw many comparisons to the Golden Knights despite adopting different strategies in roster compesition.
Vegas hit the ground running with a “win now” mentality, while Seattle’s built to grind their opponents down by rolling four lines similar to how the New York Islanders play a modified version of “the trap”.
Kraken General Manager, Ron Francis, has a great scouting department down the hall and knows how to construct a foundation for the future.
Francis’ track record as the General Manager of the Carolina Hurricanes prior to Don Waddell’s arrival saw the likes of Martin Neceas, Morgan Geekie, Jake Bean, Julien Gauthier, Noah Hanifin, Sebastian Aho, Nicolas Roy, Haydn Fleury, Alex Nedeljkovic, Warren Foegele, Lucas Wallmark, Elias Lindholm, Brett Pesce, Brock McGinn and Jaccob Slavin rise through the ranks to the NHL– whether they still remain in a Canes uniform or not.
The future is bright for Seattle, while Dave Hakstol is getting a second chance behind the bench of an NHL team after a brief stint as an assistant coach with the Toronto Maple Leafs most recently.
Hakstol’s time as the head coach of the Philadelphia Flyers followed the rollercoaster that the organization’s been stuck in since Ron Hextall vacated the net.
One year showed promise, the next year was average, but then Hakstol and the team found another gear and were on the rise again– finishing 3rd in the Metropolitan Division in 2017-18, before his ultimate downfall and firing– though Philadelphia’s revolving door of goaltenders may have been a contribution.
Yanni Gourde had 17-19–36 totals in 56 games with the Tampa Bay Lightning last season en route to back-to-back Stanley Cup championships.
He will miss the start of the 2021-22 season, though, which could put a damper on the expectations that he’ll be a breakout player in a Kraken uniform.
That said, glue guys like Joonas Donskoi, Alexander Wennberg, Brandon Tanev and Mason Appleton should compliment the roster well and help fill the void, while Jordan Eberle and Jaden Schwartz work on solidifying a top-six forward group.
On defense, Mark Giordano provides a touch of leadership and experience with Jamie Oleksiak and Adam Larsson on an otherwise young blue line filled with the likes of Will Borgen, Vince Dunn, Haydn Fleury and Jeremy Lauzon.
In the crease, Seattle signed Philipp Grubauer after selecting Chris Driedger, Vitek Vanecek (later traded back to the Washington Capitals) and Joey Daccord in the expansion draft.
Driedger was the expected starter until Grubauer came along and left the Colorado Avalanche after the last three seasons.
Grubauer had seven shutouts to go with his 30-9-1 record in 40 games played last season, as well as a 1.95 goals-against average and a .922 save percentage in that span.
While Driedger’s 2.07 goals-against average and .927 save percentage was pretty great for the Florida Panthers last season, his 14-6-3 record and three shutouts pale in comparison to Grubauer.
That said, the two should make a dynamic duo as one of the most promising goaltending tandems on paper entering the 2021-22 season.
Seattle may or may not make the playoffs in their first season, but they’re sure to be better than a lot of expansion teams before the Golden Knights came around and flipped the script.
Offseason Grade:B-
Both the Golden Knights and the Kraken benefitted from some of the most generous expansion draft rules in league history– though Seattle dealt with the aftermath of Vegas’ wrath in swindling other teams via side deals in 2017, and couldn’t make a trade at the 2021 NHL Expansion Draft itself as a result.
Admit it, you would’ve taken Alex Ovechkin, Carey Price, Gabriel Landeskog and Vladimir Tarasenko if they were made available to you in an NHL 22 fantasy draft– salary cap be damned.
But that’s just it– a fantasy.
Even Vegas was laughed at for some of their expansion draft choices, but both the Golden Knights and Kraken experienced quite a turnover between when they filled out a roster for the first time on paper and when they hit the ice.
For having to put together a team from scratch, Francis didn’t do a bad job. For trying to win a Cup in their first season, well, the jury’s still out on that one, Seattle.
In any case, the city has more Stanley Cup rings before the Kraken even existed than 11 other current NHL teams thanks to the Metropolitans winning it all as the first American team to win the Cup in 1917.
Apparently the National Hockey League’s Board of Governors were up to something this month as it was reported by Sportico on Tuesday that the Board unanimously approved ads on the front of NHL jerseys beginning with the 2022-23 season.
The ads will be no bigger than a 3-inch-by-3.5-inch rectangle, which is slightly larger than the ads featured on the front of National Basketball Association (NBA) jerseys.
It was only a matter of time before the NHL followed the NBA in generating additional revenue by doing what professional hockey leagues outside of North America have been doing for many years, as well as what’s been done for at least a few seasons now in the American Hockey League (AHL) and ECHL minor league levels on this side of the pond.
As always, hockey Twitter is taking the news well.
Let’s embrace the chaos for a moment and pick some sponsors for all 32 NHL teams that would make so much sense they’ll obviously be overlooked for, well, actual revenue generating streams instead.
Anaheim Ducks
What we want: Disney+ or TCL
What we’ll get: Honda
The Ducks play at Honda Center and, yeah, there’s really nothing besides Disney swooping in and sponsoring the team that they used to own as a means of cross promoting both the Ducks and The Mighty Ducks: Game Changers on Disney+, so we’re stuck with a Honda logo at center ice and on the front of Anaheim’s jerseys.
In any case, Honda’s red logo works pretty well with the Orange County orange featured as an accent color on Anaheim’s home and road jerseys.
NHL teams have a tendency to go back to the well with their partners– think of how many teams have either the same helmet sponsor as another team or just slapped on the same brand as their venue’s naming rights deal– but if we want to expand the playground a little bit perhaps TCL could be of interest for the Ducks.
Come to think of it, that’s probably a better option.
*Opens up Photoshop*
Arizona Coyotes
What we want: P.F. Chang’s or Cold Stone Creamery
What we’ll get: Fry’s or something, probably
Believe it or not the Los Angeles Chargers won’t be the only team tweeting about P.F. Chang’s for long as the restaurant chain was founded in 1993, and opened their first location in Scottsdale, Arizona, so it only makes sense to go back to their roots and toss an ad on the Coyotes’ jersey.
Also founded in Arizona– Cold Stone Creamery.
We figured that’d probably make sense on an AHL team’s jersey, though, despite the obvious cold ice, cold ice cream connection.
The Coyotes had Mountain America on their helmets at home and Dignity Health on their road helmets in 2020-21, so in reality we’ll probably get one of those two on the front of their jerseys in 2022-23.
Boston Bruins
What we want: Dunkin’ or bust
What we’ll get: TD Bank or O.R.G. Packaging, probably
What could possibly be more Boston than a Bruins jersey with a Dunkin’ logo on it?
Their AHL affiliate– the Providence Bruins– already play in the Dunkin’ Donuts Center in Rhode Island and have a Dunkin’ ad patch on their jerseys. Why not call it up to the major league?
That said, with some NBA teams earning up to about $20 million in jersey ad space revenue, the B’s likely will reach for a brand with deeper pockets than doughnuts and coffee.
Delaware North likes their relationship with a certain bank from Toronto (TD Bank) and has had one of the league’s longest relationships with a Chinese company (O.R.G. Packaging) as part of the NHL’s intended growth beyond the continents of North America and Europe, so one of the two brands is more likely to appear on a Bruins jersey.
Buffalo Sabres
What we want: Super Chexx
What we’ll get: KeyBank
The Sabres could use some fun in their lives these days and you know what really helps put the mind at ease? Bubble hockey.
That’s right, Innovative Concepts in Entertainment, Inc. (ICE)– the manufacturers of the popular bar and arcade classic, Super Chexx, that your rich friend down the street growing up also had in the comforts of their home– is based outside Buffalo and would be a match made in heaven right about now.
Especially as Sabres fans are looking for something to do while the game’s on TV.
So yeah, we’re definitely going to get KeyBank, Tim Horton’s or something else entirely instead.
Calgary Flames
What we want: WestJet or Duraflame
What we’ll get: Scotiabank
If you, as an American, can name any other Canadian airline other than Air Canada, then congratulations. If you can’t, then may I introduce you to WestJet?
WestJet’s headquarters are next to Calgary International Airport and it’d be nice to prove to the world that Canada is more than just a land of Tim Horton’s, Roots, Canadian Tire, Rogers, Scotiabank and Mr. Sub.
If Duraflame isn’t available, then you might as well dip into the low-cost airline industry as a means of attracting tourists to Banff National Park, Calgary Stampede or whatever it is that sets Calgary apart from the rest of Alberta (so… not being Edmonton).
Carolina Hurricanes
What we want: Surge
What we’ll get: PNC, Diehard, maybe Cheerwine or something else
This should be obvious, but if you haven’t paid attention to the Hurricanes for at least the last few seasons now they do a “Storm Surge” celebration after every win on home ice in the regular season (and sometimes playoffs).
Surge (the soda) is one of those drinks that makes headlines every few years for being pulled straight out of the vault and placed back on grocery store shelves– speaking of which, does anyone know if it’s currently available?
If not, it’ll definitely be back by the 2022-23 season.
Yes, it’s hard to envision where an ad will be placed on the road jersey as the prime real estate is used up by the diagonal “CANES” letters and– for a few players– the captain’s “C” or alternate captain’s “A”.
Chicago
What we want: Portillo’s
What we’ll get: United
Look, between Walgreens, Sears and Portillo’s there’s a few legendary brands that Chicago could partner with as their first jersey ad in franchise history (not including practice jerseys).
Obviously only one of the three mentioned above is the right choice and its the one that might lead you to Walgreens later if you have a weak stomach. Besides, Sears is fading from our collective memory whether it is out of business already or not.
Clark Griswold would be proud of Portillo’s proudly being displayed on a, well, if a WHL team can rebrand, so can you, Chicago.
Colorado Avalanche
What we want: Chipotle or Coors
What we’ll get: Ball
Look, whether or not Nathan MacKinnon eats Chipotle is a debate for another day, but one thing’s for sure– both Chipotle and MacKinnon started their careers in Colorado.
Though Coors or Coors Light would make more sense, we have to consider the fact that kids might be wearing these jerseys to the game and we haven’t heard whether or not the jerseys that are sold in the proshops in 2022-23 and beyond will include the front jersey ad or not.
If they do, then we probably can’t market beer to children.
I’m pretty sure there’s a law about that and it’s also the reason why all my 1:64 scale diecast Rusty Wallace and Dale Earnhardt, Jr. cars from when I was a kid said “Team Rusty” and “Dale Jr.” on them, respectively, instead of Miller Lite and Budweiser.
Columbus Blue Jackets
What we want: Wendy’s
What we’ll get: Nationwide
Coinciding with the uptick in Columbus born and raised players on the Blue Jackets roster, it would be a great idea to add Wendy’s– which was founded in Columbus in 1969– to the team in such a way that perhaps Jack Roslovic and Sean Kuraly star in local commercials to the Blue Jackets viewing area during the 2022-23 season.
I know that’s assuming Roslovic signs an extension, but the pending-restricted free agent at the end of the 2021-22 season helped facilitate the Pierre-Luc Dubois for Patrik Laine trade with the Winnipeg Jets by forcing Winnipeg into trading him to his hometown team.
Unlike several recent stars that left the city via free agency, Roslovic will stick around for the long term.
Especially if there’s some goods in kind involved with a Wendy’s sponsorship. I mean, I would at least.
Dallas Stars
What we want: Whataburger
What we’ll get: AT&T
Though Whataburger would be a welcome party in the burger wars when Columbus and Dallas would “meat” up, there’s no beef to be found in this hypothetical because AT&T has already made that decision for us.
Sometimes you just can’t think too hyperlocal and AT&T fetches a more national audience than a regional chain that primarily serves Texas.
Besides, if you go to Dallas for a Stars game, you can always just get Whataburger then. It’s not like they’re going to send you a meal with a jersey if ads are on the jerseys sold to fans in 2022-23.
Detroit Red Wings
What we want: Little Caesars
What we’ll get: Little Caesars
The last few teams have all involved food and we’re going to be stuck on this theme for at least one more team after this.
Both the Red Wings and Little Caesars are owned by the Ilitch family and if you think adding one more connection between Detroit and pizza is a bad thing then you clearly don’t understand the marketing behind this.
Kids love pizza. Adults love pizza. There’s a lot of good memories involving pizza.
Plus, with General Manager, Steve Yzerman, in charge, the Red Wings are on the rise, which will only further tap into the nostalgia from when Detroit was doing what the Tampa Bay Lightning are currently doing to the rest of the league.
Edmonton Oilers
What we want: Boston Pizza
What we’ll get: Rogers
Edmonton thought they could replicate the success Ken Holland had in Detroit by hiring Holland as their General Manager and when they see that we’ve got a pizza establishment heading for the front of the Red Wings’ jersey, then the Oilers will think it’s also a good idea to snag a slice.
That’s where Boston Pizza comes in.
Whether or not they’ll get Connor McDavid to do an ad read or be left with whatever scraps surround him on the Oilers roster remains to be seen.
In all likelihood, Rogers Communications will probably just get to slap their logo on another element of Edmonton’s brand.
Florida Panthers
What we want: Royal Caribbean International
What we’ll get: Baptist Health or something
The Blockbuster guy (the late Wayne Huizenga) founded the team and almost named them the “Florida Block Busters”, so it’d be neat to incorporate an homage to the days of Blockbuster (rest in peace) with the almost Blockbuster-like colors of Royal Caribbean International on the jersey.
Plus, who among us hasn’t uttered the words “I need a vacation from my vacation” before?
If you’re an out of town fan visiting the Panthers in Florida or watching the Panthers come to your town— there’s a cruise line for you even if you wouldn’t go remotely near a cruise before the ongoing pandemic began.
Los Angeles Kings
What we want: Dollar Shave Club
What we’ll get: Anschutz Entertainment Group
Never doubt for a second that a team owner wouldn’t give up the chance to toot their own horn, which is why it’s quite possible that one of the world’s biggest entertainment entities would slap their own logo on the front of a Kings jersey.
If you’re not able to finagle a way to write things off as a deduction, then Dollar Shave Club presents a unique opportunity despite the fact that shaving isn’t something that’s in Drew Doughty’s vernacular (or any hockey player, for that matter, when the Stanley Cup Playoffs roll around).
Manscaped could also make a run here and in any case, fine.
Minnesota Wild
What we want: Target or General Mills
What we’ll get: Xcel Energy
When you think of Minnesota what’s the first thing you think about?
That’s right, the very place where you could be standing right now reading this while you’re waiting for a cash register to open up or aimlessly perusing the aisles for those impulse purchases you somehow always make at Target.
It fits the Wild color scheme well and if we’re not going to get General Mills involved then at least getting more than the standard 5% discount for having a Target RedCard via goods in kind might be enough to convince Kirill Kaprizov to stay in Minnesota long-term.
Montréal Canadiens
What we want: CCM and/or Molson
What we’ll get: Bell
CCM makes more than just jerseys, but it’s not like adidas would be just fine with a CCM logo appearing on the front of an adidas ADIZERO jersey.
So, we’re left with two obvious choices– Molson or Bell.
If there’s nothing against a Canadian team bearing an alcoholic beverage on the front of their jersey with the potential for that brand to be marketed towards kids, then perhaps Molson– whose family ties own the Habs– might make an appearance near the crest.
That or we’ll just get more airtime for Bell. Either way, Montréal would be attractive enough as a franchise to bring in more than one jersey ad sponsor if the league doesn’t have any specific rules outside of the size of the ad.
Nashville Predators
What we want: Curb Records or CMT
What we’ll get: Fifth Third Bank
The music city could attract a music label if they wanted to, but Fifth Third Bank loves investing in Nashville for some reason– like, a lot, despite being headquartered in Cincinnati, Ohio and primarily serving Ohio, Kentucky, Indiana, Illinois, Michigan, West Virginia, North Carolina, Georgia and Florida more than all of Tennessee.
In any case, good for the Predators. They’ll have some deep pockets to reach into while other teams surely will have to squabble for seven figures related to the going rate for the prime ad space.
Still feels like we’d be missing out on a sweet Curb Records patch close enough to the guitar pick on the right shoulder though.
New Jersey Devils
What we want: Honestly, just Prudential is fine
What we’ll get: Prudential
The Devils are overlooked and let’s admit it, you couldn’t think of something distinctly New Jersey either– besides not being allowed to fill your own gas tank.
Bruce Springsteen is not sponsoring the Devils alone.
Whether it’s settling on an old reliable or simply making use of what’s trustworthy and already available, Prudential and New Jersey just seem like a good fit.
New York Islanders
What we want: Gorton’s
What we’ll get: Not Gorton’s
“We want fishsticks!”
O.K., you got them. Take that, Rangers fans. The Islanders are cool now because they’re steering into the skid.
They just won’t go as far as bringing back the fisherman jersey from the dead, but alas, they’ll show a spark of creativity and even crack a smile on Lou Lamoriello’s face with the real Gorton’s fisherman making an appearance on the jersey.
Obviously this will never happen.
New York Rangers
What we want: Liberty Mutual if they’re bringing back the “Lady Liberty” jerseys as an alternate
What we’ll get: Chase for sure, maybe New York Life too
Liberty Mutual (a Boston company) on the “Lady Liberty” jersey would be a sight to see, but New York will never let it happen.
Instead, Chase, which already has quite a great partnership with the team, Madison Square Garden, Manhattan, etc. will likely just step up and foot the bill for one– if not all– of the jerseys in full.
That’s fine. The Rangers will suffer the same consequences of having a diagonal wordmark on their jersey like Carolina’s road jersey, but at least New York’s pretty much always been this way so they should have some ideas of how to work around that.
Ottawa Senators
What we want: Canada Post
What we’ll get: Bell, Scotiabank or Canadian Tire
Canada’s capital city gets the honor of having Canada Post on their jerseys because it breaks up the trend of having the same three or four companies sponsoring all seven Canadian teams (like how their helmets were for 2020-21).
In reality, we’ll probably get more of the same from the Sens and either Bell, Canadian Tire or Scotiabank will make an appearance on Ottawa’s jersey.
At the very least, Canada’s postal service sponsoring a team is more economically viable than the United States Postal Service sponsoring a team.
Philadelphia Flyers
What we want: Wawa or Audacy
What we’ll get: Comcast or GlaxoSmithKline
Remember how I said you don’t want to go too local for a jersey ad? Well, Wawa on a Flyers jersey is an exception.
That said, it probably wouldn’t have the staying power to work on a road jersey too, so Philadelphia could tap into the artist formerly known as Entercom, since rebanded as Audacy, for more.
Audacy maintained their Philadelphia headquarters and covers a broad range of Internet radio, digital content, regular radio and podcasting platforms, plus their logo is orange which fits the Flyers brand.
It’s either that or Comcast will slap their own logo on the jersey or something.
Pittsburgh Penguins
What we want: Duolingo
What we’ll get: PPG Industries
Duolingo is headquartered in Pittsburgh and as a website and mobile app, every sports league with ads on jerseys needs at least one that makes you scratch your head at first before realizing the connection between the company and the city.
The dating app, Bumble, once was featured on the NBA’s Los Angeles Clippers jerseys prior to the Clippers replacing Bumble with their more jersey ad with the online browser extension coupon company, Honey.
Dating and living expenses in Los Angeles are probably harder than learning a few new languages through Duolingo, so combining Duolingo with the Penguins makes perfect sense since hockey players can come from all over and speak many languages.
Besides, it might give your team an advantage if they can communicate with one another in a setting that is more comfortable for them.
St. Louis Blues
What we want: Busch
What we’ll get: Enterprise
I know we’ve been over the whole “can they market beer to kids with these jerseys” thing, but St. Louis is the city of Anheuser-Busch, so it’s only fitting that the Blues get a jersey ad that 1) is Anheuser-Busch related and 2) works with their color palette.
If Major League Baseball’s St. Louis Cardinals play in Busch Stadium and get Budweiser by default with red as a primary color for the ball club, then the Blues naturally get Busch blue and Busch beer. I don’t make the rules.
Plus Midwesterners really like the stuff.
San Jose Sharks
What we want: Adobe
What we’ll get: SAP or Zoom
Look, we weren’t going to get away with making these in Photoshop and not having to give Adobe something— and with headquarters in San Jose it only made sense.
The Sharks have a deep relationship with SAP, though, so it’s more likely than not that the team will just go further with the brand that also is featured on their helmets at home and holds the current naming rights for SAP Center.
Plus with the uptick in the use of Zoom, San Jose could double-dip and match SAP on the home jersey with SAP stickers on their helmets with Zoom covering the road set (jersey ad and helmet ads).
Seattle Kraken
What we want: Boeing
What we’ll get: Alaska Airlines
The Kraken already have a deal with Alaska Airlines as the official airline of the franchise, but what’s bigger than an airline itself?
That’s right, Boeing, the company that makes a lot of planes and other aerospace stuff, was founded in Seattle and still has a major presence in Washington as the largest private employer in the state.
Want to see your newest expansion team take flight? Just add some Boeing engineering to the jerseys.
You might have thought Microsoft would make sense for a Seattle-based team, but the league’s agreement with Apple probably puts a quick end to that.
Tampa Bay Lightning
What we want: Accusoft
What we’ll get: DEX Imaging
Every sport with ads on jerseys has that one company that nobody’s really sure what they do, but they appreciate that they’re spending their money on their favorite team.
That just might be Accusoft’s relationship with the Lightning come time for ads on jerseys in 2022-23.
The private computer software company is headquartered in Tampa and was founded back in 1991, as Pegasus Imaging– one year prior to the Lightning’s debut season as an NHL team in 1992-93.
Toronto Maple Leafs
What we want: Swiss Chalet, Sun Life Financial
What we’ll get: Scotiabank, Sun Life Financial
Scotiabank already has a stronghold on Toronto both financially and in the sense that the Maple Leafs play inside Scotiabank Arena and proudly display Scotiabank’s logo on their helmets, so it seems inevitable that Scotiabank would also make an appearance on the Leafs jersey.
But Toronto is strong enough to maximize the value of a 3-by-3.5-inch ad and capitalize on the Maple Leaf Sports and Entertainment (MLSE) brand.
MLSE already has an agreement with Sun Life Financial on their NBA team’s jerseys and the Toronto Raptors were able to go on to win their first championship in 2019.
Perhaps the key to ending the Maple Leafs’ Stanley Cup drought lies within attracting Sun Life Financial to an NHL jersey ad.
Vancouver Canucks
What we want: Hootsuite
What we’ll get: Rogers
Remember when you’d see Hootsuite on just about every tweet with a photo? Am I the only one imagining that?
In any case, Hootsuite was founded and is based in Vancouver and still plays a major role in social media management for brands.
Whereas Rogers is accessible to most every day Canadians, Hootsuite would be more of a “corporate” target audience and you need sponsors at all levels to attract a wide base of potential clients, fans, etc.
That said, the Canucks have had a long relationship with Rogers in that they play in Rogers Arena, so it’s probably going to be Rogers.
Vegas Golden Knights
What we want: Zappos.com
What we’ll get: MGM Resorts International or Allegiant Air
Want to have fun with a local Nevada brand? Zappos is the way to go!
Want to be realistic and attract out of town fans to a destination like Las Vegas? MGM Resorts International is your sponsor and with Allegiant Air as an ultra-low cost airline that’ll gladly bring you to Vegas for a Golden Knights game…
Yeah, it’s inevitable that between MGM and Vegas’ current road helmet sponsor (Allegiant) that there’d quickly be no room for a company like Zappos.
Credit One Bank is on the home helmets for the Golden Knights, so don’t be surprised if they’re a wild card for a jersey ad too.
Washington Capitals
What we want: Marriott International
What we’ll get: Capital One, Custom Ink
Sportswriters rejoice! Your Marriott points may soon reward you with a Capitals jersey or something like that.
Headquartered in Bethesda, Maryland, Marriott International would make sense from a local and international brand recognition stance.
But you know what we’re probably going to get instead? Sheer confusion as Capital One places an ad on front of a jersey that already says “Washington Capitals”. The Capital One Washington Capitals– live at Capital One Arena!
Either that or Caps owner, Ted Leonsis, might like to make a connection between making custom jerseys for local adult league co-ed softball teams or something and, well, Custom Ink’s logo appearing on Capitals jerseys.
Winnipeg Jets
What we want: A&W or SkipTheDishes
What we’ll get: Canada Life or Bell
A&W was founded in Winnipeg, while SkipTheDishes is headquartered in Winnipeg.
Since it’s 2021, and not 1956, we’re more than likely to see SkipTheDishes on a Jets jersey, but if their helmet ads from 2020-21 are any indication for 2022-23 and beyond, then Bell is probably going to land a spot near Winnipeg’s crest.
Canada Life is taking over as the new naming rights holder for Canada Life Centre where the Jets play, so there’s always a chance they’ll end up with their logo on the front of the jersey too.
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