Tag Archives: NASCAR

Another Golden Era of Expansion?

It’s a great time for the National Hockey League (ignoring the ongoing concussion lawsuit, poor officiating and [insert your favorite scandal from this season here]), but for league revenues there’s never been a greater time than now.

The Vegas Golden Knights slashed all preconceptions regarding expansion teams and how they are expected to perform and have shown the strength of professional sports in North America– any city*, including Sin City, can support a professional franchise.

*except for Québec City, apparently

Though it’s not the 1990s, where expansion in the NHL saw seven teams (the San Jose Sharks, Ottawa Senators, Tampa Bay Lightning, Florida Panthers, Mighty Ducks of Anaheim, Nashville Predators and Atlanta Thrashers) enter the league from 1991 to 1999– and two more teams in 2000 (Columbus Blue Jackets and Minnesota Wild)– the league is prime for another era of expansion.

The Golden Knights (2017) are just the first of who knows how many more teams to join the league in the 2010s and 2020s.

Seattle is on the verge of landing a franchise ready to hit the ice in 2020 (with an expansion vote expected to take place this fall) and Houston looks viable, given Houston Rockets (NBA) owner, Tilman Fertitta’s, expressed desire to ascertain a franchise both publicly and in meeting with NHL commissioner, Gary Bettman.

Fun fact, Houston is the largest North American market without an NHL team and looked like they would be part of a looming WHA-NHL merger in the 1970s, but the merger wasn’t finalized until 1979 and– after learning they would not be included in any form of a merger in 1978– the Houston Aeros folded at the conclusion of the WHA’s 1977-78 season.

For some reason there’s a notion in North American sports that 30 is a nice, even, wholesome number for the total number of clubs in a league. Take a look at how big the big leagues were 20-30 years ago and you’ll soon realize that 30 is just a number.

Only two of the four major professional sports leagues in North America have gone beyond 30 teams. The NHL is one of them.


So you want to buy an expansion team…

Well, for starters, you better have at least $650 million (U.S.) lying around, as Oak View Group is all but assured of bringing the league’s 32nd team to Seattle for that price tag. In sports, as in real estate, prices expansion fees only go up over time (so definitely have more than $650 million lying around after Seattle joins the league– assuming Seattle joins the league).

Want to bring back the Québec Nordiques? Good luck.

Québec City would be the league’s second smallest market and selling out 16,000 tickets doesn’t mean as much as it used to with media deals, corporate sponsorships, new markets and division balance (let alone conference balance) all at stake.

Butts in seats only matter for momentum– not ad dollars on TV.

Granted, people in seats laying eyes upon LED signage around the arena, now that’s still an investment and matters to an extent on the local level and/or organization itself for day-to-day operations.

But this league sees the big picture– national level attention, reaching a broader scope, true globalization of their league as the best league– let alone growth of the game.

Boston Bruins owner, Jeremy Jacobs, is also the chairman of the league’s board of governors. He’s also head of the league’s executive committee. Old guard owner jokes aside, Jacobs has the final say on most (if not all) league management decisions, despite the existence of league commissioner, Gary Bettman.

Commissioners in all major North American professional sports work for the owners. Not the other way around.

The commissioner is the collective voice of the board of governors– the face of the league– but ultimately is not the singular directive power.

So at the Bruins season ending press conference, Jacobs was asked about the future of the league regarding the Golden Knights and potential expansion.

Québec just isn’t happening right now.

It’s been said time and time before and it’ll be said time and time again. And it was the main takeaway from Jacobs’s comments regarding further expansion on the near horizon.

Houston was name-dropped. Whether it’s relocation or expansion (and it’s likely another expansion at this point), the league will find its way to Seattle and Houston.

It’s hard to remember the journalistic duty of including the words “proposed”, “expected” or “just about soon to be announced at some point in the near or not so distant future” before mentioning Seattle, let alone Houston, given the known interest.

Maybe the Arizona Coyotes will relocate, you ask?

No. That’s not happening.

If the Coyotes were going to move, they would have moved already. Arizona is committed to Arizona. While the City of Glendale might not see the Coyotes as suitable partners, the Coyotes see Arizona as their true love.

Maybe the Florida Panthers are Québec’s last hope (or Houston’s best opportunity, if expansion fees are an issue) for relocation?

Sure, but as an “in case of an emergency” plan. Remember how the Atlanta Thrashers relocation to Winnipeg played out? If not, keep reading, but also, Florida has an owner that’s committed to Florida.

At least Patrick Roy will be back behind the bench for the Quebec Remparts (QMJHL) next season.

Does market size matter if 16,000 season tickets are sold in a 700,000 population or 2,000,000-plus population?

No, but the media deal that accompanies the market and how many televisions it reaches, that’s where it matters.

Right about here is where things don’t stack up as well for Québec with other prospective expansion candidates, given the surrounding population outside Québec City and the conglomerate of Montreal Canadiens fans that dominate the province.

At one point in time two teams made sense for the province, let alone two teams in one city (Montreal). Nowadays, the Habs have too much of a stronghold– too big of a monopoly of fans. Yes, even among old Nordiques fans and their families who swore they’d never root for their intra-province rivals.

Bettman runs the league like the National Basketball Association, which, considering his background, sounds about right. The NHL’s profits have never been higher and Bettman deserves credit for the business side of the sport.

And the NBA is eyeing expansion of their own, following renovations to KeyArena/Seattle Center, where Oak View Group looks to land an expansion NHL team for the 2020-21 season. In addition to Seattle, the NBA’s apparently eyeing Kansas City, lending some to believe we might be in another golden era of expansion across all major North American professional sports leagues as Major League Baseball commissioner, Rob Manfred, has indicated a desire for MLB to expand to 32 teams (with Montreal and Mexico as possibilities).

As an aside, the author would like to let it be known of his desire for an MLB team in Charlotte, N.C.

31 is the new 30 and 32, 33 and/or 34 is perhaps the near future for at least three out of four of the Big Four leagues (MLB, NBA, NFL and NHL).


So about Seattle… (and other sports economics)

It’s totally happening, it’s just a matter of time. Get ready to cut the check for $650 million, Oak View Group.

And Houston?

Once Seattle goes for $650 million, there’s no reason not to expect the expansion fee to go up once again for a 33rd NHL team. Seattle’s not expected to begin play until the 2020-21 season and even without any of the major renovation work that’s going on in the Emerald City, Houston isn’t fully move-in ready for an NHL franchise.

That’s not to say Toyota Center isn’t a great fit, but rather that both Fertitta and the league aren’t presently talking and expansion to Houston would logically have to follow Seattle working with the current timeline of events (and ignoring what it would all mean for division realignment).

So four or five years from now a $650 million expansion fee could quickly become upwards of $800 million for a brand new team. Perhaps it’d be $1 billion by then.

And if Québec can afford a billion dollar (U.S.) pricetag by that point, then sure, they’ll be a shoo-in for the league’s 34th team. By then we might as well be talking 35th and/or 36th even.

Four divisions of nine teams doesn’t sound terrible if you can find suitable locations (Seattle, Houston, Kansas City, Québec City and Atlanta, for example) to level off the Atlantic, Metropolitan, Central and Pacific Divisions.

This is the economy of sports in the 21st century and Bettman’s dream– so long as the value of the majority of NHL franchises continue to climb and start to rival those of midpack/bottom NFL teams (the New York Rangers are valued at $1.5 billion according to Forbes– barely above the Toronto Maple Leafs $1.4 billion valuation)– and that’s ignoring how weak/strong the Canadian dollar is.

Granted, the average NHL franchise is worth around $594 million.

But as the NFL’s Carolina Panthers (a mid-pack team in terms of franchise value again according to Forbes) just sold for $2.2 billion to David Tepper, one would expect NHL franchise values to climb as the future of American football as we know it remains uncertain and the success of the Golden Knights impacts NHL revenues in the coming seasons.

Again, sports franchises and real estate prices always climb. It’s only a matter of time.


Okay, so just tell me where does that leave Québec exactly?

Recall for a moment, if you will, May 2011 when the Atlanta Thrashers were purchased by True North Sports and Entertainment and the downfall of Atlanta Spirit, LLC. began (or more accurately, continued).

Yes, Winnipeg got an NHL team back, but they had to essentially go through relegation to get back to the top.

The Winnipeg model of “being sent down to the minors”  for almost 20 years witnessed near sellout crowds in the smallest NHL arena currently (15,321 seats) for AHL games.

That’s great, but the Jets weren’t going to be the Jets again if there was a prospective local buyer in Atlanta interested in busting up Atlanta Spirit, LLC. seven years ago.

There wasn’t, so True North Sports and Entertainment’s rainy day fund came in handy when the league needed a venue for a team immediately– regardless of the support and regardless of Québec, Hamilton or Kansas City’s moaning and groaning (from prospective owners and/or fans).

Canadian fans and some American hockey traditionalists like to bring up “the success of the Québec Remparts” in their new arena (Vidéotron Centre, opened in 2015).

Oh you mean the QMJHL team that plays in a 18,259 seat arena and has been having declining attendance since maxing out around 14,000 their first year there (2015-16) and now sits around 9,400 or less (like all other Junior teams). Please go on and tell everyone how QMJHL support alone will persuade NHL eyeballs.

It would certainly help Québec’s cause for bringing back the Nordiques by landing an AHL team on top of their QMJHL club and continuously supporting the organization(s) a la Winnipeg circa 1997-2011.

None of this rules out relocation, but it does make expansion look slightly more attractive, provided someone (Quebecor or another prospective owner) can fork up over half-a-billion U.S. dollars.


Professional sports are a business of entertainment.

Again, professional sports are a business.

Hockey traditionalism would not profit as well as the league has been profitting today.

Plain and simple as that.

This is a league that does not have to contract– thanks to the salary cap, revenue sharing and constant work stoppages to renegotiate the number of dollars the league eats before dividing up for the players.

This is a league that has shown the sport can be played in any environment.

The State of Arizona produced Auston Matthews. The Arizona Coyotes have been in Arizona for a generation AND THEY ARE NOT MOVING. They’re committed to their fans and their hockey community, but they’re up against a local government that’s unwilling to work with them on even the most basic levels– private vs. public funding for a new arena aside.

Tampa Bay, Nashville, Vegas, San Jose, Anaheim and yes, even Florida and Carolina have all been competitive and have diehard fans.

Sure the Panthers and the Hurricanes haven’t gathered casual eyes since 1996 and 2006 respectively, but you can’t blame the Panthers for being the Cleveland Browns of the NHL in a way (in addition to their poor location in Sunrise, Florida– outside of Miami) and Tom Dundon for any Hurricanes wrongdoings yet (though this summer is all about Carolina and how they just might reinvent themselves– and of course, everyone likes to jump to conclusions after a new owner’s first offseason, right?).

Plus, at least the Hurricanes won the Cup in 2006. Your move Panthers.

But this league, like any major professional sports league, sees a game, entertainment and money to be made.

Tradition is just a sweater, a pregame ritual or a superstition. It’s not a revenue stream for reinvention over time.

Take it from NASCAR, where, coupled with changes back-and-forth in the rulebook every other week on top of overprotection of its traditional image (along with dried up ratings) have removed the basement from the very foundation of the sport– and possibly the sanctioning body as the France family mulls a sale of the entity itself.

Like it or not, we are in an era of expansion– not just for the NHL, but potentially for all four major North American professional sports (and MLS, if you really want to extend the product here, as expansion is wicked hot in soccer currently).

Should I mention we’re getting four more ads on the ice next season or have I already given everyone enough heart palpitations?

DTFR Overtime: Fixing the Winter Classic

We’ve all had some time to digest the spectacle that was the 2018 Bridgestone NHL Winter Classic, now let’s reflect on the experience as a whole for a minute and discuss ways to make it more interesting, considering ratings fell for the third year in a row.

This is DTFR Overtime and I’ve been neglecting you all through the holidays.


The Winter Classic is great.

You heard that right. I love an outdoor NHL game. Not for the most commonly stated reason why NBC loves the game. No, I couldn’t care less about how much a player feels like they’re a kid again playing outdoors on their backyard rink, local pond, river or lake.

I love the Winter Classic because it’s different.

Different jerseys, different atmosphere, different venue and usually a different game winner.

The Buffalo Sabres-New York Rangers matchup actually turned out to be a good one. Just when all hope was thought to be lost after trailing 2-0 early, the Sabres showed up on the scoreboard.

In the end, the Rangers won and that was fitting, since they were closer to their home ice than the technically speaking “home” team in this year’s Winter Classic due to a clause in New York’s contract with Madison Square Garden that states the Rangers cannot play a home game outside MSG.

Overtime outdoors with flames in the end seemed like a perfect ending to a largely under-produced, under-promoted, sporting event.

The Winter Classic has always shown potential. Why not tap into it?

Let’s address the obvious elephant in the room from this year’s matchup– the matchup itself. Sure, letting Jack Eichel run around outside is a great idea and all, but against the New York Rangers at Citi Field? None of that makes sense, considering 1) if you’re going to go with the 10th anniversary narrative, at least invite the Pittsburgh Penguins alumni team and Sabres alumni team to skate around the mini rink during intermission or something and 2) it should have been you, New York Islanders.

Not a Sabres-Islanders matchup, but rather a Battle for New York (City). Rangers-Islanders at Citi Field would’ve made a lot more sense, because, you know. The Islanders are the New York Mets of the NHL. Jimmy Fallon loves the Rangers, Jon Stewart loves… well, the Mets. At least the Islanders have that whole color scheme going for them (oh and a new arena coming soon to Belmont Park).

NBC didn’t have a problem calling up archival footage of Sidney Crosby scoring the shootout winning goal from the first Winter Classic at Ralph Wilson Stadium in Orchard Park, NY.

Like Colby Kephart said on the podcast two weeks ago, Crosby’s path to glory at the NHL level started with that game winning shootout goal. He rose to stardom, but didn’t win a Cup immediately. Prior to appearing in the 2008 Stanley Cup Final (and 2009, 2016 and 2017 as well), Crosby’s biggest stage was his Winter Classic moment (again, until he lifted the Cup over his head in 2009, 2016 and 2017).

Eichel could’ve been played up as the American version of Crosby– still one of the greatest players in the league, though sometimes overlooked as if he had to prove himself some more.

Don’t like a Pittsburgh-Buffalo rematch 10 years in the making? That’s fine.

A Rangers-Islanders matchup would’ve made more sense on New Year’s Day if you really want to play the rivalry card. It also would’ve actually meant something in the ultra-competitive Metropolitan Division.

As much as people hate on NBC for taking away divisional or actual rivalry games from local media broadcasting crews, sometimes it must be done. Nationally displaced local fans want to be able to watch their teams with ease– having some of their biggest matchups on national television isn’t a bad thing when it’s done right.

Give us the standings– give us the storylines of recent hatred among the clubs and national audiences might eat it up more than hearing over and over again where somebody is from or how one goaltending coach taught the two goalies at opposite ends of the ice everything they know.

If the league could schedule one or two matchups between rivals within a week or two before they take things outside, imagine what a perfect storm of potential chaos that would be on the ice.

Of course, timing is everything when it comes to touting a rivalry as a premiere event to be seen by all.

Remember how the 2016 Winter Classic was a 5-1 blowout by the Montreal Canadiens on road ice at Gillette Stadium? The Boston Bruins missed the playoffs in 2015 and they went on to miss them again in 2016.

They were in a lull in talent on the ice. Their longest rivalry with Montreal had crescendoed when Bruins exorcised their demons in 2011 en route to the Cup, but not much of the championship roster from 2011 remained in 2016– except for core players in Patrice Bergeron, Brad Marchand, David Krejci, Zdeno Chara and Tuukka Rask.

Then the rivalry went dormant as Boston fell asleep at the wheel in the Second Round of the 2014 Stanley Cup Playoffs when the Canadiens ousted the President’s Trophy winning Bruins in seven games.

And 2017’s Winter Classic matchup of the St. Louis Blues and Chicago Blackhawks at Busch Stadium didn’t go as hoped for a 50-year old rivalry– the Blues defeated the Blackhawks 4-1.

If you’re looking ahead to the 2019 Winter Classic between Boston and Chicago from Notre Dame Stadium, well, you better hope both teams are as lively as they’ve been at times this season on January 1, 2019.

Timing is everything.

If you’re worried about making adidas Winter Classic merchandise and getting it out to the consumers in time for the big game, let alone scheduling the right venue, teams and ticket sales, then why not have all 31 teams prepare something. Let every NHL franchise draw up a set of potential home and road Winter Classic sweaters.

Instead of announcing the following year’s Winter Classic a year and a half ahead of when it’s going to be played, just keep the fans in suspense– let rumors swirl about every team’s potential outdoor look and/or venue for just long enough until the league says “surprise, it’s going to be the Vegas Golden Knights against the Nashville Predators from Nissan Stadium in Nashville, Tennessee”. Trust me, people would want to go see that.

Worried about having jerseys made in time for fans to purchase? Make the Winter Classic announcement in July or August, then make the Winter Classic jerseys go on sale in pro shops in December.

Boost your holiday sales while not having to give in to the demands of consumers who want to get everything done and out of the way in October or November leading up to the December holidays and Happy Honda Days.

I know it’s hard, but actually keep some things secret.

The Winter Classic should be around through 2021 at least (pending NBC broadcasting rights and negotiations regarding an extension or who knows, maybe ESPN will want to cover hockey again in three years?), but we shouldn’t find out– through the league or anonymous sources– that the Blackhawks will be hosting the Penguins in a first ever home-and-home matchup in 2020 whereby Chicago hosts the Winter Classic and Pittsburgh hosts the Stadium Series until, say, before the start of the 2019-20 season.

The 2019 Winter Classic shouldn’t have been unveiled by a report from Barstool Sports in November 2017. Calendar-year-wise that’s a difference of two years.

That’s at least a year and six months of potential suspense that could’ve been building over where the local market cash grab outdoor game would be venturing off to– it’s Chicago again, isn’t it? Dammit.

At the very least, a league that’s pulling in $4.5 billion in revenue that also doesn’t want to share more money with the players (hello forthcoming lockout anytime between 2020 and 2022) should shell out $1 million to get someone like Lady Gaga or yes, even Coldplay (because hockey is played in the cold), or literally anyone other than Goo Goo Dolls, Nate Ruess or someone NBC wants on TV because they’re a winner or runner up from The Voice.

You can either praise Sidney Crosby all day during a game in which Crosby isn’t involved or you can give me a reality TV singing contestant that nobody’s heard of but you can’t have both in one day, NBC! *That sounded better in John Oliver’s voice in my head than it did when I wrote it, but the point still stands.*

Think of it this way, Mr. Bettman.

If you cast aside one or two outdoor games a year– because we all know three or four of them a year is too many– then you should have enough money to attract someone better than this year’s Super Bowl Pepsi Halftime Show performer, Justin Timberlake, and assert your dominance over the NFL in intermission/halftime entertainment at your very own “super bowl” (ahem, the Winter Classic) months before the Stanley Cup Playoffs.

I’ll even take more of whatever this year’s Road to the Winter Classic was actually about (I think it was a Honda ad) if you’d just entertain us all for once during intermission instead of putting us to sleep before the Blackhawks come back out of the locker room for their 82nd outdoor game of the season.

And if it’s supposed to have a winter carnival vibe, maybe don’t bring the same stuff every year to each venue.

Bubble hockey is great and all, but giant inflatable snow globes and inflatable jerseys have gotten old. NASCAR’s Fanatics merchandise tent is more exciting than your free FanFest or whatever.

And please, bring back the Winter Classic Alumni Game. Beg NBCSN to show that instead of whatever Mecum Auto Auction they’re rerunning on New Year’s Eve or whatever.

I just don’t want to go a day without hockey, especially when I’m starting a new calendar year.