Missed the postseason for the first time since 2020
Additions: F Justin Dowling, F Jason Dickinson (acquired from DAL), F Phil Di Giuseppe, F Sheldon Dries, F Conor Garland (acquired from ARI), F Nic Petan, F Sheldon Rempal, F John Stevens, D Kyle Burroughs, D Oliver Ekman-Larsson (acquired from ARI), D Brad Hunt, D Brady Keeper, D Tucker Poolman, D Luke Schenn, D Devante Stephens, G Jaroslav Halak, G Spencer Martin (acquired from TBL)
Subtractions: F Sven Baertschi (signed with VGK), F Jay Beagle (traded to ARI), F Travis Boyd (signed with ARI), F Loui Eriksson (traded to ARI), F Tyler Graovac (KHL), F Jayce Hawryluk (SHL), F Kole Lind (expansion, SEA), F Lukas Jasek (Liiga), F Marc Michaelis (signed with Toronto Marlies, AHL), F Petrus Palmu (Liiga), F Antoine Roussel (traded to ARI), F Jake Virtanen (buyout, KHL), D Jalen Chatfield (signed with Chicago Wolves, AHL), D Alexander Edler (signed with LAK), D Mitch Eliot (signed with Rochester Americans, AHL), D Brogan Rafferty (signed with ANA), D Nate Schmidt (traded to WPG), D Ashton Sautner (signed with Abbotsford Canucks, AHL), D Josh Teves (signed with Rochester Americans, AHL), G Braden Holtby (buyout)
Still Unsigned: F Elias Pettersson (RFA), F Jimmy Vesey, D Quinn Hughes (RFA), G Jake Kielly
Re-signed: F Justin Bailey, F Brandon Sutter, D Guillaume Brisebois, D Travis Hamonic, D Olli Juolevi
Offseason Analysis: Canucks General Manager, Jim Benning, has been busy this offseason undoing past misjudgments and moving Vancouver forward in other areas (however small they may be).
At least he didn’t sign anyone to a head-scratching long-term contract the day that free agency began on July 28th this year.
With about $10.664 million in cap space currently and Elias Pettersson as a restricted-free agent alongside Quinn Hughes, the Canucks still have some work to get done before the season begins or else they risk falling behind even further in the standings.
While Pettersson would probably love to make about $9.000 or $10 million per season, he hasn’t exactly reached that status yet as a 22-year-old center with 153 points in 165 career games.
A solid bridge contract is more likely in his future than, say, a long-term seven or eight-year deal.
It may be kicking the can down the road to pay him later, but with 21 points (10 goals, 11 assists) in 26 games last season, there’s always the risk that his wrist injury might quite literally hurt his skilled hands in the near to long-term future.
A bridge deal insures the Canucks of avoiding prolonging the salary cap hell that they’ve been through until Benning was able to dump most of it in Arizona via the trade with the Coyotes for Oliver Ekman-Larsson and Conor Garland.
That said, Pettersson is worth paying a premium for to build off of Vancouver’s young core. He had 28-38–66 totals in 71 games in his first season in the league in 2018-19 and amassed 27-39–66 totals in 68 games prior to the COVID-19 pandemic being declared in the 2019-20 season.
Hughes, on the other hand, is important to Vancouver’s future, but had a dip in production from 53 points (eight goals, 45 assists) in 68 games in his first full season in 2019-20 to 41 points (three goals, 38 assists) in 56 games last season.
Nevertheless, for a defender to wrack up 40 or more points in a season is pretty good all things considered.
Especially since Hughes is only 21-years-old and has plenty of track left on route to his potential.
It should be easier to get a deal done with Hughes than Pettersson if the sticking point is that one sees themselves more valuable to the team than the other.
If, for some reason, things went south between the Canucks and Pettersson, the Canucks could survive– albeit reminiscent of the last days of Pavel Bure with the franchise.
In other words, you probably don’t want that to happen again.
All right, what about what Vancouver has already taken care of this offseason, shall we?
Jaroslav Halak left the Boston Bruins for the Canucks via free agency this summer and signed a one-year deal worth $1.500 million with another $1.500 million in performance bonuses to become the backup to Thatcher Demko, though Vancouver may prefer to utilize Halak and Demko as some sort of a 1A/1B tandem.
Despite Halak’s 9-6-4 record in 19 games last season, he maintained a quality 2.53 goals-against average and a .905 save percentage with two shutouts in that span as Boston’s backup until Jeremy Swayman entered the conversation.
In 2019-20, Halak and Tuukka Rask captured the William M. Jennings Trophy as the goaltender(s) with 25 or more games played that allowed the fewest goals against in that season.
Halak went 18-6-6 in 31 games and had a 2.39 goals-against average, a .919 save percentage and three shutouts in that remarkable regular season run.
It served as a reminder that Halak was once a surefire starting goaltender and could very well, in the event that was necessary, command a team from the crease as a starter once more.
This after a 22-11-4 record in 40 games played with Boston in 2018-19, in which he had a 2.34 goals-against average, a .922 save percentage and five shutouts.
But at 36-years-old, Halak’s time in the league is dwindling as he continues about the twilight of his career.
At the very least, he brings in more stability in the crease than Braden Holtby did for Demko– and that’s precisely why the Canucks felt is was O.K. to buyout the remaining year of Holtby’s contract.
The bulk of Benning’s work this offseason came via making trades.
He most recently acquired goaltender, Spencer Martin, from the Tampa Bay Lightning on July 31st for future considerations to solidify depth in the event of injury or to at least provide the Abbotsford Canucks (AHL) with a quality starter.
But earlier this summer, Benning kicked things off with a small grab for top-nine depth by sending the Dallas Stars a 2021 3rd round pick (73rd overall, Ayrton Martino) for forward, Jason Dickinson, on July 17th.
Six days later, Benning phoned Bill Armstrong in Arizona and executed a trade that saved the Canucks almost $5.000 million in valuable cap space after sending Antoine Roussel, Jay Beagle, Loui Eriksson, a 2021 1st round pick (9th overall, Dylan Guenther), a 2022 2nd round pick and a 2023 7th round pick to the Coyotes for Ekman-Larsson and Garland’s signing rights before re-signing the latter to a five-year extension worth $4.950 million per season.
Arizona retained 12% of Ekman-Larsson’s salary, thus shaving $990,000 off of his cap hit for Vancouver, who is assessed a cap hit of $7.260 million per season for Ekman-Larsson through 2026-27.
With change coming to the blue line in Vancouver, Nate Schmidt reconsidered a trade he had initially rejected and informed Benning he would be fine being moved after all in a deal where the Canucks sent Schmidt to the Winnipeg Jets for a 2022 3rd round pick on July 27th.
If Ekman-Larsson’s able to rebound from his decline– reaching 55 points in 75 games in 2015-16, then 39 points in 79 games the following season before rebounding with 42 points in 82 games in 2017-18 and 44 points in 81 games in 2018-19 prior to his dropoff again in 2019-20, where he had 30 points in 66 games and 2020-21, where he had 24 points in 46 games– then Benning might just be a mastermind after all.
At the very least, Ekman-Larsson’s 24 points last season with Arizona was more than Schmidt had in 54 games with Vancouver, as Schmidt dropped from 31 points in 59 games with the Vegas Golden Knights in 2019-20 to 15 points in 54 games with the Canucks.
Offseason Grade:B
If the Canucks had signed Pettersson and Hughes to extensions already– and assuming they weren’t overpaying them– then Vancouver probably would get an “A” overall for their willingness to free themselves from past mistakes and try something new.
Will they be as bad as they were last season? Probably not.
Will they be “blow other teams out of the water” good this season? Also probably not.
But at the very least, they’ve given themselves enough to work with in the next year or two to fill out the rest of their core and supplement their best players with better pieces of the puzzle.
If, however, everything falls on their face, then I guess Vancouver is just cursed like that then, huh.
Additions: F Viktor Arvidsson (acquired from NSH), F Brayden Burke (acquired from ARI), F Phillip Danault, F T.J. Tynan, D Alexander Edler, G Garret Sparks
Subtractions: F Michael Eyssimont (signed with WPG), F Bokondji Imama (traded to ARI), F Matt Luff (signed with NSH), F Tyler Steenburgen (acquired from ARI, signed Liiga), D Mark Alt (signed with San Jose Barracuda, AHL), D Daniel Brickley (signed with Chicago Wolves, AHL), D Cole Hults (traded to ARI), D Kurtis MacDermid (expansion, SEA), G Troy Grosenick (signed with BOS)
Still Unsigned: F Drake Rymsha
Re-signed: F Lias Andersson, F Andreas Athanasiou, F Blake Lizotte, F Trevor Moore, D Kale Clague, D Jacob Moverare, D Austin Strand, D Christian Wolanin
Offseason Analysis: The Kings looked competitive and ahead of schedule, but couldn’t carry the momentum down the stretch and make a surprise appearance in the playoff hunt.
Los Angeles has a great pool of prospects and Quinton Byfield is shaping up to make an impact in his first full season, while General Manager, Rob Blake, was tasked with finding the right fit for a few pieces in the offseason that very well might put the Kings over the edge and back into Stanley Cup Playoff contention.
In a few years, they might be trending down the path of a Cup contender instead of going through a long, strenuous, rebuild.
Despite Anze Kopitar’s $10.000 million cap hit (which runs through 2023-24) and Drew Doughty’s $11.500 million cap hit (which expires after the 2026-27 season), Los Angeles was able to add without subtracting and could salvage the remnants of Jonathan Quick and Dustin Brown from the Kings’ glory days to their current days while Cal Petersen continues to emerge in the crease.
The addition of Alexander Edler on a one-year, $3.500 million contract brings some stability to the blue line and valuable experience to leave an impression on the younger defenders, like Michael Anderson and Tobias Björnfot.
Edler’s presence and shot blocking capabilities should also prove vital in shaping how guys like Olli Määttä, Matt Roy, Sean Walker and Christian Wolanin– already in their defensive primes– compete with each other for their jobs and evolve.
But Edler alone wasn’t the biggest move that Blake made in the offseason.
Sure, there’s the Viktor Arvidsson trade that brings the 28-year-old winger to Los Angeles after breaking into the league with the Nashville Predators in the 2014-15 season and scoring 10-15–25 totals in 50 games in 2020-21 with the Preds, but Blake went a step further and found the answer to a hole down the middle.
The Kings signed Phillip Danault to a six-year contract worth $5.500 million per season, bringing the 28-year-old Victoriaville, Québec native to Los Angeles’ second line for a good stretch of his prime.
Though his production was down from 47 points (13 goals, 34 assists) in 71 games with the Montréal Canadiens in 2019-20 to 5-19–24 totals in 53 games with the Habs in 2020-21, Danault has reached 40 or more points in three out of his last five seasons with varying degrees of talent around him.
Now in Los Angeles, Danault could suit up between guys like Alex Iafallo, Arvidsson, Adrian Kempe or Brown– bringing a balance of youth, speed, experience and playmaking abilities to go with the scoring prowess of any of the aforementioned wingers.
Arvidsson and Danault bring more of a two-way, contemporary, game that aligns well with Kopitar’s two-time Frank J. Selke Trophy winning style
Brown recorded 17 goals in 49 games last season, while Iafallo had 13 goals in 55 games and Kempe notched 14 goals in 56 games. There’s no reason to believe that all three players can’t reach the 20-goal plateau in a full 82-game schedule.
But for all the improvements made among their skaters, the Kings might continue to encounter some growing pains in net as Petersen continues to make his mark on the league as a starting goaltender, while Quick’s dominant days wane in the twilight of his career.
Petersen went 9-18-5 in 35 games last season and had a 2.89 goals-against average, as well as a .911 save percentage in that span.
Through 54 games at the NHL level, Petersen has a career 2.79 goals-against average and a career .916 save percentage and only one shutout.
For comparison’s sake, Quick has a 2.81 goals-against average in his last two seasons combined (64 appearances), but a .902 save percentage in that span.
Quick was Los Angeles’ starter in 2019-20 and had a 16-22-4 record in 42 games played with a 2.79 goals-against average and a .904 save percentage in that span, as well as one shutout.
Last season, Quick went 11-9-2 in 22 games and recorded two shutouts to go along with his 2.86 goals-against average and an .898 save percentage.
For all the promise that Petersen showed in his collegiate days at Notre Dame, he’s yet to make the transition to the professional game and as the years go by, so does his chance at emerging in the average goaltending prime.
If Los Angeles is to make the playoffs next season, Petersen will need to improve.
If the Kings falter, Petersen still has a chance at redeeming himself, though he won’t see much of a pay raise next offseason– but he could still be a late bloomer and sign a short-term bridge extension, awaiting a larger payday after sustained success and better numbers at the NHL level.
This is where it’s important to note that Petersen is a pending-unrestricted free agent come July 1, 2022, while Quick’s contract expires after the 2022-23 season.
If winning with the remnants of their 2012 and 2014 Stanley Cup championship core is important to the Kings, then winning again sooner rather than later is paramount.
Offseason Grade:A-
The Danault signing alone is an exceptionally good contract for a player that could really come into his own with the depth and talent of the Kings around him.
Blake’s given Todd McLellan some better pieces to work with– now it’s up to Los Angeles’ head coach to find the right chemistry among his players to get them back into the hunt.
The return of the usual division alignments for 2021-22 is a welcome sign for the Kings’ chances of making the playoffs in 2022, as they should be better than their counterparts in California, as well as the rebuilding Arizona Coyotes and stagnant teams north of the border in Vancouver and Calgary.
Now as for how far things will go? Well, that depends on if they make the playoffs first and whether or not Los Angeles lucks out having to face a relatively inexperienced team in the postseason.
Missed the postseason for the second-straight year
Additions: F Nick Bonino, F Andrew Cogliano, F Nick Merkley (acquired from NJD), F Lane Pederson, D Jaycob Megna, G Adin Hill (acquired from ARI), G James Reimer
Subtractions: F Kurtis Gabriel (signed with TOR), F Fredrik Händemark (KHL), F Maxim Letunov (signed with CAR), F Marcus Sörensen (SHL), F Alex True (expansion, SEA), D Christian Jaros (traded to NJD), D Greg Pateryn (signed with ANA), G Martin Jones (buyout), G Josef Korenar (traded to ARI)
Still Unsigned: F Ryan Donato, F Noah Gregor (RFA), F Patrick Marleau
Re-signed: F Rüdolfs Balcers, F Joachim Blichfeld, F Jonathan Dahlén, F Dylan Gambrell, F Matt Nieto, F Jeffrey Viel, D Nicolas Meloche
Offseason Analysis: The Sharks have been quiet– too quiet– this offseason for a team that proclaims they’re “definitely not rebuilding” and “totally going to be back in the playoffs in 2022”.
Whether you buy into the speculation that Tomas Hertl is going to be shopped by the team or not, there is some uneasiness in the dressing room as Evander Kane’s bankruptcy court ongoings continue to unfurl in public amidst separation from his wife while San Jose is tight against the salary cap with about $3.361 million in cap space heading into the 2021-22 season.
Erik Karlsson’s made it known that he doesn’t want to experience another rebuild in his career– having been dealt to the Sharks originally as a casualty of the Ottawa Senators’ demise and subsequent retool/rebuild.
It’s not hard to feel empathy for the precarious position that Doug Wilson is in as General Manager, though it’s through much of his own doing.
For starters, Karlsson carries an $11.500 million cap hit through the 2026-27 season, which contributed to Joe Pavelski leaving for the Dallas Stars via free agency on July 1, 2019, and with it San Jose’s character amongst the Sharks’ leadership core.
Kane carries a $7.000 million cap hit through 2024-25, though he may reach a termination agreement at any point in time with San Jose to restructure his debt and may or may not end up signing for much less as a result with the Sharks if he isn’t forced to take a step back from hockey to focus on that whole debt thing that keeps getting mentioned.
Seriously, we’re hoping for the best here.
Forced to make minor moves due to a stagnant salary cap, Wilson signed Matt Nieto to a two-year extension worth $850,000 per season and continued to fill out his middle of the lineup/bottom-six forwards with Andrew Cogliano and Nick Bonino via free agency.
Cogliano received a one-year, $1.000 million deal, while Bonino earned a two-year contract that carries a $2.050 million cap hit.
Nieto recorded three consecutive seasons of 20 or more points with the Colorado Avalanche from 2017-18 through 2019-20 as he experienced a career resurgence as a bottom-six forward, prior to amassing 5-2–7 totals in 28 games last season with San Jose before a lower body injury cut his 2020-21 season short.
After spending the last few seasons in Dallas, Cogliano left the Stars for the Sharks in free agency after managing 11 points (five goals, six assists) in 54 games last season.
At this point, the 34-year-old center is just trying to hold onto what is likely the twilight of his career and looking for a way to either spice up his remaining playing days and extend his tenure in the league or find a way to be moved by the trade deadline to a Cup contender as the 14-year NHL veteran has only been to one Stanley Cup Final in his career thus far– losing in six games with Dallas to the Tampa Bay Lightning in 2020.
Bonino, on the other hand, brings some Cup winning experience to San Jose’s dressing room as the 33-year-old center won his first of two Cup rings with the Pittsburgh Penguins in six games against the Sharks in the 2016 Stanley Cup Final.
After winning back-to-back Cups in 2016 and 2017, with Pittsburgh, Bonino made his way to the Nashville Predators and, most recently, the Minnesota Wild, where he had 10-16–26 totals in 55 games while the Wild rose to prominence and endured a seven-game First Round series loss to the Vegas Golden Knights in the 2021 Stanley Cup Playoffs.
Bonino may be at the point where he bounces around the league every other season or so, but he’s shown that he can still prove to be a valuable piece down the middle as a glue guy, which is welcome news for San Jose as they look for Logan Couture and Hertl to remain steady as a 1-2 punch at center on the first and second lines.
Drafting William Eklund 7th overall in the 2021 NHL Draft, then signing him to a three-year entry-level contract was another quality move made by Wilson in the ongoing restructuring of the organization’s depth and future foundation.
Ranked as the No. 1 European skater by NHL Central Scouting, Eklund fell to the Sharks in the draft and could end up playing this season for San Jose. Sure it might be throwing him to the fire a bit early, but if he’s as good as he looked with Djurgårdens IF, then it’s worth it to spur the *ahem* rebuild in San Jose as he managed to have 11-12–23 totals in 40 games in the SHL last season.
But the biggest change this offseason for the Sharks comes in the crease, where San Jose has bought out Martin Jones– freeing themselves from his 15-13-4 record in 34 games last season, with a 3.28 goals-against average, an .896 save percentage and one shutout in that span– and traded for Adin Hill before signing Hill to an extension and landing James Reimer in free agency.
Jones will carry a $1.917 million buyout penalty on San Jose’s cap through the 2026-27 season, but at least he’s the Philadelphia Flyers’ reclamation project now.
In the meantime, Hill was acquired in exchange for Josef Korenar and a 2022 2nd round pick back on July 17th.
The 25-year-old former Arizona Coyotes goaltender was given a two-year extension worth $2.175 million per season and went 9-9-1 in 19 games last season, recording a 2.74 goals-against average, a .913 save percentage and two shutouts in that span.
It’s important to note that he had a 2.62 goals-against average and a .918 save percentage in 13 games in 2019-20 with the Coyotes and has shown that, perhaps, in a better defensive situation, he just might improve.
Meanwhile, Reimer reunites with the Sharks for the first time since San Jose’s 2016 Stanley Cup Final appearance as he was acquired by the team on Feb. 28, 2016, with Jeremy Morin for a 2018 3rd round pick, Ben Smith and Alex Stalock in return to the Toronto Maple Leafs back in the day.
Since then, Reimer had a stop with the Florida Panthers and, most recently, with the Carolina Hurricanes as a tandem duo with Petr Mrazek.
The 33-year-old goaltender might have an edge going into the season over Hill as Reimer managed to record a 15-5-2 record in 22 games last season for Carolina and had a 2.66 goals-against average, as well as a .906 save percentage in that span.
He signed a two-year deal worth $2.250 million per season with the Sharks on July 28th.
In both cases, it’s a low-risk, high-reward move that Wilson can defend simply as a placeholder if it all goes south while searching for a long-term solution in net.
Offseason Grade: C-
It’s time for the Sharks to make some serious roster decisions in a proactive manner instead of forcing their own hands tied and reacting to the alarming situation that may only worsen as the team desperately tries to avoid using the term “rebuild”.
San Jose’s unprecedented success in the regular season throughout the 2000s and 2010s meant that the team never really had to rely on the uncertainty of going through growing pains and struggles, but for the first time since franchise’s infancy it appears that it’s inevitable once more.
Whether removing Wilson is something to be done sooner rather than later or not hinges upon whether or not Sharks ownership is informed of a solidified plan.
There cannot be any wavering any longer for a team that, sure, finished ahead of the Anaheim Ducks last season, but is expected to bottom out in the Pacific Division by virtually every expert and analyst on paper going into 2021-22– and that’s even with the uncertain nature of the expansion, Seattle Kraken, to consider.
San Jose is close to getting a “D+”, but cutting their losses and buying out Jones now brings them up to a “C-“.
Additions: F Mitchell Stephens (acquired from TBL), F Pius Suter, D Nick Leddy (acquired from NYI), G Alex Nedeljkovic (acquired from CAR)
Subtractions: F Mathias Bromé (NL), F Turner Elson (signed with Grand Rapids Griffins, AHL), F Valtteri Filppula (NL), F Luke Glendening (signed with DAL), F Darren Helm (signed with COL), F Frans Nielsen (buyout), F Richard Panik (traded to NYI), F Evgeny Svechnikov (PTO with WPG), F Dominic Turgeon (signed with MIN), F Hayden Verbeek (signed with Grand Rapids Griffins, AHL), F Henrik Zetterberg (retired), D Alex Biega (signed with TOR), D Dennis Cholowski (expansion, SEA), D Christian Djoos (NL), D Joe Hicketts (signed with MIN), D Dylan McIlrath (signed with WSH), G Jonathan Bernier (traded to CAR, signed with NJD), G Kevin Boyle (ICEHL), G Patrik Rybár (KHL)
Still Unsigned: F Bobby Ryan, F Givani Smith (RFA)
Re-signed: F Tyler Bertuzzi, F Adam Erne, F Sam Gagner, F Chase Pearson, F Jakub Vrana, D Filip Hronek, D Gustav Lindstrom, D Marc Staal, G Calvin Pickard
Offseason Analysis: When Steve Yzerman resigned from the Tampa Bay Lightning, the foundation of his plan as General Manager and the years of development that it took had built up a few levels short of winning back-to-back Stanley Cup championships in 2020 and 2021, after Julien BriseBois picked up where Yzerman left off shortly before the 2018-19 season.
On April 19, 2019, the prodigal son made his return to Detroit as the now current General Manager of the Red Wings– inheriting a mess left behind by Ken Holland who, despite winning the Cup three times as the executive vice president and GM in Detroit from 1997-2019, was promoted to senior vice president before walking away from the Red Wings altogether.
Still with me here?
Yzerman left the Lightning in September 2018, and BriseBois was named his replacement, then later in the 2018-19 league calendar year, the Red Wings hired Yzerman as their General Manager, while Holland stuck around for less than a month longer before leaving for his current role as General Manager and President of Hockey Operations for the Edmonton Oilers.
In this pseudo-musical chairs endeavor, Tampa has won back-to-back Stanley Cups, while Holland’s Oilers have been mired in early postseason exits and Yzerman, well… …Yzerman’s just been biding his time.
Though he hasn’t played since the 2017-18 season due to a career-ending degenerative back condition, Henrik Zetterberg’s $6.083 million cap hit is finally off the books.
Yzerman is no longer looking to take on dead cap space to meet the salary cap floor, but he’s also not quite spending to the ceiling just yet.
Instead, the Red Wings are setting the gears in motion for big strides sooner rather than later.
This offseason sped things up, though the team hasn’t been kicked into high-gear just yet.
For starters, Yzerman’s kept Tyler Bertuzzi, Adam Erne, Sam Gagner, Filip Hronek and Calvin Pickard around as top-six talent, glue guys and necessary goaltending depth in the event of injury.
He also worked out a solid bridge contract with 25-year-old Jakub Vrana– giving the left wing that was acquired at the 2021 trade deadline a $5.250 million cap hit through the 2023-24 season and buying a year of potential unrestricted free agency in the process.
Vrana’s short stint down the stretch with Detroit proved to be very productive amassing 8-3–11 totals in 11 games with the Red Wings after putting up 11-14–25 totals through 39 games with the Washington Capitals prior to the trade last season.
Detroit also managed to snag Pius Suter on the open market after Chicago chose not to tender a qualifying offer for the would have been restricted free agent.
Suter broke into the league as a 25-year-old rookie and scored 27 points (14 goals, 13 assists) in 55 games with Chicago. In a non-pandemic timeline, Suter would have been on pace for about 40 points in an 82-game schedule.
That’s nothing to sneeze at for a guy that can work up and down the lineup in a top-nine role on a team that’s looking to get back into annual playoff contention.
But that’s not all that Yzerman did this offseason.
As the team said “goodbye” to many long-time Red Wings members, like Darren Helm– who’s now with the Colorado Avalanche– and other more recent placeholders, Yzerman was busy working the phones and dialing the NHL’s trade center.
Aside from making a few trades involving nothing but draft picks at the 2021 NHL Draft– including one that led to Detroit moving up in the first round in a swap with the Dallas Stars that led to the Red Wings selecting Edmonton Oil Kings (WHL) goaltender, Sebastian Cossa– Yzerman continued to assemble depth down the lineup.
On July 16th, Detroit sent Richard Panik and a 2021 2nd round pick to the New York Islanders for Nick Leddy as the Islanders looked to make cap space– clearing about $4.125 million in the process for New York and likely teaming Leddy up with Moritz Seider on the second defensive pairing for the Red Wings.
Yzerman then dealt the negotiating rights for Jonathan Bernier and a 2021 3rd round pick to the Carolina Hurricanes for Alex Nedeljkovic on July 22nd, before signing the former Canes netminder to a two-year extension worth $2.000 million per season.
Finally, Yzerman went back to the well in Tampa for Mitchell Stephens– sending a 2022 6th round pick in return to the Lightning on July 30th.
Offseason Grade:B+
Detroit won’t be great, but they should be better than last season and given the fact that the Red Wings looked competitive at times in 2020-21, they just might play spoiler for some of the teams in the Atlantic Division.
Meanwhile, Leddy’s jump in production from 21 points in 60 games with the Islanders in 2019-20 to 31 points in 56 games last season should help jumpstart some two-way play in the backend for Detroit.
A change of scenery and a reunification with Erne on the fourth line for Stephens should necessitate more production than his one point in seven games with the Bolts last season– though neither Erne, nor Stephens are looking to be leading goal scorers on the roster.
Finally, Nedeljkovic established himself as a starting goaltender in the NHL– or a fringe starter, at least– amassing a 15-5-3 record in 23 games with Carolina last season to go with a 1.90 goals-against average, a .932 save percentage and three shutouts in that span.
The improvements to Detroit’s defense should pave a way to letting the Red Wings’ offense to grow and the youth throughout the organization to develop while Nedeljkovic can focus on competing with himself to maintain a high-level of play as the goaltender of the future for now, unless Cossa has anything to say about it in the near future.
For a team that’s been rebuilding in recent years, this is how you do it. Yzerman’s careful scouting, planning and execution is picking up speed.
Missed the postseason for the first time since 2016
Additions: F Sean Kuraly, F Zac Rinaldo, F Jakub Voracek (acquired from PHI), D Jake Bean (acquired from CAR), D Adam Boqvist (acquired from CHI)
Subtractions: F Cam Atkinson (traded to PHI), F Zac Dalpe (signed with FLA), F Mikhail Grigorenko (KHL), F Mikko Koivu (retired), F Ryan MacInnis (signed with BUF), F Stefan Matteau (signed with COL), F Cliff Pu (ICEHL), F Kole Sherwood (signed with OTT), F Daniel Zaar (KHL), D Adam Clendening (signed with PHI), D Michael Del Zotto (signed with OTT), D Seth Jones (traded to CHI)
Still Unsigned: F Brandon Dubinsky, F Calvin Thürkauf (NL, CBJ reserve list)
Re-signed: F Patrik Laine, F Alexandre Texier, D Gavin Bayreuther (expansion, SEA, then signed as UFA with CBJ), D Mikko Lehtonen
Offseason Analysis: First off, where do we even start with how hard this offseason has been for the Blue Jackets organization?
The loss of Matiss Kivlenieks is paramount in how Columbus approaches the season– honoring their fallen teammate along the way– as well as where they go from here with respect to future decisions in the crease.
Kivlenieks had potential to be selected by the Seattle Kraken at the expansion draft. He had potential to become the Blue Jackets’ backup in the near future if the team had moved Joonas Korpisalo or Elvis Merzlikins prior to choosing one or the other next July anyway as both Korpisalo and Merzlikins are pending-unrestricted free agents.
In what’s become an all too familiar reminder lately, tragedy, as with death, is part of life.
He was a kind soul that was taken from us too soon.
Columbus welcomed home Dublin, Ohio native, Sean Kuraly on a four-year contract worth $2.500 million per season as the 28-year-old departed his bottom-six role with the Boston Bruins for more money and a change of scenery as his production dropped from 23 points (six goals, 17 assists) in 69 games in 2019-20 to nine points (four goals, five assists) in 47 games last season.
The Blue Jackets are hoping Kuraly’s arrival will feature a resurgence unlike when Riley Nash left Boston on a high-note and faltered in his Columbus tenure before being traded at last season’s trade deadline to the Toronto Maple Leafs.
Whereas Mikko Koivu joined Columbus for the 2020-21 season prior to retiring from the NHL after seven games in a Blue Jackets uniform, Blue Jackets General Manager, Jarmo Kekäläinen, can count on Kuraly to patch up the bottom-six– especially the fourth line– without the prospect of sudden retirement.
There’s a familiar face in town this season as Jakub Voracek is back in a Blue Jackets jersey for the first time since the 2010-11 season after Kekäläinen dealt Cam Atkinson to the Philadelphia Flyers in a one-for-one trade as the Flyers looked to save some salary for other important areas.
Voracek, like Kuraly, could use a bit of a resurgence as of late after his numbers dropped from 66 points in 78 games with Philadelphia in 2018-19 to 56 points in 69 games with Philly in 2019-20 and, most recently, 9-34–43 totals in 53 games with the Flyers last season.
Interestingly enough, the 32-year-old forward has never scored more than 23 goals in a season (set back in 82 games in 2013-14 with Philadelphia) and had three consecutive seasons of 20 or more goals from 2012-13 through 2014-15 and again from 2016-17 through 2018-19.
Columbus also grabbed the rights to Jake Bean in a trade with the Carolina Hurricanes and signed Bean to a three-year extension– incorporating the 23-year-old defender as part of the Blue Jackets’ blue line reform in the aftermath of one of the biggest trades this offseason.
After stating that he wouldn’t sign an extension with Columbus, Seth Jones was dealt to Chicago with a 2021 1st round pick (32nd overall, Nolan Allan) and a 2022 6th round pick for Adam Boqvist, a 2021 1st round pick (12th overall, Cole Sillinger), a 2021 2nd round pick that was when flipped to Carolina for Bean and a conditional 2022 1st round pick.
If Chicago wins one of the 2022 draft lotteries, then the 2022 1st round pick becomes a 2023 1st round pick and in any case, the Blue Jackets aren’t paying Jones $9.500 million per season when his new extension kicks in next season.
Except Columbus then turned around and gave Zach Werenski a six-year extension worth $9.583 million that goes into effect starting with the 2022-23 season through 2027-28.
At the very least, it shows that the Blue Jackets are willing to commit dollars and term to a player in their organization, though with the steep prices paid by teams for defensive talent via free agency, trades and in extensions this offseason, only time will tell if it was truly worth it.
Werenski is 24-years-old and will be turning 31 shortly after this extension expires.
The good news is that it’ll cover his defensive prime, as long as he can stay healthy and at that high level of competition.
The bad news is that Columbus could be playing with fire if their ongoing overhaul doesn’t pan out soon enough.
Speaking of the changing of seasons, Brad Larsen went from being an assistant coach with the team to being named the 10th head coach in franchise history after John Tortorella was told his contract would not be renewed.
Larsen’s been around in the Blue Jackets organization since the 2010-11 season when he was named as an assistant coach with the Springfield Falcons (AHL). He spent two seasons in that role before becoming the Falcons’ head coach from 2012-14, prior to being called up to being behind the bench in Columbus as an assistant coach from the 2014-15 season through 2020-21.
Perhaps Patrik Laine can get a chance to relax and play his game his way– as with the rest of the young Blue Jackets players– growing and developing in accordance with their preferred styles instead of being told to conform to a universal 200-foot style game.
That’s not to say that Tortorella’s tenure with Columbus wasn’t worth it, but rather to point out that it takes the right kind of players to perform under a certain structure and the Blue Jackets shifted away from that over the years.
Offseason Grade:C
Columbus didn’t do anything irrational and avoided the potential salary cap hell that might come with Jones’ extension in Chicago given his recent decline.
That said, they also then willingly gave Werenski what Jones was asking for and then some because surely they weren’t afraid of history repeating itself or anything.
Regardless, Kekäläinen still has about $10.4 million in cap space for 2021-22, which means they won’t necessarily be good enough for playoff contention, but that’s the point.
Either Columbus will get lucky and strike it rich with what they’ve got, the systems Larsen develops and the new additions here and there or they’ll fall further in the standings and get lucky in the 2022 Draft Lottery.
Additions: F Tomas Tatar, D Ryan Graves (acquired from COL), D Dougie Hamilton, D Christian Jaros (acquired from SJS), G Jonathan Bernier
Subtractions: F Nathan Bastian (expansion, SEA), F Christoph Bertschy (NL), F Brandon Gignac (signed with Laval, AHL), F Mason Jobst (signed with Rochester, AHL), F Mikhail Maltsev (traded to COL), F Nicholas Merkley (traded to SJS), F Brett Seney (signed with TOR), F Ben Street (DEL), D Will Butcher (traded to BUF), D Connor Carrick (signed with SEA), D Josh Jacobs (signed with CAR), D Ryan Murray (signed with COL), D David Quenneville (SHL), D Colby Sissons (HockeyAllsvenskan), D Matt Tennyson (signed with NSH), G Corey Crawford (retired), G Aaron Dell (signed with BUF)
Still Unsigned: G Gilles Senn (NL, NJD reserve list), G Evan Cormier
Re-signed: F A.J. Greer, F Janne Kuokkanen, F Yegor Sharangovich, F Marian Studenic
Offseason Analysis: The Devils, like Chicago, turned some heads in the first half of the 2020-21 season. Unlike Chicago, New Jersey wasn’t really anywhere near the top of the standings in their division, but at least Yegor Sharangovich’s emergence and Ty Smith’s performance was a welcome reception for a team that’s yearning for more.
Jack Hughes, Nico Hischier, Pavel Zacha and Miles Wood are all growing in their roles and looking for supporting cast members that haven’t been traded in recent years (think Blake Coleman, Kyle Palmieri and others) as the winds of change sweep through the Devils organization.
Now, it appears, is the time for New Jersey to blossom into something. What that something might be remains to be seen, however.
Sharangovich signed a two-year extension worth $2.000 million per season as a solid bridge contract after putting up 30 points (16 goals, 14 assists) in 54 games in his first NHL season after starting the 2020-21 calendar in the Kontinental Hockey League with Dinamo Minsk, where he had 17-8–25 totals in 34 games.
His speed is impressive, but his hands and quick shot might be even more so.
Zacha may have led the team in scoring with 35 points last season, while Hughes trailed with 31 points, but Sharangovich was tied with Jesper Bratt for the third-most points on the roster. Few people outside of New Jersey could’ve seen that coming.
On defense, Smith was a welcome addition to re-igniting some semblance of an offense from the backend.
That said, P.K. Subban managed to score 19 points in 44 games and was on pace for about 27 points in a regular 82-game schedule.
After bottoming out with 18 points in 68 games in 2019-20, Subban’s rise back to relevance times out pretty well entering a contract year for 2021-22– and with Dougie Hamilton locked up via free agency to a seven-year deal at Subban’s $9.000 million cap hit, a little healthy competition might just be the thing that he needs.
Hamilton had 42 points (10 goals, 32 assists) in 55 games with the Carolina Hurricanes last season, which was down from his .852 points-per-game production in 2019-20, when he had 14-26–40 totals in 47 games prior to injury.
At .764 points-per-game in 2020-21, though, and being only 28-years-old, Hamilton is in the peak of his defensive prime and should be a power play specialist– quarterbacking New Jersey’s defense for a long time in the new-age era of two-way defenders.
Plus Hamilton is four years younger than Subban, so there’s less risk of things backfiring up front in Hamilton’s tenure with the Devils than Subban’s tumultuous drop in production from Nashville to New Jersey.
It’s a risk worth taking for a team that’s looking to get back into the Stanley Cup Playoffs for the first time since 2018, when Taylor Hall went on his Hart Memorial Trophy winning MVP of the regular season run prior to being eliminated in five games in the 2018 First Round by the Tampa Bay Lightning.
Hall is a member of the Boston Bruins these days– a team the Devils went 5-1-2 against last season.
The additions of Tomas Tatar and Jonathan Bernier via free agency should shore up depth in the middle-six and in the crease where Mackenzie Blackwood and Scott Wedgewood looked fine, but in desperate need of veteran leadership– especially as Blackwood continues to emerge in the league.
New Jersey General Manager, Tom Fitzgerald, shouldn’t have to worry about any unexpected retirements like how Corey Crawford signed with the Devils before retiring prior to the 2020-21 season getting underway.
Offseason Grade: A-
Fitzgerald added one of the better free agents in the market to his roster and still has about $12.100 million in cap space to work with, which is the only reason why the Devils didn’t get an “A” since it seems like they could’ve done a little more.
Nobody’s really expecting New Jersey to make a deep run, but they should align themselves with better chances at playoff contention given the moves made this offseason.
For a team that’s been out of a serious run since making the Stanley Cup Final in 2012, it’s about time that the Devils get back into the playoff picture and adding Hamilton to New Jersey’s core certainly speeds things up by making the Devils a desirable destination at least.
Whereas other teams in the highly competitive Metropolitan Division are expected to falter, New Jersey’s stock is starting to rise so right about now would be the perfect time to buy in.
Additions: F Danny O’Regan, F Buddy Robinson, D Greg Pateryn, D Brogan Rafferty
Subtractions: F Andrew Agozzino (signed with OTT), F Danton Heinen (signed with PIT), F Chase De Leo (signed with NJD), F Andrew Poturalski (signed with CAR), D Haydn Fleury (expansion, SEA), D Andy Welinski (signed with CGY), G Ryan Miller (retired)
Still Unsigned: F David Backes, F Carter Rowney
Re-signed: F Max Comtois, F Ryan Getzlaf, F Max Jones, F Isac Lundestrom, F Sam Steel, D Josh Mahura
Offseason Analysis: All three California-based NHL teams missed out on the playoffs for the second year in a row (and third time overall since 1996), but there’s hope for 2/3 of the California teams in terms of turning things around a lot sooner rather than later.
Both of them happen to be in southern California.
Though the Ducks are behind the Los Angeles Kings by a year or two in both time spent in their ongoing rebuilds– as well as when they’re expected to be a playoff contender once again– Anaheim’s trending in the direction of a younger team with a tinge of experience gained from last season as Max Comtois led the way in scoring on the roster with 16-17–33 totals in 55 games.
Troy Terry solidified a spot on the NHL roster and won’t have to spend any time fluctuating back and forth between the Ducks and the San Diego Gulls (AHL) after he managed to amass 7-13–20 totals in 48 games.
Though Rickard Rakell and Jakob Silfverberg are often the subjects of trade rumors out of Anaheim, Rakell led the Ducks in assists last season with 19 helpers in 52 games, while Silfverberg had a more pedestrian season– notching 16 points in 47 games.
At the very least, they’re two veterans that head coach, Dallas Eakins, can lean on as Anaheim’s youth continues to emerge and Ryan Getzlaf’s aging body wears down over time.
That’s not to say that Getzlaf’s 17 points (five goals, 12 assists) in 48 games didn’t mean much for the Ducks, but rather that they won’t have to count on their 36-year-old captain for nearly as much as they used to get out of him– especially as his production is projected to continue to decline.
Getting a full season on defense from Jamie Drysdale is likely to be a difference maker as the 19-year-old managed to put up 3-5–8 totals in 24 games from the blue line last season in his league debut after being selected 6th overall in the 2020 NHL Draft.
His offensive contributions from the defense– at the very least as a two-way defender– should spark more rushes from a team that got stuck playing catch-up while attempting to bear hug their opponents from night-to-night in recent years.
Cam Fowler and Josh Manson are set to turn 30 during the 2021-22 season, while Kevin Shattenkirk is currently the oldest defender on the roster at 32-years-old, but Hampus Lindholm and Jacob Larsson are familiar names that are just entering the cusp of their defensive primes, so really the Ducks just need to hit the back of the net more– as if that wasn’t already evidenced enough by their minus-53 goal differential last season.
Granted, that does mean they’ll have to shore things up in their own end somewhat, but yeah, score more goals than the other team, win the game. Who would’ve thought?
Don’t overplay John Gibson in the crease (seriously, no goaltender should be facing more than, like, 55 games in an 82-game schedule) and give Anthony Stolarz a chance to be a legitimate backup goaltender in the league– something in the Ducks’ coaching staff is working for him in the last two seasons.
Gibson went 9-19-7 in 35 games with a 2.98 goals-against average, a .903 save percentage and three shutouts in that span, which was better and worse than his 20-26-5 record in 51 games in 2019-20, in which he had a 3.00 goals-against average and a .904 save percentage– as well as one shutout.
With the exception of last season’s 56-game schedule, Gibson hasn’t faced fewer than 1,500 shots against since the 2016-17 season, which featured a run to the Western Conference Final for the Ducks.
A drop in goals for production has hurt Gibson like a lack of run support spurns a starting pitcher in baseball.
Meanwhile, Stolarz took on a bigger role as Anaheim’s backup towards the tale end of the season– forcing Ryan Miller into an early retirement, even though Miller earned the honors of the last game of the season.
Stolarz put up a 4-3-0 record in eight games played and had a 2.20 goals-against average, a .926 save percentage and one shutout in that span, which was much better than Miller’s 4-8-2 record in 16 games to go with a 3.51 goals-against average and an .882 save percentage.
Ideally, Anaheim would find a way to give both Gibson and Stolarz about 41 games each to generate healthy competition, but that’s not likely– especially with Gibson’s high profile around the league as one of the better goaltenders that’s just stuck in the unfortunate rut of a rebuilding team.
Ducks General Manager, Bob Murray, had one thing to do this offseason and that was to not do anything, so he did (nothing, that is).
Let things play out on their own and Anaheim will either show forward progress or get a chance to speed up their rebuild with another top-10 draft pick in 2022.
At best they’ll be 6th in the Pacific Division and ahead of their counterparts in northern California– the San Jose Sharks. At worst they’ll be stuck in 8th.
Offseason Grade:C
If subjectivity had any influence on an offseason grade, Murray and the Ducks would get an “A” for doing what was recommended– virtually nothing. Seriously.
It’s time for Anaheim to figure out what they have, where they still need to make a few improvements and otherwise to let their youth get experience and grow in their game.
The Ducks recognize their situation and they have enough patience for now to be smart about things.
With about $14 million to spend in cap space this season, Anaheim can be a trade deadline broker flipping and retaining salary on expiring or short-term contracts while yielding the profits of prospects and draft picks– that is how you rebuild.
Even better, they’ll have about $44.4 million to spend next offseason, though with Getzlaf, Rakell, Lindholm and Manson headlining their pending-unrestricted free agent class.
Additions: F Mason Appleton (from WPG), F Nathan Bastian (from NJD), F Colin Blackwell (from NYR), F Joonas Donskoi (from COL), F Jordan Eberle (from NYI), F Yanni Gourde (from TBL), F Morgan Geekie (from CAR), F Luke Henman, F Calle Järnkrok (from NSH), F Marcus Johansson (UFA from MIN), F Jared McCann (from TOR), F Jaden Schwartz (UFA from STL), F Brandon Tanev (from PIT), F Alexander Wennberg (UFA from FLA), D Connor Carrick (UFA from NJD), D Mark Giordano (from CGY), D Haydn Fleury (from ANA), D Adam Larsson (from EDM), D Jeremy Lauzon (from BOS), D Jamie Oleksiak (from DAL), D Gustav Olofsson (UFA from MTL), D Carson Soucy (from MIN), G Antoine Bibeau (UFA from COL), G Joey Daccord (from OTT), G Chris Driedger (from FLA), G Philipp Grubauer (UFA from COL)
Subtractions: F Tyler Pitlick (traded to CGY), F John Quenneville (NL), D Gavin Bayreuther (signed with CBJ), D Kurtis MacDermid (traded to COL), G Vitek Vanecek (traded to WSH)
Still Unsigned: D Dennis Cholowski (from DET)
Re-signed: F Kole Lind (from VAN), F Alexander True (from SJS), F Carsen Twarynski (from PHI), D Will Borgen (from BUF), D Vince Dunn (from STL), D Cale Fleury (from MTL)
Offseason Analysis: The NHL’s newest franchise is set to take to the ice for their first season on Oct. 12th as the Kraken pay a visit to the Vegas Golden Knights to kickoff a five-game road trip before hosting the Vancouver Canucks on Oct. 16th in the first home game in the freshly renovated Climate Pledge Arena in Seattle.
Vegas didn’t do Seattle any favors in terms of establishing new-age expansion team expectations, since the Golden Knights found a way to make the 2018 Stanley Cup Final in their first season, but Kraken fans are just happy to have a professional hockey team competing for the Cup back in the city for the first time since the Seattle Metropolitans folded in 1924.
The Kraken are going to draw many comparisons to the Golden Knights despite adopting different strategies in roster compesition.
Vegas hit the ground running with a “win now” mentality, while Seattle’s built to grind their opponents down by rolling four lines similar to how the New York Islanders play a modified version of “the trap”.
Kraken General Manager, Ron Francis, has a great scouting department down the hall and knows how to construct a foundation for the future.
Francis’ track record as the General Manager of the Carolina Hurricanes prior to Don Waddell’s arrival saw the likes of Martin Neceas, Morgan Geekie, Jake Bean, Julien Gauthier, Noah Hanifin, Sebastian Aho, Nicolas Roy, Haydn Fleury, Alex Nedeljkovic, Warren Foegele, Lucas Wallmark, Elias Lindholm, Brett Pesce, Brock McGinn and Jaccob Slavin rise through the ranks to the NHL– whether they still remain in a Canes uniform or not.
The future is bright for Seattle, while Dave Hakstol is getting a second chance behind the bench of an NHL team after a brief stint as an assistant coach with the Toronto Maple Leafs most recently.
Hakstol’s time as the head coach of the Philadelphia Flyers followed the rollercoaster that the organization’s been stuck in since Ron Hextall vacated the net.
One year showed promise, the next year was average, but then Hakstol and the team found another gear and were on the rise again– finishing 3rd in the Metropolitan Division in 2017-18, before his ultimate downfall and firing– though Philadelphia’s revolving door of goaltenders may have been a contribution.
Yanni Gourde had 17-19–36 totals in 56 games with the Tampa Bay Lightning last season en route to back-to-back Stanley Cup championships.
He will miss the start of the 2021-22 season, though, which could put a damper on the expectations that he’ll be a breakout player in a Kraken uniform.
That said, glue guys like Joonas Donskoi, Alexander Wennberg, Brandon Tanev and Mason Appleton should compliment the roster well and help fill the void, while Jordan Eberle and Jaden Schwartz work on solidifying a top-six forward group.
On defense, Mark Giordano provides a touch of leadership and experience with Jamie Oleksiak and Adam Larsson on an otherwise young blue line filled with the likes of Will Borgen, Vince Dunn, Haydn Fleury and Jeremy Lauzon.
In the crease, Seattle signed Philipp Grubauer after selecting Chris Driedger, Vitek Vanecek (later traded back to the Washington Capitals) and Joey Daccord in the expansion draft.
Driedger was the expected starter until Grubauer came along and left the Colorado Avalanche after the last three seasons.
Grubauer had seven shutouts to go with his 30-9-1 record in 40 games played last season, as well as a 1.95 goals-against average and a .922 save percentage in that span.
While Driedger’s 2.07 goals-against average and .927 save percentage was pretty great for the Florida Panthers last season, his 14-6-3 record and three shutouts pale in comparison to Grubauer.
That said, the two should make a dynamic duo as one of the most promising goaltending tandems on paper entering the 2021-22 season.
Seattle may or may not make the playoffs in their first season, but they’re sure to be better than a lot of expansion teams before the Golden Knights came around and flipped the script.
Offseason Grade:B-
Both the Golden Knights and the Kraken benefitted from some of the most generous expansion draft rules in league history– though Seattle dealt with the aftermath of Vegas’ wrath in swindling other teams via side deals in 2017, and couldn’t make a trade at the 2021 NHL Expansion Draft itself as a result.
Admit it, you would’ve taken Alex Ovechkin, Carey Price, Gabriel Landeskog and Vladimir Tarasenko if they were made available to you in an NHL 22 fantasy draft– salary cap be damned.
But that’s just it– a fantasy.
Even Vegas was laughed at for some of their expansion draft choices, but both the Golden Knights and Kraken experienced quite a turnover between when they filled out a roster for the first time on paper and when they hit the ice.
For having to put together a team from scratch, Francis didn’t do a bad job. For trying to win a Cup in their first season, well, the jury’s still out on that one, Seattle.
In any case, the city has more Stanley Cup rings before the Kraken even existed than 11 other current NHL teams thanks to the Metropolitans winning it all as the first American team to win the Cup in 1917.
Additions: F John Hayden, F Vinnie Hinostroza, D Will Butcher (acquired from NJD), D Robert Hagg (acquired from PHI), D Ethan Prow, G Craig Anderson, G Aaron Dell, G Devon Levi (acquired from FLA)
Subtractions: F Jean-Sébastien Dea (signed with MTL), F Steven Fogarty (signed with BOS), F Sam Reinhart (traded to FLA), F C.J. Smith (signed with CAR), D Will Borgen (expansion, SEA), D Matt Irwin (signed with WSH), D Jake McCabe (signed with CHI), D Casey Nelson (retired), D Rasmus Ristolainen (traded to PHI), G Michael Houser (signed with Rochester, AHL), G Carter Hutton (signed with ARI), G Stefanos Lekkas (signed with Fort Wayne, ECHL), G Linus Ullmark (signed with BOS)
Still Unsigned: F Dawson Dipietro, F Casey Mittelstadt (RFA), F Tobias Rieder, F Riley Sheahan, D Rasmus Dahlin (RFA), D Henri Jokiharju (RFA)
Re-signed: F Rasmus Asplund, D Brandon Davidson, D Casey Fitzgerald
Offseason Analysis: Apparently the Buffalo Sabres have never heard the phrase “don’t count your chickens before they hatch” except in this case it’s not even about making the playoffs– it has everything to do with the makeup of their roster this offseason.
For starters, the 1st overall pick in the 2021 NHL Draft, Owen Power, is sticking around at the University of Michigan for another season, which is honestly for the better. He can develop as a defender at his own pace and avoid wracking up an insurmountable minus-rating.
When it seemed like Sabres General Manager, Kevyn Adams, could count on somebody, anybody, wanting to stay in Buffalo, well…
Turns out after an 18-game losing streak last season, a lot of players don’t want to be back.
After a disastrous 2020-21 season that featured six goaltenders making at least one appearance in a Sabres uniform, including Linus Ullmark, Michael Houser, Carter Hutton, Dustin Tokarski, Jonas Johansson and Ukko-Pekka Luukkonen, Adams was left with some difficult decisions to make as only one goaltender recorded a goals-against average below a 3.00.
Ullmark had the only winning record for the Sabres last season– amassing a 9-6-3 record in 20 games, while posting a 2.63 goals-against average and a .917 save percentage in that span.
He was interested in signing an extension during the season, despite Buffalo’s defensive struggles and offensive inefficiency, but the Sabres wouldn’t budge and opted to kick the can down the road for a renewal in the offseason.
Adams didn’t want contract negotiations to distract his only productive goaltender, it seemed.
That didn’t sit well with Ullmark, though, as the Boston Bruins courted him away on a four-year contract worth $20 million shortly after Hutton departed Buffalo for the Arizona Coyotes on a one-year, $750,000 deal earlier in the day when free agency opened on July 28th.
Going into free agency, the Sabres could afford to lose Hutton as he struggled through 13 games in 2020-21, with a 3.47 goals-against average, an .886 save percentage and a 1-10-1 record in that span.
Hutton never really made the jump from being a backup with the St. Louis Blues to being a legitimate starting goaltender for Buffalo, but with Luukkonen as the “goaltender of the future” for the franchise, Adams probably thought he could lose Hutton and keep Ullmark around for the transition of power in the crease– until they couldn’t.
With Hutton and Ullmark now out of the picture, Adams passed on re-signing Houser, who made his NHL debut and played similar to Hutton in that he had a 3.46 goals-against average and a .901 save percentage– though Houser had a better record (2-2-0) in four games played.
Houser will still be in upstate New York for the 2021-22 season, though, as he signed an AHL contract with the Rochester Americans.
Johansson was dealt to the Colorado Avalanche ahead of the trade deadline and Tokarski couldn’t hold things down in the NHL, but still has a year left on his contract with the Sabres.
The Seattle Kraken landed Philipp Grubauer. The Avalanche traded for Darcy Kuemper. Toronto and Carolina swapped goaltenders even though it wasn’t a trade– it was just a product of free agency!
But don’t worry, the Sabres didn’t forget to sign a goalie in the offseason– they actually remembered to sign two goaltenders.
Both received one-year deals worth $750,000 and one of them put off retirement to play for Buffalo.
That’s right, Craig Anderson and Aaron Dell are the new guys in the crease for the Sabres for 2021-22.
At 40-years-old, Anderson isn’t as limber as he used to be, but he managed to put up a 2-1-0 record in four games played with the Washington Capitals last season. He also had a 2.13 goals-against average and a .915 save percentage in that span.
Meanwhile, 32-year-old Dell had a rough time rotating as the third-string goaltender with the New Jersey Devils last season– amassing a 1-5-0 record in seven games and a 4.14 goals-against average, as well as an .857 save percentage.
Given the league’s COVID-19 protocols and taxi squad rules for last season, both goalies were a safety net option in the event of an injury or COVID-19 outbreak.
The two goaltenders played a combined 11 games last season in a 56-game schedule and that’s the only big story out of the Sabres this offseason.
Yep. Nothing else going on between the end of 2020-21 and the start of 2021-22.
Surely Jack Eichel is happy with– wait, what?
That’s right, Buffalo still has to work on trading Eichel– their once cornerstone player turned injured and fed up modern-day Matt Duchene at the end of his tenure with Colorado saga (part 2, kind of).
Plus, Adams shipped out Sam Reinhart to the Florida Panthers and Rasmus Ristolainen to the Philadelphia Flyers via trades this offseason.
Reinhart became a casualty of a rebuilding team still going through another rebuild, but at least the Panthers gave Buffalo a 2022 1st round pick and goaltending prospect, Devon Levi, in return.
Ristolainen had been wanting out of Buffalo for at least a year or two now and finally got his wish, while helping the Sabres rob the Flyers of a 2021 1st round pick (Isak Rosén), a 2023 2nd round pick and defender, Robert Hagg.
Draft day trades and free agent defenders went for a premium this year.
The Sabres also added Will Butcher and a 2022 5th round pick in a salary cap dump move from the Devils in exchange for future considerations while New Jersey went on to sign Dougie Hamilton to a long-term deal in free agency.
Butcher should be an upgrade on the blue line (think Colin Miller, but better), though there’s not much else around him– especially with Rasmus Dahlin still waiting on a new contract.
Offseason Grade:D
The Sabres should receive an “F” for not having cashed in on Eichel yet, but the return on Reinhart and Ristolainen in separate trades is promising.
At the very least, Adams knows he can command a high-value yield for young players that have shown NHL-caliber talent (at the very least) and are in demand– albeit Ristolainen in Philadelphia is a reclamation project, but we’ll save that for the Flyers preview.
Since Eichel is a star player, Buffalo automatically loses out on an inevitable trade, but anything less than what they got for Reinhart or Ristolainen is worthy of firing Adams this early in his tenure as GM.
Nothing– absolutely nothing– went well for the Sabres last season. An 18-game losing streak will do that to you.
The good news is that it appears they’ve reached rock bottom. The bad news is that they could still be at rock bottom this season.
Buffalo can only go up, but it’s a question of when.
Apparently the National Hockey League’s Board of Governors were up to something this month as it was reported by Sportico on Tuesday that the Board unanimously approved ads on the front of NHL jerseys beginning with the 2022-23 season.
The ads will be no bigger than a 3-inch-by-3.5-inch rectangle, which is slightly larger than the ads featured on the front of National Basketball Association (NBA) jerseys.
It was only a matter of time before the NHL followed the NBA in generating additional revenue by doing what professional hockey leagues outside of North America have been doing for many years, as well as what’s been done for at least a few seasons now in the American Hockey League (AHL) and ECHL minor league levels on this side of the pond.
As always, hockey Twitter is taking the news well.
Let’s embrace the chaos for a moment and pick some sponsors for all 32 NHL teams that would make so much sense they’ll obviously be overlooked for, well, actual revenue generating streams instead.
Anaheim Ducks
What we want: Disney+ or TCL
What we’ll get: Honda
The Ducks play at Honda Center and, yeah, there’s really nothing besides Disney swooping in and sponsoring the team that they used to own as a means of cross promoting both the Ducks and The Mighty Ducks: Game Changers on Disney+, so we’re stuck with a Honda logo at center ice and on the front of Anaheim’s jerseys.
In any case, Honda’s red logo works pretty well with the Orange County orange featured as an accent color on Anaheim’s home and road jerseys.
NHL teams have a tendency to go back to the well with their partners– think of how many teams have either the same helmet sponsor as another team or just slapped on the same brand as their venue’s naming rights deal– but if we want to expand the playground a little bit perhaps TCL could be of interest for the Ducks.
Come to think of it, that’s probably a better option.
*Opens up Photoshop*
Arizona Coyotes
What we want: P.F. Chang’s or Cold Stone Creamery
What we’ll get: Fry’s or something, probably
Believe it or not the Los Angeles Chargers won’t be the only team tweeting about P.F. Chang’s for long as the restaurant chain was founded in 1993, and opened their first location in Scottsdale, Arizona, so it only makes sense to go back to their roots and toss an ad on the Coyotes’ jersey.
Also founded in Arizona– Cold Stone Creamery.
We figured that’d probably make sense on an AHL team’s jersey, though, despite the obvious cold ice, cold ice cream connection.
The Coyotes had Mountain America on their helmets at home and Dignity Health on their road helmets in 2020-21, so in reality we’ll probably get one of those two on the front of their jerseys in 2022-23.
Boston Bruins
What we want: Dunkin’ or bust
What we’ll get: TD Bank or O.R.G. Packaging, probably
What could possibly be more Boston than a Bruins jersey with a Dunkin’ logo on it?
Their AHL affiliate– the Providence Bruins– already play in the Dunkin’ Donuts Center in Rhode Island and have a Dunkin’ ad patch on their jerseys. Why not call it up to the major league?
That said, with some NBA teams earning up to about $20 million in jersey ad space revenue, the B’s likely will reach for a brand with deeper pockets than doughnuts and coffee.
Delaware North likes their relationship with a certain bank from Toronto (TD Bank) and has had one of the league’s longest relationships with a Chinese company (O.R.G. Packaging) as part of the NHL’s intended growth beyond the continents of North America and Europe, so one of the two brands is more likely to appear on a Bruins jersey.
Buffalo Sabres
What we want: Super Chexx
What we’ll get: KeyBank
The Sabres could use some fun in their lives these days and you know what really helps put the mind at ease? Bubble hockey.
That’s right, Innovative Concepts in Entertainment, Inc. (ICE)– the manufacturers of the popular bar and arcade classic, Super Chexx, that your rich friend down the street growing up also had in the comforts of their home– is based outside Buffalo and would be a match made in heaven right about now.
Especially as Sabres fans are looking for something to do while the game’s on TV.
So yeah, we’re definitely going to get KeyBank, Tim Horton’s or something else entirely instead.
Calgary Flames
What we want: WestJet or Duraflame
What we’ll get: Scotiabank
If you, as an American, can name any other Canadian airline other than Air Canada, then congratulations. If you can’t, then may I introduce you to WestJet?
WestJet’s headquarters are next to Calgary International Airport and it’d be nice to prove to the world that Canada is more than just a land of Tim Horton’s, Roots, Canadian Tire, Rogers, Scotiabank and Mr. Sub.
If Duraflame isn’t available, then you might as well dip into the low-cost airline industry as a means of attracting tourists to Banff National Park, Calgary Stampede or whatever it is that sets Calgary apart from the rest of Alberta (so… not being Edmonton).
Carolina Hurricanes
What we want: Surge
What we’ll get: PNC, Diehard, maybe Cheerwine or something else
This should be obvious, but if you haven’t paid attention to the Hurricanes for at least the last few seasons now they do a “Storm Surge” celebration after every win on home ice in the regular season (and sometimes playoffs).
Surge (the soda) is one of those drinks that makes headlines every few years for being pulled straight out of the vault and placed back on grocery store shelves– speaking of which, does anyone know if it’s currently available?
If not, it’ll definitely be back by the 2022-23 season.
Yes, it’s hard to envision where an ad will be placed on the road jersey as the prime real estate is used up by the diagonal “CANES” letters and– for a few players– the captain’s “C” or alternate captain’s “A”.
Chicago
What we want: Portillo’s
What we’ll get: United
Look, between Walgreens, Sears and Portillo’s there’s a few legendary brands that Chicago could partner with as their first jersey ad in franchise history (not including practice jerseys).
Obviously only one of the three mentioned above is the right choice and its the one that might lead you to Walgreens later if you have a weak stomach. Besides, Sears is fading from our collective memory whether it is out of business already or not.
Clark Griswold would be proud of Portillo’s proudly being displayed on a, well, if a WHL team can rebrand, so can you, Chicago.
Colorado Avalanche
What we want: Chipotle or Coors
What we’ll get: Ball
Look, whether or not Nathan MacKinnon eats Chipotle is a debate for another day, but one thing’s for sure– both Chipotle and MacKinnon started their careers in Colorado.
Though Coors or Coors Light would make more sense, we have to consider the fact that kids might be wearing these jerseys to the game and we haven’t heard whether or not the jerseys that are sold in the proshops in 2022-23 and beyond will include the front jersey ad or not.
If they do, then we probably can’t market beer to children.
I’m pretty sure there’s a law about that and it’s also the reason why all my 1:64 scale diecast Rusty Wallace and Dale Earnhardt, Jr. cars from when I was a kid said “Team Rusty” and “Dale Jr.” on them, respectively, instead of Miller Lite and Budweiser.
Columbus Blue Jackets
What we want: Wendy’s
What we’ll get: Nationwide
Coinciding with the uptick in Columbus born and raised players on the Blue Jackets roster, it would be a great idea to add Wendy’s– which was founded in Columbus in 1969– to the team in such a way that perhaps Jack Roslovic and Sean Kuraly star in local commercials to the Blue Jackets viewing area during the 2022-23 season.
I know that’s assuming Roslovic signs an extension, but the pending-restricted free agent at the end of the 2021-22 season helped facilitate the Pierre-Luc Dubois for Patrik Laine trade with the Winnipeg Jets by forcing Winnipeg into trading him to his hometown team.
Unlike several recent stars that left the city via free agency, Roslovic will stick around for the long term.
Especially if there’s some goods in kind involved with a Wendy’s sponsorship. I mean, I would at least.
Dallas Stars
What we want: Whataburger
What we’ll get: AT&T
Though Whataburger would be a welcome party in the burger wars when Columbus and Dallas would “meat” up, there’s no beef to be found in this hypothetical because AT&T has already made that decision for us.
Sometimes you just can’t think too hyperlocal and AT&T fetches a more national audience than a regional chain that primarily serves Texas.
Besides, if you go to Dallas for a Stars game, you can always just get Whataburger then. It’s not like they’re going to send you a meal with a jersey if ads are on the jerseys sold to fans in 2022-23.
Detroit Red Wings
What we want: Little Caesars
What we’ll get: Little Caesars
The last few teams have all involved food and we’re going to be stuck on this theme for at least one more team after this.
Both the Red Wings and Little Caesars are owned by the Ilitch family and if you think adding one more connection between Detroit and pizza is a bad thing then you clearly don’t understand the marketing behind this.
Kids love pizza. Adults love pizza. There’s a lot of good memories involving pizza.
Plus, with General Manager, Steve Yzerman, in charge, the Red Wings are on the rise, which will only further tap into the nostalgia from when Detroit was doing what the Tampa Bay Lightning are currently doing to the rest of the league.
Edmonton Oilers
What we want: Boston Pizza
What we’ll get: Rogers
Edmonton thought they could replicate the success Ken Holland had in Detroit by hiring Holland as their General Manager and when they see that we’ve got a pizza establishment heading for the front of the Red Wings’ jersey, then the Oilers will think it’s also a good idea to snag a slice.
That’s where Boston Pizza comes in.
Whether or not they’ll get Connor McDavid to do an ad read or be left with whatever scraps surround him on the Oilers roster remains to be seen.
In all likelihood, Rogers Communications will probably just get to slap their logo on another element of Edmonton’s brand.
Florida Panthers
What we want: Royal Caribbean International
What we’ll get: Baptist Health or something
The Blockbuster guy (the late Wayne Huizenga) founded the team and almost named them the “Florida Block Busters”, so it’d be neat to incorporate an homage to the days of Blockbuster (rest in peace) with the almost Blockbuster-like colors of Royal Caribbean International on the jersey.
Plus, who among us hasn’t uttered the words “I need a vacation from my vacation” before?
If you’re an out of town fan visiting the Panthers in Florida or watching the Panthers come to your town— there’s a cruise line for you even if you wouldn’t go remotely near a cruise before the ongoing pandemic began.
Los Angeles Kings
What we want: Dollar Shave Club
What we’ll get: Anschutz Entertainment Group
Never doubt for a second that a team owner wouldn’t give up the chance to toot their own horn, which is why it’s quite possible that one of the world’s biggest entertainment entities would slap their own logo on the front of a Kings jersey.
If you’re not able to finagle a way to write things off as a deduction, then Dollar Shave Club presents a unique opportunity despite the fact that shaving isn’t something that’s in Drew Doughty’s vernacular (or any hockey player, for that matter, when the Stanley Cup Playoffs roll around).
Manscaped could also make a run here and in any case, fine.
Minnesota Wild
What we want: Target or General Mills
What we’ll get: Xcel Energy
When you think of Minnesota what’s the first thing you think about?
That’s right, the very place where you could be standing right now reading this while you’re waiting for a cash register to open up or aimlessly perusing the aisles for those impulse purchases you somehow always make at Target.
It fits the Wild color scheme well and if we’re not going to get General Mills involved then at least getting more than the standard 5% discount for having a Target RedCard via goods in kind might be enough to convince Kirill Kaprizov to stay in Minnesota long-term.
Montréal Canadiens
What we want: CCM and/or Molson
What we’ll get: Bell
CCM makes more than just jerseys, but it’s not like adidas would be just fine with a CCM logo appearing on the front of an adidas ADIZERO jersey.
So, we’re left with two obvious choices– Molson or Bell.
If there’s nothing against a Canadian team bearing an alcoholic beverage on the front of their jersey with the potential for that brand to be marketed towards kids, then perhaps Molson– whose family ties own the Habs– might make an appearance near the crest.
That or we’ll just get more airtime for Bell. Either way, Montréal would be attractive enough as a franchise to bring in more than one jersey ad sponsor if the league doesn’t have any specific rules outside of the size of the ad.
Nashville Predators
What we want: Curb Records or CMT
What we’ll get: Fifth Third Bank
The music city could attract a music label if they wanted to, but Fifth Third Bank loves investing in Nashville for some reason– like, a lot, despite being headquartered in Cincinnati, Ohio and primarily serving Ohio, Kentucky, Indiana, Illinois, Michigan, West Virginia, North Carolina, Georgia and Florida more than all of Tennessee.
In any case, good for the Predators. They’ll have some deep pockets to reach into while other teams surely will have to squabble for seven figures related to the going rate for the prime ad space.
Still feels like we’d be missing out on a sweet Curb Records patch close enough to the guitar pick on the right shoulder though.
New Jersey Devils
What we want: Honestly, just Prudential is fine
What we’ll get: Prudential
The Devils are overlooked and let’s admit it, you couldn’t think of something distinctly New Jersey either– besides not being allowed to fill your own gas tank.
Bruce Springsteen is not sponsoring the Devils alone.
Whether it’s settling on an old reliable or simply making use of what’s trustworthy and already available, Prudential and New Jersey just seem like a good fit.
New York Islanders
What we want: Gorton’s
What we’ll get: Not Gorton’s
“We want fishsticks!”
O.K., you got them. Take that, Rangers fans. The Islanders are cool now because they’re steering into the skid.
They just won’t go as far as bringing back the fisherman jersey from the dead, but alas, they’ll show a spark of creativity and even crack a smile on Lou Lamoriello’s face with the real Gorton’s fisherman making an appearance on the jersey.
Obviously this will never happen.
New York Rangers
What we want: Liberty Mutual if they’re bringing back the “Lady Liberty” jerseys as an alternate
What we’ll get: Chase for sure, maybe New York Life too
Liberty Mutual (a Boston company) on the “Lady Liberty” jersey would be a sight to see, but New York will never let it happen.
Instead, Chase, which already has quite a great partnership with the team, Madison Square Garden, Manhattan, etc. will likely just step up and foot the bill for one– if not all– of the jerseys in full.
That’s fine. The Rangers will suffer the same consequences of having a diagonal wordmark on their jersey like Carolina’s road jersey, but at least New York’s pretty much always been this way so they should have some ideas of how to work around that.
Ottawa Senators
What we want: Canada Post
What we’ll get: Bell, Scotiabank or Canadian Tire
Canada’s capital city gets the honor of having Canada Post on their jerseys because it breaks up the trend of having the same three or four companies sponsoring all seven Canadian teams (like how their helmets were for 2020-21).
In reality, we’ll probably get more of the same from the Sens and either Bell, Canadian Tire or Scotiabank will make an appearance on Ottawa’s jersey.
At the very least, Canada’s postal service sponsoring a team is more economically viable than the United States Postal Service sponsoring a team.
Philadelphia Flyers
What we want: Wawa or Audacy
What we’ll get: Comcast or GlaxoSmithKline
Remember how I said you don’t want to go too local for a jersey ad? Well, Wawa on a Flyers jersey is an exception.
That said, it probably wouldn’t have the staying power to work on a road jersey too, so Philadelphia could tap into the artist formerly known as Entercom, since rebanded as Audacy, for more.
Audacy maintained their Philadelphia headquarters and covers a broad range of Internet radio, digital content, regular radio and podcasting platforms, plus their logo is orange which fits the Flyers brand.
It’s either that or Comcast will slap their own logo on the jersey or something.
Pittsburgh Penguins
What we want: Duolingo
What we’ll get: PPG Industries
Duolingo is headquartered in Pittsburgh and as a website and mobile app, every sports league with ads on jerseys needs at least one that makes you scratch your head at first before realizing the connection between the company and the city.
The dating app, Bumble, once was featured on the NBA’s Los Angeles Clippers jerseys prior to the Clippers replacing Bumble with their more jersey ad with the online browser extension coupon company, Honey.
Dating and living expenses in Los Angeles are probably harder than learning a few new languages through Duolingo, so combining Duolingo with the Penguins makes perfect sense since hockey players can come from all over and speak many languages.
Besides, it might give your team an advantage if they can communicate with one another in a setting that is more comfortable for them.
St. Louis Blues
What we want: Busch
What we’ll get: Enterprise
I know we’ve been over the whole “can they market beer to kids with these jerseys” thing, but St. Louis is the city of Anheuser-Busch, so it’s only fitting that the Blues get a jersey ad that 1) is Anheuser-Busch related and 2) works with their color palette.
If Major League Baseball’s St. Louis Cardinals play in Busch Stadium and get Budweiser by default with red as a primary color for the ball club, then the Blues naturally get Busch blue and Busch beer. I don’t make the rules.
Plus Midwesterners really like the stuff.
San Jose Sharks
What we want: Adobe
What we’ll get: SAP or Zoom
Look, we weren’t going to get away with making these in Photoshop and not having to give Adobe something— and with headquarters in San Jose it only made sense.
The Sharks have a deep relationship with SAP, though, so it’s more likely than not that the team will just go further with the brand that also is featured on their helmets at home and holds the current naming rights for SAP Center.
Plus with the uptick in the use of Zoom, San Jose could double-dip and match SAP on the home jersey with SAP stickers on their helmets with Zoom covering the road set (jersey ad and helmet ads).
Seattle Kraken
What we want: Boeing
What we’ll get: Alaska Airlines
The Kraken already have a deal with Alaska Airlines as the official airline of the franchise, but what’s bigger than an airline itself?
That’s right, Boeing, the company that makes a lot of planes and other aerospace stuff, was founded in Seattle and still has a major presence in Washington as the largest private employer in the state.
Want to see your newest expansion team take flight? Just add some Boeing engineering to the jerseys.
You might have thought Microsoft would make sense for a Seattle-based team, but the league’s agreement with Apple probably puts a quick end to that.
Tampa Bay Lightning
What we want: Accusoft
What we’ll get: DEX Imaging
Every sport with ads on jerseys has that one company that nobody’s really sure what they do, but they appreciate that they’re spending their money on their favorite team.
That just might be Accusoft’s relationship with the Lightning come time for ads on jerseys in 2022-23.
The private computer software company is headquartered in Tampa and was founded back in 1991, as Pegasus Imaging– one year prior to the Lightning’s debut season as an NHL team in 1992-93.
Toronto Maple Leafs
What we want: Swiss Chalet, Sun Life Financial
What we’ll get: Scotiabank, Sun Life Financial
Scotiabank already has a stronghold on Toronto both financially and in the sense that the Maple Leafs play inside Scotiabank Arena and proudly display Scotiabank’s logo on their helmets, so it seems inevitable that Scotiabank would also make an appearance on the Leafs jersey.
But Toronto is strong enough to maximize the value of a 3-by-3.5-inch ad and capitalize on the Maple Leaf Sports and Entertainment (MLSE) brand.
MLSE already has an agreement with Sun Life Financial on their NBA team’s jerseys and the Toronto Raptors were able to go on to win their first championship in 2019.
Perhaps the key to ending the Maple Leafs’ Stanley Cup drought lies within attracting Sun Life Financial to an NHL jersey ad.
Vancouver Canucks
What we want: Hootsuite
What we’ll get: Rogers
Remember when you’d see Hootsuite on just about every tweet with a photo? Am I the only one imagining that?
In any case, Hootsuite was founded and is based in Vancouver and still plays a major role in social media management for brands.
Whereas Rogers is accessible to most every day Canadians, Hootsuite would be more of a “corporate” target audience and you need sponsors at all levels to attract a wide base of potential clients, fans, etc.
That said, the Canucks have had a long relationship with Rogers in that they play in Rogers Arena, so it’s probably going to be Rogers.
Vegas Golden Knights
What we want: Zappos.com
What we’ll get: MGM Resorts International or Allegiant Air
Want to have fun with a local Nevada brand? Zappos is the way to go!
Want to be realistic and attract out of town fans to a destination like Las Vegas? MGM Resorts International is your sponsor and with Allegiant Air as an ultra-low cost airline that’ll gladly bring you to Vegas for a Golden Knights game…
Yeah, it’s inevitable that between MGM and Vegas’ current road helmet sponsor (Allegiant) that there’d quickly be no room for a company like Zappos.
Credit One Bank is on the home helmets for the Golden Knights, so don’t be surprised if they’re a wild card for a jersey ad too.
Washington Capitals
What we want: Marriott International
What we’ll get: Capital One, Custom Ink
Sportswriters rejoice! Your Marriott points may soon reward you with a Capitals jersey or something like that.
Headquartered in Bethesda, Maryland, Marriott International would make sense from a local and international brand recognition stance.
But you know what we’re probably going to get instead? Sheer confusion as Capital One places an ad on front of a jersey that already says “Washington Capitals”. The Capital One Washington Capitals– live at Capital One Arena!
Either that or Caps owner, Ted Leonsis, might like to make a connection between making custom jerseys for local adult league co-ed softball teams or something and, well, Custom Ink’s logo appearing on Capitals jerseys.
Winnipeg Jets
What we want: A&W or SkipTheDishes
What we’ll get: Canada Life or Bell
A&W was founded in Winnipeg, while SkipTheDishes is headquartered in Winnipeg.
Since it’s 2021, and not 1956, we’re more than likely to see SkipTheDishes on a Jets jersey, but if their helmet ads from 2020-21 are any indication for 2022-23 and beyond, then Bell is probably going to land a spot near Winnipeg’s crest.
Canada Life is taking over as the new naming rights holder for Canada Life Centre where the Jets play, so there’s always a chance they’ll end up with their logo on the front of the jersey too.
Down the Frozen River 
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