The Boston Bruins acquired defenders, Hampus Lindholm and Kodie Curran, from the Anaheim Ducks in exchange for defenders, Urho Vaakanainen, John Moore, a 2022 1st round pick, a 2023 2nd round pick and a 2024 2nd round pick on Saturday afternoon.
The Ducks retained 50% of Lindholm’s salary ($2,602,778) in the transaction.
Lindholm and the B’s are reportedly working on an eight-year extension that could be finalized Sunday, according to TSN and RDS Hockey Insider and The Athletic writer, Pierre LeBrun.
TSN’s Chris Johnston tweeted that the average annual value of Lindholm’s extension may be around $6.500 million late Saturday night.
Prior to the trade, Lindholm’s cap hit with Anaheim was $5,205,556, so the otherwise pending-unrestricted free agent is due for a little bit of a pay raise given his age, status and longevity in the league as a top-four defender.
The 6-foot-4, 216-pound native of Helsingborg, Sweden was originally drafted by Anaheim in the 1st round (6th overall) of the 2012 NHL Entry Draft and has 57-165–222 totals in 582 career NHL games since making his league debut with the Ducks in the 2013-14 season.
Lindholm, 28, has five goals and 17 assists (22 points) in 61 games this season and set a career-high 34 points (seven goals, 27 assists) in 78 games in 2014-15, before recording a career-high 13 goals in 69 games in 2017-18.
He suffered a fractured wrist last season and was limited to 18 games as a result– recording two goals and four assists (six points) in that span.
He also leaves Anaheim with 743 blocked shots– ranking third in franchise history– and was one of three defenders to reach 200 points in Ducks history, alongside Scott Niedermayer and Cam Fowler.
In 55 career Stanley Cup playoff games, Lindholm has 4-17–21 totals, including 10 points (two goals, eight assists) in 16 games in Anaheim’s run to the 2015 Western Conference Final, as well as four points in 17 games in the Ducks’ 2017 Western Conference Final appearance.
He’ll likely land a role alongside Charlie McAvoy on the first defensive pairing and on Boston’s penalty kill as a more traditional shutdown defender to McAvoy’s two-way style.
Lindholm arrives at a time when the Bruins could use a little more insurance on the blue line in the event of injuries down the stretch and in the long run, despite producing solid numbers as one of the league’s more effective defenses and having a more pressing need for a second line center in another transaction.
Curran, 32, had 1-15–16 totals in 37 games for the San Diego Gulls (AHL) this season and is destined to become the oldest defender in Providence upon his arrival to the Bruins organization.
The 6-foot-2, 200-pound native of Calgary, Alberta, joined the Ducks as an undrafted free agent on June 3, 2020, after parts of five college seasons at the University of Calgary from 2010-15, a stint with the Hartford Wolf Pack and Greenville Swamp Rabbits from 2015-16, and four seasons in Europe from 2016-20, before spending parts of the last two seasons in San Diego.
He had 7-27–34 totals in 81 career games for the Wolf Pack and Gulls before the trade.
Curran carries a $1.000 million cap hit and is a pending-unrestricted free agent at season’s end.
The Bruins have about $1.230 million in cap space by the end of the season as a result of the trade and will have about $6.152 million to work with at the trade deadline itself on Monday as General Manager, Don Sweeney, seeks to find a second line center and/or more.
Vaakanainen, 23, has four assists in 15 games this season while with Boston and has been sidelined for at least 17 games due to injury/illness having most recently suffered an upper body injury on Feb. 1st against Seattle and exiting warmup on Feb. 21st prior to a matchup against Colorado.
The 6-foot-2, 200-pound native of Joenssu, Finland has six assissts in 31 career NHL games– all with the Bruins– since he was drafted in the 1st round (18th overall) by Boston in 2017.
In 23 games with the Providence Bruins (AHL), he had 1-7–8 totals this season– bringing his American Hockey League career totals to 11-28–39 in 118 games in Providence.
Vaakanainen has yet to appear in a Stanley Cup playoff game and is a pending-restricted free agent at season’s end with a cap hit of $894, 167.
Moore, 31, meanwhile, appeared in seven games for Boston this season and has been out of the lineup with an upper body injury since Jan. 28th.
The 6-foot-3, 207-pound native of Winnetka, Illinois has 38-80–118 totals in 544 career NHL games with the Columbus Blue Jackets, New York Rangers, Arizona Coyotes, New Jersey Devils and Bruins, including 19 points (six goals, 13 assists) in 97 games over parts of the last four seasons with Boston.
In 11 games with Providence this season, Moore had six points (one goal, five assists) prior to the trade.
He was originally drafted in the 1st round (21st overall) by Columbus at the 2009 NHL Entry Draft and has four assists in 49 career Stanley Cup playoff games.
Moore is signed through the end of the 2022-23 season with a $2.750 million cap hit.
Anaheim will undoubtedly benefit from Vaakanainen’s development– provided he can stay healthy and avoid further career derailment due to traumatic brain injuries– as well as from the acquisition of three draft picks from the Bruins in as many years in the first two rounds (2022 1st round, 2023 2nd round and 2024 2nd round).
Retaining half of Lindholm’s salary is a small price to pay for the Ducks with the added benefit of attaining about $11.631 million in cap space by the end of the season.
As a result, Anaheim will have about $58.154 million in deadline cap space to work with to facilitate trades or broker any potential three-team deals as the Ducks sit on the outside of the cutoff line looking in for the 2022 Stanley Cup Playoffs.
Anaheim’s General Manager, Pat Verbeek, is ready to sell assets and commit to a rebuild with a plethora of picks at his disposal.
With over two months until the 2022 NHL trade deadline on March 21st, there’s plenty of time to start speculating about what kind of moves— if any— would make the most sense for the Boston Bruins in their 2021-22 endeavor.
Though it wasn’t easy at the start of his tenure as General Manager, Don Sweeney, has significantly improved his trading prowess as the deadline approaches from season to season in Boston.
That said, not every trade has yielded a gold mine for the Bruins and they’ve yet to win the Stanley Cup since 2011, despite making it all the way to Game 7 of the 2019 Stanley Cup Final on home ice and winning the Presidents’ Trophy the following season (2019-20).
For the record, a lot has changed in both the league itself, as well as the team’s development since the days of acquiring guys like John-Michael Liles and Lee Stempniak on Feb. 29, 2016, instead of swinging for the fences and landing, uh, guys like Pat Maroon, Kris Russell or Mikkel Boedker at the 2016 trade deadline.
In retrospect, maybe there really wasn’t that much of a market that season.
Sure, Eric Staal was traded to the New York Rangers the day before the 2016 trade deadline on Feb. 28th, but he only managed to amass six points in 20 games with the Rangers down the stretch.
Staal then joined the Minnesota Wild in free agency on July 1, 2016, and had four seasons of a career resurgence before he was traded to the Buffalo Sabres prior to the 2020-21 season— whereby he was later flipped to the Montréal Canadiens— only to end up losing in the 2021 Stanley Cup Final to the Tampa Bay Lightning in five games.
These days he has been invited to Team Canada’s training camp for the 2022 Winter Games as he’s currently an unrestricted free agent.
More and more recently, the bigger trades happen in the last couple of weeks leading up to the deadline itself, so let’s widen the scope a bit for 2016, just for a second.
The Florida Panthers added Jakub Kindl from the Detroit Red Wings, Jiri Hudler from the Calgary Flames and Teddy Purcell from the Edmonton Oilers on Feb. 27th that year.
Kindl spent parts of two seasons in Florida before leaving for Europe after the 2016-17 season, Hudler joined the Dallas Stars for 2016-17, and promptly retired thereafter, while Purcell joined the Los Angeles Kings in 2016-17, before joining the Bruins on a PTO at training camp in 2017, prior to being released then spent the 2017-18 season in the Kontinental Hockey League (KHL) and retired thereafter.
One other team tried going for it in the rental market, as Chicago acquired Tomáš Fleischmann and Dale Weise from the Montréal Canadiens for Phillip Danault and a 2018 2nd round pick (38th overall, Alexander Romanov), added Christian Ehrhoff from Los Angeles for Rob Scuderi and dealt Marko Dano, a 2016 1st round pick (later flipped to the Philadelphia Flyers, 22nd overall—selected German Rubtsov) and a conditional 2018 3rd round pick (the condition was not met) to the Winnipeg Jets for Jay Harrison, Andrew Ladd and Matt Fraser.
Fleischmann retired after that season, Weise left for the Philadelphia Flyers in free agency that summer, Ehrhoff went back to Europe, Harrison never suited up for Chicago, Ladd had 12 points in 19 games— then joined the New York Islanders in free agency— and Fraser also never suited up in a Chicago uniform.
So, the rental market didn’t really pan out that year.
The San Jose Sharks added James Reimer and Jeremy Morin from the Toronto Maple Leafs in exchange for Ben Smith, Alex Stalock and a 2018 3rd round pick (83rd overall, Riley Stotts) the same day the Panthers made all of their moves.
Reimer went on to serve as a decent backup to Martin Jones in San Jose’s 2016 Stanley Cup Final appearance before ultimately losing in six games to the Pittsburgh Penguins.
The Sharks also bolstered their blue line five days prior in a separate trade with Toronto on the 22nd, in which San Jose acquired Roman Polák and Nick Spaling from the Maple Leafs for Raffi Torres, a 2017 2nd round pick (later flipped to the Anaheim Ducks, 50th overall— Maxime Comtois) and a 2018 2nd round pick (52nd overall, Sean Durzi), but again, neither of those deals were earth-shattering.
Polák was in search of a Cup ring late in his career (despite playing four more seasons afterward) and had three assists in 24 games with San Jose in the regular season before failing to put up a point in 24 Stanley Cup Playoff games as a Shark prior to rejoining Toronto via free agency that summer.
Spaling at least had 2-4—6 totals in 24 games down the stretch with the Sharks and even recorded an assist in 24 playoff games before— like the rest of the team— losing to the Penguins in the Final and leaving the NHL for the Swiss League that summer.
In terms of immediate impact, the Sharks got their money’s worth (kind of), but for a trio of rental players.
San Jose’s deals might have been the biggest trades not involving the Bruins in the buildup to one of Sweeney’s most often criticized trade deadlines because first impressions mean a lot to some in the Boston fanbase.
What was made available, however, didn’t amount to much.
Although, there is enough credibility to the thought that the Bruins should’ve sold high on Loui Eriksson at the time when they could’ve shipped him out of the Hub at a premium before missing the playoffs for a second-straight year.
Instead, Eriksson went on to amass 63 points (30 goals, 33 assists) in all 82 games with Boston in his first healthy season in the three years he had been there after the Tyler Seguin trade (which happened under previous General Manager, Peter Chiarelli, while Sweeney worked in a player development role)— and signed on the dotted line with the Vancouver Canucks on July 1, 2016, leaving Boston with nothing in his wake.
This, after the Bruins (42-31-9, 93 points, 4th in the Atlantic Division) missed the 2016 Stanley Cup Playoffs by virtue of a tiebreaker with the Red Wings (41-30-11, 93 points, 3rd in the Atlantic) who had 39 regulation plus overtime wins (ROW) to Boston’s 38.
Two teams from the Metropolitan Division— the Islanders and the Flyers— clinched the Eastern Conference wild card playoff berths with 100 and 96 points, respectively, in the standings.
As for the biggest deal leading up to the 2016 trade deadline, you’d probably have to move the goalposts a little bit on the “within two weeks before the deadline itself” rule to find the best deal.
But the Ottawa Senators were the beneficiary of a revival on Feb. 9, 2016, when they traded Colin Greening, Milan Michalek, Jared Cowen, Tobias Lindberg and a 2017 2nd round pick (59th overall, Eemeli Räsänen) to Toronto for Dion Phaneuf (captain of the Maple Leafs at the time), Matt Frattin, Ryan Rupert, Casey Bailey and Cody Donaghey.
Phaneuf had a late career renaissance with the Sens and proved to be pivotal in their run to the 2017 Eastern Conference Final the following year— only to lose on the road in a Game 7 against the Penguins, 3-2, in double overtime.
Pittsburgh, by the way, went on to repeat as Stanley Cup champions that June.
Frattin never suited up for the Senators and left for the KHL after spending a year with the Stockton Heat (AHL) in 2016-17.
Rupert was mired in the minors until going to Europe in 2018-19, while Bailey played in seven games for Ottawa in 2016-17, then spent time split between the American Hockey League and Europe since then (currently in the DEL).
Donaghey, on the other hand, played in one AHL game in 2017-18, before spending the majority of his time in the ECHL prior to leaving for Europe last season (currently in the ELH).
But Phaneuf brought his $7.000 million cap hit to the Sens and actually saved the team money since they shipped out Greening ($2.650 million), Michalek ($4.000 million) and Cowen ($3.100 million) as part of the package— adding about $2.750 million towards the cap for Toronto in the deal.
Of course, the Leafs went on to win the 2016 Draft Lottery and selected Auston Matthews 1st overall that June, so it wasn’t all that bad.
In 51 games with the Maple Leafs prior to the trade in the 2015-16 season, Phaneuf had 3-21—24 totals. In 20 games with Ottawa, he had 1-7—8 totals.
The following year, he had 9-21—30 totals in 81 games and put up five points (one goal, four assists) from the blue line in 19 playoff games in 2017.
He then had 3-13—16 totals in 53 games with Ottawa in 2017-18, before he was traded to the Los Angeles Kings in another deal that— you guessed it, saved the Senators some money (only about $1.100 million this time around).
Phaneuf had 10 points (three goals, seven assists) in 26 games with Los Angeles and recorded an assist in the 2018 Stanley Cup Playoffs as the Kings were swept by the Vegas Golden Knights in the 2018 First Round.
Then in 2018-19, he amassed 1-5—6 totals in 67 games and had the last two years of his contract bought out by Los Angeles on June 15, 2019.
He didn’t officially retire until Nov. 16, 2021, and spent parts of two seasons following Brendan Shanahan around in his role as president and alternate governor of the Leafs.
Though he wasn’t scoring 40, 50 or even 60 points as a defender like he did in his prime with the Calgary Flames, Phaneuf was still the rugged and durable veteran blue liner that he was in his short tenure from before the 2016 deadline until about his final season and injury was really the only thing that did him in at the end due to his physical style.
He had value and the Leafs just gave him up to their intra-provincial rivals about three years before Toronto repeated themselves in giving Ottawa a better defender (Nikita Zaitsev) for a younger defender (Cody Ceci) that just didn’t really pan out as part of a larger package in a trade on July 1, 2019.
Anyway, that last part was really just for those of you that made it this far and care about things outside of just the Bruins organization.
We’ll move on to analyzing Sweeney’s deadline deals since 2016, in the next chapter.
Missed the postseason for the first time since 2020
Additions: F Cam Atkinson (acquired from CBJ), F Derick Brassard, F Ryan Fitzgerald, F Gerry Mayhew, F Nate Thompson, D Adam Clendening, D Ryan Ellis (acquired from NSH), D Rasmus Ristolainen (acquired from BUF), D Nick Seeler, D Keith Yandle, D Cooper Zech, G Martin Jones
Subtractions: F David Kase (ELH), F Pascal Laberge (signed with Maine Mariners, ECHL), F Nolan Patrick (traded to NSH, flipped to VGK), F Carsen Twarynski (expansion, SEA), F Jakub Voracek (traded to CBJ), D Chris Bigras (signed with Wilkes-Barre/Scranton Penguins, AHL), D Shayne Gostisbehere (traded to ARI), D Robert Hagg (traded to BUF), D Philippe Myers (traded to NSH), D Matt Niskanen (retired prior to 2020-21, contract officially expired), D Derrick Pouliot (signed with Henderson Silver Knights, AHL), G Brian Elliott (signed with TBL), G Alex Lyon (signed with CAR)
Still Unsigned: F Andy Andreoff, D Nate Prosser, D Tyler Wotherspoon
Re-signed: F Connor Bunnaman, F German Rubstov, F Linus Sandin, D Samuel Morin, D Travis Sanheim, G Carter Hart, G Felix Sandström
Offseason Analysis: Not satisfied with their disappointing 2020-21 performance, Flyers General Manager, Chuck Fletcher, knew something would have to change.
Jakub Voracek broke into the NHL with the Columbus Blue Jackets in the 2008-09 season after the Blue Jackets drafted him in the 1st round (7th overall) of the 2007 NHL Draft and spent three seasons in Columbus before being packaged with a 2011 1st round pick and a 2011 3rd round pick in a trade with Philadelphia for Jeff Carter on June 23, 2011.
In 968 career NHL games, Voracek has 214-520–734 totals, including 601 points (176 goals and 425 assists) in 727 games with the Flyers from 2011-21.
That 2011 1st round pick became Sean Couturier and the 3rd round pick was used to select Nick Cousins as Philadelphia was one-year removed from making the 2010 Stanley Cup Final.
Adding Voracek was to provide a spark for a player in need of a change of scenery and provide Philly’s top-six forward group with a better fit.
After serving primarily as a playmaker for a decade of waffling in and out of the playoffs, the Flyers dealt Voracek back to Columbus for Cam Atkinson, who proudly wore his wife’s Gritty t-shirt in his introductory Zoom with media members after the trade on July 24th.
Atkinson joins Philadelphia after amassing 213-189–402 totals in 627 games with the Blue Jackets since the 2011-12 season after Columbus drafted him in the 6th round (157th overall) of the 2008 NHL Draft.
But that’s not the only trade that Fletcher made to supplment his new-age core as Couturier, Travis Konecny, Claude Giroux, Joel Farabee, Kevin Hayes, Ivan Provorov and their teammates seek the franchise’s first Stanley Cup championship since 1975.
Fletcher kicked the summer off by trading Philippe Myers and Nolan Patrick to the Nashville Predators for defender, Ryan Ellis, on July 17th.
Nashville flipped Patrick after the deal in a separate trade with the Vegas Golden Knights, while Philadelphia added Ellis to bolster their top-four defenders.
For the first time in his career this October, Ellis will don a uniform that isn’t Predators marigold, but rather Flyers orange.
After being drafted in the 1st round (11th overall) in 2009, by Nashville, Ellis emerged in the 2011-12 season, putting up 3-8–11 totals in 32 games as he broke into the league. Since then, he’s produced 270 points (75 goals, 195 assists) in 562 games from parts of the 2011-12 season through 2020-21.
Due to an upper body injury, Ellis was limited to 35 games last season and only had 18 points (five goals, 13 assists) from the blue line, but his ability to move the puck out of his own zone and start a rush is important as the Flyers try to balance out Provorov’s prowess with someone that can keep up on his pairing.
Five days after acquiring Ellis, Fletcher dumped Shayne Gostisbehere’s $4.500 million cap hit in the Arizona desert with a 2022 2nd round pick and a 2022 7th round pick also going to the Coyotes for future considerations to make room for Ellis’ $6.250 million cap hit through the 2026-27 season.
Then Fletcher did something unprompted and– depending if you’re a Flyers fan or not– unhinged as he made a deal with the Buffalo Sabres, though not for Jack Eichel as Philly fans can only dream of to compete with Couturier for the first line center job, while Hayes would likely be demoted to the third line.
Rather, the Flyers traded Robert Hagg’s $1.600 million cap hit, a 2021 1st round pick (14th overall, Isak Rosén) and a 2023 2nd round pick to the Sabres for Rasmus Ristolainen and his $5.400 million cap hit on July 23rd.
Hagg managed 2-3–5 totals and was a minus-3 in 34 games last season with Philadelphia, while Ristolainen had 4-14–18 totals in 49 games and, uh, was a minus-18 to match Buffalo’s 18-game losing streak at one point last season.
Some would argue the points are an upgrade, but at what cost when it seems to be live by the sword, die by the sword.
Then Fletcher acquired Atkinson and free agency began on July 28th.
Seeking veteran experience to aid the younger players in making a long run, Fletcher signed Keith Yandle, Derick Brassard and took a chance on Martin Jones, while also brining back Nate Thompson for another stint with the Flyers in the bottom-six.
Yandle was bought out by the Florida Panthers and can command a power-play unit while not having missed a game since the 2008-09 season.
He had 3-24–27 totals with the Panthers after Joel Quenneville utilized him as an afterthought and nearly scratched the 35-year-old defender.
Brassard earned a one-year, $825,000 contract late in the summer on Aug. 25th as a low-risk, high-reward move as a recent league-journeyman that had 20 points (eight goals, 12 assists) in 53 games with Arizona last season after a career-resurgence with the New York Islanders (32 points in 66 games) in 2019-20.
At the very least, he’ll give Philadelphia depth down the middle in the top-nine.
Jones, meanwhile, was bought out by the San Jose Sharks and is looking to salvage whatever’s left of his career as the presumptive backup to Carter Hart on a one-year, $2.000 million contract.
The 31-year-old Canadian goaltender went 15-13-4 in 34 games last season and had a 3.28 goals-against average, as well as an .896 save percentage and one shutout in that span.
Meanwhile, Brian Elliott departed for the Tampa Bay Lightning– replacing Curtis McElhinney as the Bolts’ backup.
McElhinney went 4-6-2 in 12 games last season for Tampa and had a 3.09 goals-against average as well as an .875 save percentage and one shutout.
Elliott had a 15-9-2 record in 30 games last season and sustained a 3.06 goals-against average, an .889 save percentage and two shutouts in that span with the Flyers.
Hart, meanwhile, had a disastrous run.
In 27 games played, the 23-year-old netminder went 9-11-5, had one shutout and amassed a 3.67 goals-against average, as well as an .877 save percentage– one season removed from going 24-13-3 in 43 games with a 2.42 goals-against average, a .914 save percentage and one shutout in 2019-20.
He earned a three-year extension worth $3.979 per season as a bridge contract with a lot to prove to get back to his once promising form.
Finally, Fletcher locked down Couturier and Farabee with long-term extensions that won’t begin until the 2022-23 season.
Couturier’s earned an eight-year deal worth $7.750 million per season, while Farabee’s nailed a six-year contract with a $5.000 million cap hit– presenting the Flyers with their greatest challenge yet– being tight against the cap and having high expectations.
Offseason Grade:B
It kind of feels like a “make or break” year for Philadelphia, even though there’s no way of really knowing what’s in store for the Flyers.
Fletcher made some admirable moves signing veterans that Philly could use in top-nine or specialty roles, but it’s also a risk to take on Jones while Hart is already on shaky ground heading into the 2021-22 season.
If the ghost of the revolving door of goaltenders in a Flyers uniform is to be kept out of Wells Fargo Center, then Philadelphia’s going to need to hope their goaltending coach is ready with a plan that’s different from whatever happened last season.
Flyers head coach, Alain Vigneault, can bring immediate success to an organization and make them hard to play against, but he tends to carry a time limit in the modern NHL as the game continues to evolve.
With about $381,500 left in cap space entering this season, Philadelphia had to move out at least one big contract in favor of something smaller– though they’ve taken on Ellis with term and Giroux is due for an extension unless he decides to walk in unrestricted free agency next summer.
The Flyers may have almost $15.6 million to spend next offseason, but they need to show forward progress, if not win now.
Missed the postseason for the first time since 2020
Additions: F Tyler Johnson (acquired from TBL), F Jujhar Khaira, D Caleb Jones (acquired from EDM), D Seth Jones (acquired from CBJ), D Jake McCabe, G Marc-Andre Fleury (acquired from VGK)
Subtractions: F Josh Dickinson (signed with Toledo Walleye, ECHL), F Mikael Hakkarainen (traded to VGK), F Vinnie Hinostroza (signed with BUF), F David Kampf (signed with TOR), F John Quenneville (expansion, SEA), F Tim Soderlund (traded to EDM), F Pius Suter (signed with DET), D Adam Boqvist (traded to CBJ), D Duncan Keith (traded to EDM), D Anton Lindholm (KHL), D Brent Seabrook (contract traded to TBL), D Nikita Zadorov (traded to CGY), G Matt Tomkins (SHL)
Still Unsigned: F Brandon Pirri, F Zack Smith
Re-signed: F Mackenzie Entwistle, F Adam Gaudette, F Brandon Hagel, F Mike Hardman, F Alex Nylander
There’s been a few changes to the roster as Chicago moves on from their near-dynasty (remember, the definition of a dynasty is three championships in a four-year span– Chicago won three Stanley Cups in five years, 2010, 2013 and 2015).
Duncan Keith and Brent Seabrook (his contract, anyway) both departed the organization this offseason– first with Keith and Tim Soderlund having been traded to the Edmonton Oilers for defender, Caleb Jones, and a conditional 2022 3rd round pick on July 12th, then Seabrook later that month.
If the Oilers make the 2022 Stanley Cup Final and Keith is in the top-four in postseason time on ice on the roster during the first three rounds, then Edmonton will give Chicago a 2022 2nd round pick instead of a 2022 3rd round pick.
Keith broke into the NHL with Chicago in the 2005-06 season and amassed 105-520–625 totals in 1,192 games since then. Now at 38-years-old, he’s about to embark on a new season with a new team– one that’s closer to home, as he’s desired to be nearer to family after spending most of the last 12 months isolated in accordance with NHL COVID-19 protocols– with two years remaining on his contract.
Caleb Jones, meanwhile, joins Chicago as the younger brother of Seth Jones, who was acquired ahead of the 2021 NHL Draft in a trade with the Columbus Blue Jackets on July 23.
Seth was acquired with a 2021 1st round pick (originally belonging to the Tampa Bay Lightning– 32nd overall, Nolan Allan) and a 2022 6th round pick in exchange for young defender, Adam Boqvist, a 2021 1st round pick (12th overall, Cole Sillinger) and a 2021 2nd round pick (later traded by Columbus to the Carolina Hurricanes– 44th overall, Aleksi Heimosalmi).
The older Jones signed an eight-year extension through the 2029-30 season worth $9.500 million per season, despite his decline since setting career-highs in goals (16), assists (41) and points (57) in 78 games with Columbus in 2017-18.
Since then, Seth’s production dropped to 46 points (nine goals, 37 assists) in 75 games in 2018-19, then 30 points (six goals, 24 assists) in an injury filled 56-game 2019-20 season and 5-23–28 totals in 56 games last season.
Caleb, meanwhile, had four assists in 33 games with Edmonton last season and is signed through 2022-23.
On July 27th, Chicago acquired goaltender, Marc-Andre Fleury, from the Vegas Golden Knights for forward, Mikael Hakkarainen.
At 36-years-old and not wanting to be traded from the Golden Knights, Fleury contemplated retiring, despite having one season left on his current contract with a $7.000 million cap hit.
After consulting with Chicago about the organization’s future plans and city life, Fleury is “refreshed and ready” to lead from the crease and mentor Kevin Lankinen, while Lankinen, Colin Delia and Malcolm Subban compete for the backup job.
Last season, Fleury went 26-10-0 in 36 games– recording a 1.98 goals-against average, a .928 save percentage and six shutouts in that span, en route to winning his first Vezina Trophy in his 17-year NHL career.
Since breaking into the league in the 2003-04 season with the Pittsburgh Penguins after he was the 1st overall pick for Pittsburgh in the 2003 NHL Draft, he’s amassed a 492-276-2-80 record in 883 career NHL games for the Penguins and Golden Knights.
Though he won the Vezina last season and posted a 2.04 goals-against average in 16 playoff games in 2021, Fleury had a goals-against average of 2.50 or more in three out of the four prior seasons, so it’d be wise to balance his workload with whoever wins the backup job.
As Chicago is hungry for one last run at the Cup with Patrick Kane and Jonathan Toews in a Chicago uniform, you can’t risk running Fleury into the ground– especially if this is his last season.
Chicago also added Tyler Johnson and a 2023 2nd round pick in a separate trade with the Tampa Bay Lightning on July 27th in exchange for the Seabrook’s contract.
Seabrook’s career-ending hip injury will help Tampa utilize cap relief via the same long-term injured reserve clause in the collective bargaining agreement that drove some fans around the NHL nuts while the Lightning stockpiled their weapons for their back-to-back Cup championship run.
Meanwhile, Johnson carries a $5.000 million cap hit through 2023-24, and his 8-14–22 totals in 55 games as a 31-year-old last season into Chicago’s middle-six meat of the lineup.
A day later, Chicago traded the rights to Nikita Zadorov to the Calgary Flames for a 2022 3rd round pick after Zadorov spent one season in Chicago and had 1-7–8 totals in 55 games after reaching double-digit points in four out of five prior seasons with the Colorado Avalanche.
Zadorov was rewarded with a one-year deal in Calgary worth $3.750 million, which was $3.750 million more than Chicago wanted to spend on a primarily physical game– and physical game only– defender.
Meanwhile, Chicago’s forward, Andrew Shaw, is heading to the long-term injured reserve for salary cap relief of about $3.900 million in the final year of his contract– forced into retirement due to multiple concussions sustained over his 10-year career.
Offseason Grade:C
Johnson and Fleury bring name brand recognition to a lineup that’s remained mostly unchanged from last season to this season– even with the addition of Seth Jones to the defense in light of Keith’s planned departure.
Pius Suter put up 14-13–27 totals in 55 games in an impressive NHL debut for a 25-year-old last season and Chicago chose not to tender him a qualifying offer– allowing Suter to walk and sign with the Detroit Red Wings for a little more than half of what Chicago is paying Johnson for about the same results.
Chicago took a risk this offseason as they’re desperate for Toews and Kane to remain in good faith with the organization– with Toews returning to the lineup after missing all of the 2020-21 season due to a bout with a chronic illness– as both players could leave the organization for greener pastures after the 2022-23 season when their matching eight-year contracts with $10.500 million cap hits expire.
The fact of the matter is that Chicago took their foot off the gas after winning it all for the third time in five years in 2015.
There’s no clear “goaltender of the future” and the prospect pool is being restocked after years of sustained success depleted it.
After the Nashville Predators swept Chicago in the 2017 First Round, Bowman could’ve made sweeping moves to keep Chicago competitive– a la the Pittsburgh Penguins for the greater part of the last 15 years– but he didn’t having over-relied on what was familiar, like most NHL GMs.
Then again, inaction when the situation necessitates action seems like it’s on brand for Bowman and the organization.
Additions: F John Hayden, F Vinnie Hinostroza, D Will Butcher (acquired from NJD), D Robert Hagg (acquired from PHI), D Ethan Prow, G Craig Anderson, G Aaron Dell, G Devon Levi (acquired from FLA)
Subtractions: F Jean-Sébastien Dea (signed with MTL), F Steven Fogarty (signed with BOS), F Sam Reinhart (traded to FLA), F C.J. Smith (signed with CAR), D Will Borgen (expansion, SEA), D Matt Irwin (signed with WSH), D Jake McCabe (signed with CHI), D Casey Nelson (retired), D Rasmus Ristolainen (traded to PHI), G Michael Houser (signed with Rochester, AHL), G Carter Hutton (signed with ARI), G Stefanos Lekkas (signed with Fort Wayne, ECHL), G Linus Ullmark (signed with BOS)
Still Unsigned: F Dawson Dipietro, F Casey Mittelstadt (RFA), F Tobias Rieder, F Riley Sheahan, D Rasmus Dahlin (RFA), D Henri Jokiharju (RFA)
Re-signed: F Rasmus Asplund, D Brandon Davidson, D Casey Fitzgerald
Offseason Analysis: Apparently the Buffalo Sabres have never heard the phrase “don’t count your chickens before they hatch” except in this case it’s not even about making the playoffs– it has everything to do with the makeup of their roster this offseason.
For starters, the 1st overall pick in the 2021 NHL Draft, Owen Power, is sticking around at the University of Michigan for another season, which is honestly for the better. He can develop as a defender at his own pace and avoid wracking up an insurmountable minus-rating.
When it seemed like Sabres General Manager, Kevyn Adams, could count on somebody, anybody, wanting to stay in Buffalo, well…
Turns out after an 18-game losing streak last season, a lot of players don’t want to be back.
After a disastrous 2020-21 season that featured six goaltenders making at least one appearance in a Sabres uniform, including Linus Ullmark, Michael Houser, Carter Hutton, Dustin Tokarski, Jonas Johansson and Ukko-Pekka Luukkonen, Adams was left with some difficult decisions to make as only one goaltender recorded a goals-against average below a 3.00.
Ullmark had the only winning record for the Sabres last season– amassing a 9-6-3 record in 20 games, while posting a 2.63 goals-against average and a .917 save percentage in that span.
He was interested in signing an extension during the season, despite Buffalo’s defensive struggles and offensive inefficiency, but the Sabres wouldn’t budge and opted to kick the can down the road for a renewal in the offseason.
Adams didn’t want contract negotiations to distract his only productive goaltender, it seemed.
That didn’t sit well with Ullmark, though, as the Boston Bruins courted him away on a four-year contract worth $20 million shortly after Hutton departed Buffalo for the Arizona Coyotes on a one-year, $750,000 deal earlier in the day when free agency opened on July 28th.
Going into free agency, the Sabres could afford to lose Hutton as he struggled through 13 games in 2020-21, with a 3.47 goals-against average, an .886 save percentage and a 1-10-1 record in that span.
Hutton never really made the jump from being a backup with the St. Louis Blues to being a legitimate starting goaltender for Buffalo, but with Luukkonen as the “goaltender of the future” for the franchise, Adams probably thought he could lose Hutton and keep Ullmark around for the transition of power in the crease– until they couldn’t.
With Hutton and Ullmark now out of the picture, Adams passed on re-signing Houser, who made his NHL debut and played similar to Hutton in that he had a 3.46 goals-against average and a .901 save percentage– though Houser had a better record (2-2-0) in four games played.
Houser will still be in upstate New York for the 2021-22 season, though, as he signed an AHL contract with the Rochester Americans.
Johansson was dealt to the Colorado Avalanche ahead of the trade deadline and Tokarski couldn’t hold things down in the NHL, but still has a year left on his contract with the Sabres.
The Seattle Kraken landed Philipp Grubauer. The Avalanche traded for Darcy Kuemper. Toronto and Carolina swapped goaltenders even though it wasn’t a trade– it was just a product of free agency!
But don’t worry, the Sabres didn’t forget to sign a goalie in the offseason– they actually remembered to sign two goaltenders.
Both received one-year deals worth $750,000 and one of them put off retirement to play for Buffalo.
That’s right, Craig Anderson and Aaron Dell are the new guys in the crease for the Sabres for 2021-22.
At 40-years-old, Anderson isn’t as limber as he used to be, but he managed to put up a 2-1-0 record in four games played with the Washington Capitals last season. He also had a 2.13 goals-against average and a .915 save percentage in that span.
Meanwhile, 32-year-old Dell had a rough time rotating as the third-string goaltender with the New Jersey Devils last season– amassing a 1-5-0 record in seven games and a 4.14 goals-against average, as well as an .857 save percentage.
Given the league’s COVID-19 protocols and taxi squad rules for last season, both goalies were a safety net option in the event of an injury or COVID-19 outbreak.
The two goaltenders played a combined 11 games last season in a 56-game schedule and that’s the only big story out of the Sabres this offseason.
Yep. Nothing else going on between the end of 2020-21 and the start of 2021-22.
Surely Jack Eichel is happy with– wait, what?
That’s right, Buffalo still has to work on trading Eichel– their once cornerstone player turned injured and fed up modern-day Matt Duchene at the end of his tenure with Colorado saga (part 2, kind of).
Plus, Adams shipped out Sam Reinhart to the Florida Panthers and Rasmus Ristolainen to the Philadelphia Flyers via trades this offseason.
Reinhart became a casualty of a rebuilding team still going through another rebuild, but at least the Panthers gave Buffalo a 2022 1st round pick and goaltending prospect, Devon Levi, in return.
Ristolainen had been wanting out of Buffalo for at least a year or two now and finally got his wish, while helping the Sabres rob the Flyers of a 2021 1st round pick (Isak Rosén), a 2023 2nd round pick and defender, Robert Hagg.
Draft day trades and free agent defenders went for a premium this year.
The Sabres also added Will Butcher and a 2022 5th round pick in a salary cap dump move from the Devils in exchange for future considerations while New Jersey went on to sign Dougie Hamilton to a long-term deal in free agency.
Butcher should be an upgrade on the blue line (think Colin Miller, but better), though there’s not much else around him– especially with Rasmus Dahlin still waiting on a new contract.
Offseason Grade:D
The Sabres should receive an “F” for not having cashed in on Eichel yet, but the return on Reinhart and Ristolainen in separate trades is promising.
At the very least, Adams knows he can command a high-value yield for young players that have shown NHL-caliber talent (at the very least) and are in demand– albeit Ristolainen in Philadelphia is a reclamation project, but we’ll save that for the Flyers preview.
Since Eichel is a star player, Buffalo automatically loses out on an inevitable trade, but anything less than what they got for Reinhart or Ristolainen is worthy of firing Adams this early in his tenure as GM.
Nothing– absolutely nothing– went well for the Sabres last season. An 18-game losing streak will do that to you.
The good news is that it appears they’ve reached rock bottom. The bad news is that they could still be at rock bottom this season.
Buffalo can only go up, but it’s a question of when.
Apparently the National Hockey League’s Board of Governors were up to something this month as it was reported by Sportico on Tuesday that the Board unanimously approved ads on the front of NHL jerseys beginning with the 2022-23 season.
The ads will be no bigger than a 3-inch-by-3.5-inch rectangle, which is slightly larger than the ads featured on the front of National Basketball Association (NBA) jerseys.
It was only a matter of time before the NHL followed the NBA in generating additional revenue by doing what professional hockey leagues outside of North America have been doing for many years, as well as what’s been done for at least a few seasons now in the American Hockey League (AHL) and ECHL minor league levels on this side of the pond.
As always, hockey Twitter is taking the news well.
Let’s embrace the chaos for a moment and pick some sponsors for all 32 NHL teams that would make so much sense they’ll obviously be overlooked for, well, actual revenue generating streams instead.
Anaheim Ducks
What we want: Disney+ or TCL
What we’ll get: Honda
The Ducks play at Honda Center and, yeah, there’s really nothing besides Disney swooping in and sponsoring the team that they used to own as a means of cross promoting both the Ducks and The Mighty Ducks: Game Changers on Disney+, so we’re stuck with a Honda logo at center ice and on the front of Anaheim’s jerseys.
In any case, Honda’s red logo works pretty well with the Orange County orange featured as an accent color on Anaheim’s home and road jerseys.
NHL teams have a tendency to go back to the well with their partners– think of how many teams have either the same helmet sponsor as another team or just slapped on the same brand as their venue’s naming rights deal– but if we want to expand the playground a little bit perhaps TCL could be of interest for the Ducks.
Come to think of it, that’s probably a better option.
*Opens up Photoshop*
Arizona Coyotes
What we want: P.F. Chang’s or Cold Stone Creamery
What we’ll get: Fry’s or something, probably
Believe it or not the Los Angeles Chargers won’t be the only team tweeting about P.F. Chang’s for long as the restaurant chain was founded in 1993, and opened their first location in Scottsdale, Arizona, so it only makes sense to go back to their roots and toss an ad on the Coyotes’ jersey.
Also founded in Arizona– Cold Stone Creamery.
We figured that’d probably make sense on an AHL team’s jersey, though, despite the obvious cold ice, cold ice cream connection.
The Coyotes had Mountain America on their helmets at home and Dignity Health on their road helmets in 2020-21, so in reality we’ll probably get one of those two on the front of their jerseys in 2022-23.
Boston Bruins
What we want: Dunkin’ or bust
What we’ll get: TD Bank or O.R.G. Packaging, probably
What could possibly be more Boston than a Bruins jersey with a Dunkin’ logo on it?
Their AHL affiliate– the Providence Bruins– already play in the Dunkin’ Donuts Center in Rhode Island and have a Dunkin’ ad patch on their jerseys. Why not call it up to the major league?
That said, with some NBA teams earning up to about $20 million in jersey ad space revenue, the B’s likely will reach for a brand with deeper pockets than doughnuts and coffee.
Delaware North likes their relationship with a certain bank from Toronto (TD Bank) and has had one of the league’s longest relationships with a Chinese company (O.R.G. Packaging) as part of the NHL’s intended growth beyond the continents of North America and Europe, so one of the two brands is more likely to appear on a Bruins jersey.
Buffalo Sabres
What we want: Super Chexx
What we’ll get: KeyBank
The Sabres could use some fun in their lives these days and you know what really helps put the mind at ease? Bubble hockey.
That’s right, Innovative Concepts in Entertainment, Inc. (ICE)– the manufacturers of the popular bar and arcade classic, Super Chexx, that your rich friend down the street growing up also had in the comforts of their home– is based outside Buffalo and would be a match made in heaven right about now.
Especially as Sabres fans are looking for something to do while the game’s on TV.
So yeah, we’re definitely going to get KeyBank, Tim Horton’s or something else entirely instead.
Calgary Flames
What we want: WestJet or Duraflame
What we’ll get: Scotiabank
If you, as an American, can name any other Canadian airline other than Air Canada, then congratulations. If you can’t, then may I introduce you to WestJet?
WestJet’s headquarters are next to Calgary International Airport and it’d be nice to prove to the world that Canada is more than just a land of Tim Horton’s, Roots, Canadian Tire, Rogers, Scotiabank and Mr. Sub.
If Duraflame isn’t available, then you might as well dip into the low-cost airline industry as a means of attracting tourists to Banff National Park, Calgary Stampede or whatever it is that sets Calgary apart from the rest of Alberta (so… not being Edmonton).
Carolina Hurricanes
What we want: Surge
What we’ll get: PNC, Diehard, maybe Cheerwine or something else
This should be obvious, but if you haven’t paid attention to the Hurricanes for at least the last few seasons now they do a “Storm Surge” celebration after every win on home ice in the regular season (and sometimes playoffs).
Surge (the soda) is one of those drinks that makes headlines every few years for being pulled straight out of the vault and placed back on grocery store shelves– speaking of which, does anyone know if it’s currently available?
If not, it’ll definitely be back by the 2022-23 season.
Yes, it’s hard to envision where an ad will be placed on the road jersey as the prime real estate is used up by the diagonal “CANES” letters and– for a few players– the captain’s “C” or alternate captain’s “A”.
Chicago
What we want: Portillo’s
What we’ll get: United
Look, between Walgreens, Sears and Portillo’s there’s a few legendary brands that Chicago could partner with as their first jersey ad in franchise history (not including practice jerseys).
Obviously only one of the three mentioned above is the right choice and its the one that might lead you to Walgreens later if you have a weak stomach. Besides, Sears is fading from our collective memory whether it is out of business already or not.
Clark Griswold would be proud of Portillo’s proudly being displayed on a, well, if a WHL team can rebrand, so can you, Chicago.
Colorado Avalanche
What we want: Chipotle or Coors
What we’ll get: Ball
Look, whether or not Nathan MacKinnon eats Chipotle is a debate for another day, but one thing’s for sure– both Chipotle and MacKinnon started their careers in Colorado.
Though Coors or Coors Light would make more sense, we have to consider the fact that kids might be wearing these jerseys to the game and we haven’t heard whether or not the jerseys that are sold in the proshops in 2022-23 and beyond will include the front jersey ad or not.
If they do, then we probably can’t market beer to children.
I’m pretty sure there’s a law about that and it’s also the reason why all my 1:64 scale diecast Rusty Wallace and Dale Earnhardt, Jr. cars from when I was a kid said “Team Rusty” and “Dale Jr.” on them, respectively, instead of Miller Lite and Budweiser.
Columbus Blue Jackets
What we want: Wendy’s
What we’ll get: Nationwide
Coinciding with the uptick in Columbus born and raised players on the Blue Jackets roster, it would be a great idea to add Wendy’s– which was founded in Columbus in 1969– to the team in such a way that perhaps Jack Roslovic and Sean Kuraly star in local commercials to the Blue Jackets viewing area during the 2022-23 season.
I know that’s assuming Roslovic signs an extension, but the pending-restricted free agent at the end of the 2021-22 season helped facilitate the Pierre-Luc Dubois for Patrik Laine trade with the Winnipeg Jets by forcing Winnipeg into trading him to his hometown team.
Unlike several recent stars that left the city via free agency, Roslovic will stick around for the long term.
Especially if there’s some goods in kind involved with a Wendy’s sponsorship. I mean, I would at least.
Dallas Stars
What we want: Whataburger
What we’ll get: AT&T
Though Whataburger would be a welcome party in the burger wars when Columbus and Dallas would “meat” up, there’s no beef to be found in this hypothetical because AT&T has already made that decision for us.
Sometimes you just can’t think too hyperlocal and AT&T fetches a more national audience than a regional chain that primarily serves Texas.
Besides, if you go to Dallas for a Stars game, you can always just get Whataburger then. It’s not like they’re going to send you a meal with a jersey if ads are on the jerseys sold to fans in 2022-23.
Detroit Red Wings
What we want: Little Caesars
What we’ll get: Little Caesars
The last few teams have all involved food and we’re going to be stuck on this theme for at least one more team after this.
Both the Red Wings and Little Caesars are owned by the Ilitch family and if you think adding one more connection between Detroit and pizza is a bad thing then you clearly don’t understand the marketing behind this.
Kids love pizza. Adults love pizza. There’s a lot of good memories involving pizza.
Plus, with General Manager, Steve Yzerman, in charge, the Red Wings are on the rise, which will only further tap into the nostalgia from when Detroit was doing what the Tampa Bay Lightning are currently doing to the rest of the league.
Edmonton Oilers
What we want: Boston Pizza
What we’ll get: Rogers
Edmonton thought they could replicate the success Ken Holland had in Detroit by hiring Holland as their General Manager and when they see that we’ve got a pizza establishment heading for the front of the Red Wings’ jersey, then the Oilers will think it’s also a good idea to snag a slice.
That’s where Boston Pizza comes in.
Whether or not they’ll get Connor McDavid to do an ad read or be left with whatever scraps surround him on the Oilers roster remains to be seen.
In all likelihood, Rogers Communications will probably just get to slap their logo on another element of Edmonton’s brand.
Florida Panthers
What we want: Royal Caribbean International
What we’ll get: Baptist Health or something
The Blockbuster guy (the late Wayne Huizenga) founded the team and almost named them the “Florida Block Busters”, so it’d be neat to incorporate an homage to the days of Blockbuster (rest in peace) with the almost Blockbuster-like colors of Royal Caribbean International on the jersey.
Plus, who among us hasn’t uttered the words “I need a vacation from my vacation” before?
If you’re an out of town fan visiting the Panthers in Florida or watching the Panthers come to your town— there’s a cruise line for you even if you wouldn’t go remotely near a cruise before the ongoing pandemic began.
Los Angeles Kings
What we want: Dollar Shave Club
What we’ll get: Anschutz Entertainment Group
Never doubt for a second that a team owner wouldn’t give up the chance to toot their own horn, which is why it’s quite possible that one of the world’s biggest entertainment entities would slap their own logo on the front of a Kings jersey.
If you’re not able to finagle a way to write things off as a deduction, then Dollar Shave Club presents a unique opportunity despite the fact that shaving isn’t something that’s in Drew Doughty’s vernacular (or any hockey player, for that matter, when the Stanley Cup Playoffs roll around).
Manscaped could also make a run here and in any case, fine.
Minnesota Wild
What we want: Target or General Mills
What we’ll get: Xcel Energy
When you think of Minnesota what’s the first thing you think about?
That’s right, the very place where you could be standing right now reading this while you’re waiting for a cash register to open up or aimlessly perusing the aisles for those impulse purchases you somehow always make at Target.
It fits the Wild color scheme well and if we’re not going to get General Mills involved then at least getting more than the standard 5% discount for having a Target RedCard via goods in kind might be enough to convince Kirill Kaprizov to stay in Minnesota long-term.
Montréal Canadiens
What we want: CCM and/or Molson
What we’ll get: Bell
CCM makes more than just jerseys, but it’s not like adidas would be just fine with a CCM logo appearing on the front of an adidas ADIZERO jersey.
So, we’re left with two obvious choices– Molson or Bell.
If there’s nothing against a Canadian team bearing an alcoholic beverage on the front of their jersey with the potential for that brand to be marketed towards kids, then perhaps Molson– whose family ties own the Habs– might make an appearance near the crest.
That or we’ll just get more airtime for Bell. Either way, Montréal would be attractive enough as a franchise to bring in more than one jersey ad sponsor if the league doesn’t have any specific rules outside of the size of the ad.
Nashville Predators
What we want: Curb Records or CMT
What we’ll get: Fifth Third Bank
The music city could attract a music label if they wanted to, but Fifth Third Bank loves investing in Nashville for some reason– like, a lot, despite being headquartered in Cincinnati, Ohio and primarily serving Ohio, Kentucky, Indiana, Illinois, Michigan, West Virginia, North Carolina, Georgia and Florida more than all of Tennessee.
In any case, good for the Predators. They’ll have some deep pockets to reach into while other teams surely will have to squabble for seven figures related to the going rate for the prime ad space.
Still feels like we’d be missing out on a sweet Curb Records patch close enough to the guitar pick on the right shoulder though.
New Jersey Devils
What we want: Honestly, just Prudential is fine
What we’ll get: Prudential
The Devils are overlooked and let’s admit it, you couldn’t think of something distinctly New Jersey either– besides not being allowed to fill your own gas tank.
Bruce Springsteen is not sponsoring the Devils alone.
Whether it’s settling on an old reliable or simply making use of what’s trustworthy and already available, Prudential and New Jersey just seem like a good fit.
New York Islanders
What we want: Gorton’s
What we’ll get: Not Gorton’s
“We want fishsticks!”
O.K., you got them. Take that, Rangers fans. The Islanders are cool now because they’re steering into the skid.
They just won’t go as far as bringing back the fisherman jersey from the dead, but alas, they’ll show a spark of creativity and even crack a smile on Lou Lamoriello’s face with the real Gorton’s fisherman making an appearance on the jersey.
Obviously this will never happen.
New York Rangers
What we want: Liberty Mutual if they’re bringing back the “Lady Liberty” jerseys as an alternate
What we’ll get: Chase for sure, maybe New York Life too
Liberty Mutual (a Boston company) on the “Lady Liberty” jersey would be a sight to see, but New York will never let it happen.
Instead, Chase, which already has quite a great partnership with the team, Madison Square Garden, Manhattan, etc. will likely just step up and foot the bill for one– if not all– of the jerseys in full.
That’s fine. The Rangers will suffer the same consequences of having a diagonal wordmark on their jersey like Carolina’s road jersey, but at least New York’s pretty much always been this way so they should have some ideas of how to work around that.
Ottawa Senators
What we want: Canada Post
What we’ll get: Bell, Scotiabank or Canadian Tire
Canada’s capital city gets the honor of having Canada Post on their jerseys because it breaks up the trend of having the same three or four companies sponsoring all seven Canadian teams (like how their helmets were for 2020-21).
In reality, we’ll probably get more of the same from the Sens and either Bell, Canadian Tire or Scotiabank will make an appearance on Ottawa’s jersey.
At the very least, Canada’s postal service sponsoring a team is more economically viable than the United States Postal Service sponsoring a team.
Philadelphia Flyers
What we want: Wawa or Audacy
What we’ll get: Comcast or GlaxoSmithKline
Remember how I said you don’t want to go too local for a jersey ad? Well, Wawa on a Flyers jersey is an exception.
That said, it probably wouldn’t have the staying power to work on a road jersey too, so Philadelphia could tap into the artist formerly known as Entercom, since rebanded as Audacy, for more.
Audacy maintained their Philadelphia headquarters and covers a broad range of Internet radio, digital content, regular radio and podcasting platforms, plus their logo is orange which fits the Flyers brand.
It’s either that or Comcast will slap their own logo on the jersey or something.
Pittsburgh Penguins
What we want: Duolingo
What we’ll get: PPG Industries
Duolingo is headquartered in Pittsburgh and as a website and mobile app, every sports league with ads on jerseys needs at least one that makes you scratch your head at first before realizing the connection between the company and the city.
The dating app, Bumble, once was featured on the NBA’s Los Angeles Clippers jerseys prior to the Clippers replacing Bumble with their more jersey ad with the online browser extension coupon company, Honey.
Dating and living expenses in Los Angeles are probably harder than learning a few new languages through Duolingo, so combining Duolingo with the Penguins makes perfect sense since hockey players can come from all over and speak many languages.
Besides, it might give your team an advantage if they can communicate with one another in a setting that is more comfortable for them.
St. Louis Blues
What we want: Busch
What we’ll get: Enterprise
I know we’ve been over the whole “can they market beer to kids with these jerseys” thing, but St. Louis is the city of Anheuser-Busch, so it’s only fitting that the Blues get a jersey ad that 1) is Anheuser-Busch related and 2) works with their color palette.
If Major League Baseball’s St. Louis Cardinals play in Busch Stadium and get Budweiser by default with red as a primary color for the ball club, then the Blues naturally get Busch blue and Busch beer. I don’t make the rules.
Plus Midwesterners really like the stuff.
San Jose Sharks
What we want: Adobe
What we’ll get: SAP or Zoom
Look, we weren’t going to get away with making these in Photoshop and not having to give Adobe something— and with headquarters in San Jose it only made sense.
The Sharks have a deep relationship with SAP, though, so it’s more likely than not that the team will just go further with the brand that also is featured on their helmets at home and holds the current naming rights for SAP Center.
Plus with the uptick in the use of Zoom, San Jose could double-dip and match SAP on the home jersey with SAP stickers on their helmets with Zoom covering the road set (jersey ad and helmet ads).
Seattle Kraken
What we want: Boeing
What we’ll get: Alaska Airlines
The Kraken already have a deal with Alaska Airlines as the official airline of the franchise, but what’s bigger than an airline itself?
That’s right, Boeing, the company that makes a lot of planes and other aerospace stuff, was founded in Seattle and still has a major presence in Washington as the largest private employer in the state.
Want to see your newest expansion team take flight? Just add some Boeing engineering to the jerseys.
You might have thought Microsoft would make sense for a Seattle-based team, but the league’s agreement with Apple probably puts a quick end to that.
Tampa Bay Lightning
What we want: Accusoft
What we’ll get: DEX Imaging
Every sport with ads on jerseys has that one company that nobody’s really sure what they do, but they appreciate that they’re spending their money on their favorite team.
That just might be Accusoft’s relationship with the Lightning come time for ads on jerseys in 2022-23.
The private computer software company is headquartered in Tampa and was founded back in 1991, as Pegasus Imaging– one year prior to the Lightning’s debut season as an NHL team in 1992-93.
Toronto Maple Leafs
What we want: Swiss Chalet, Sun Life Financial
What we’ll get: Scotiabank, Sun Life Financial
Scotiabank already has a stronghold on Toronto both financially and in the sense that the Maple Leafs play inside Scotiabank Arena and proudly display Scotiabank’s logo on their helmets, so it seems inevitable that Scotiabank would also make an appearance on the Leafs jersey.
But Toronto is strong enough to maximize the value of a 3-by-3.5-inch ad and capitalize on the Maple Leaf Sports and Entertainment (MLSE) brand.
MLSE already has an agreement with Sun Life Financial on their NBA team’s jerseys and the Toronto Raptors were able to go on to win their first championship in 2019.
Perhaps the key to ending the Maple Leafs’ Stanley Cup drought lies within attracting Sun Life Financial to an NHL jersey ad.
Vancouver Canucks
What we want: Hootsuite
What we’ll get: Rogers
Remember when you’d see Hootsuite on just about every tweet with a photo? Am I the only one imagining that?
In any case, Hootsuite was founded and is based in Vancouver and still plays a major role in social media management for brands.
Whereas Rogers is accessible to most every day Canadians, Hootsuite would be more of a “corporate” target audience and you need sponsors at all levels to attract a wide base of potential clients, fans, etc.
That said, the Canucks have had a long relationship with Rogers in that they play in Rogers Arena, so it’s probably going to be Rogers.
Vegas Golden Knights
What we want: Zappos.com
What we’ll get: MGM Resorts International or Allegiant Air
Want to have fun with a local Nevada brand? Zappos is the way to go!
Want to be realistic and attract out of town fans to a destination like Las Vegas? MGM Resorts International is your sponsor and with Allegiant Air as an ultra-low cost airline that’ll gladly bring you to Vegas for a Golden Knights game…
Yeah, it’s inevitable that between MGM and Vegas’ current road helmet sponsor (Allegiant) that there’d quickly be no room for a company like Zappos.
Credit One Bank is on the home helmets for the Golden Knights, so don’t be surprised if they’re a wild card for a jersey ad too.
Washington Capitals
What we want: Marriott International
What we’ll get: Capital One, Custom Ink
Sportswriters rejoice! Your Marriott points may soon reward you with a Capitals jersey or something like that.
Headquartered in Bethesda, Maryland, Marriott International would make sense from a local and international brand recognition stance.
But you know what we’re probably going to get instead? Sheer confusion as Capital One places an ad on front of a jersey that already says “Washington Capitals”. The Capital One Washington Capitals– live at Capital One Arena!
Either that or Caps owner, Ted Leonsis, might like to make a connection between making custom jerseys for local adult league co-ed softball teams or something and, well, Custom Ink’s logo appearing on Capitals jerseys.
Winnipeg Jets
What we want: A&W or SkipTheDishes
What we’ll get: Canada Life or Bell
A&W was founded in Winnipeg, while SkipTheDishes is headquartered in Winnipeg.
Since it’s 2021, and not 1956, we’re more than likely to see SkipTheDishes on a Jets jersey, but if their helmet ads from 2020-21 are any indication for 2022-23 and beyond, then Bell is probably going to land a spot near Winnipeg’s crest.
Canada Life is taking over as the new naming rights holder for Canada Life Centre where the Jets play, so there’s always a chance they’ll end up with their logo on the front of the jersey too.
For the first time this season, the Boston Bruins pay a visit to KeyBank Center to take on the Buffalo Sabres for Hockey Fights Cancer Night in Buffalo.
Last season, Boston went 3-0-0 against Buffalo in the pandemic shortened 2019-20 regular season, winning all three of their matchups, 3-2, on Nov. 21st in Boston, 3-0, on Dec. 27th in Buffalo and, 3-2, on Dec. 29th in Boston.
After Thursday night’s matchup, the two clubs will meet seven more times in 2020-21, including their next meeting on Saturday.
A couple of previous matchups against the Sabres were postponed to later dates in the season due to a plethora of Buffalo players in COVID protocol last month.
A coaching staff member for Buffalo and a Boston skater (Sean Kuraly) were placed in COVID protocol Thursday morning, resulting in both pregame skates being cancelled, but the game remains on schedule through contact tracing, etc.
The Sabres return home after a, 3-2, loss to the Devils in New Jersey and without their now former head coach, Ralph Krueger, who was fired on Wednesday.
Interim head coach Dom Granato was promoted from his position as an assistant coach in Buffalo, where he was hired in that role in 2019. He will be making his National Hockey League head coaching debut on Thursday.
Granato previously served as the head coach of the Columbus Chill (ECHL, 1997-99), head coach of the Peoria Rivermen (ECHL, 1999-2000), head coach of the Worcester IceCats (AHL, 2000-05), an assistant coach with the St. Louis Blues (2005-06), head coach of the Chicago Wolves (AHL, parts of two seasons, 2008-09 and 2009-10), head coach of the USA Hockey National Team Development Program (2013-16), assistant coach with the Wisconsin Badgers (NCAA, 2016), assistant coach with the Chicago Blackhawks (2016-19).
Buffalo, of course, is without their captain, Jack Eichel, due to injury.
Boston, meanwhile, is suffering from a plethora of injuries, rendering Tuukka Rask unavailable for the last five games, which meant that Dan Vladar got his first career NHL start on Tuesday after Jaroslav Halak was handed a, 4-1, loss in Pittsburgh on Monday.
Vladar made 34 saves on 35 shots to backstop the Bruins to a, 2-1, victory against the Penguins in his regular season debut in Pittsburgh on Tuesday night.
Bruins head coach, Bruce Cassidy, is likely to tweak his lineup depending on player availability, as well as whether or not Rask will be good to go after missing six games this season due to an undisclosed injury.
Rask did travel with the team as part of their four-game road trip (1-1-0).
Boston will be without Ondrej Kase, Kevan Miller and Jeremy Lauzon, at least, as Kase has no timetable for a return, Miller is skating back in Boston and Lauzon is approaching one month since sustaining a fractured left hand, which takes four-to-six weeks recovery time.
Brandon Carlo, John Moore and Zach Senyshyn will also be out of the lineup for Boston, while Jarred Tinordi is likely to miss Thursday night’s game in Buffalo as well after sustaining an upper body injury on a hit from Pittsburgh’s Brandon Tanev that resulted in a boarding major, as well as a game misconduct and a five-minute power play for Boston.
Thursday marks the halfway point for the Bruins, who are 15-8-4 overall (34 points) and currently 4th place in the MassMutual NHL East Division, while the Sabres begin the second half of their season with a 6-18-4 record (16 points, last in the division).
Boston is 3-2 in overtime and 2-2 in shootouts (5-4 past regulation) this season, while Buffalo is 0-2 in overtime and 2-2 in shootouts (2-4 past regulation) thus far in 2020-21.
Boston is also 8-5-3 in 16 games on the road this season, including a 4-4-2 record in their last ten games, while Buffalo is 2-10-2 on home ice and 0-9-1 in their last ten games.
The B’s are 142-113-29-12 in 296 all-time regular season matchups against Buffalo with 949 goals for and 926 goals against in that span.
The Bruins are also 29-25-1-7 in 62 regular season games at KeyBank Center, though the Sabres have outscored Boston, 175-157, in that span.
Brad Marchand leads the Bruins in scoring with 12-21–33 totals in 27 games, while Patrice Bergeron is second with 25 points in 27 games and David Pastrnak is third with 24 points in 20 games, while leading his teammates in goals scored (13).
Marchand has a team-leading plus-nine rating in 27 games, while Chris Wagner is a minus-eight in 23 games this season.
Sam Reinhart and Victor Olofsson lead the Sabres in scoring with 19 points in 26 and 28 games, repsectively. Eichel (18 in 21 games) ranks third in scoring, while Reinhart leads the roster in goals scored with 11.
Jake McCabe is a plus-two in 13 games, while Rasmus Dahlin is a minus-27 in 28 games thus far.
If Rask gets the start for Boston, he is one win away from his 300th career NHL win, which would also make him the first goaltender in a Bruins uniform to reach the 300-win plateau.
David Krejci is one point away from his 700th career point and currently eighth all-time in scoring in a Bruins uniform with 699 career points.
Wayne Cashman (793 points) is seventh in all-time scoring with Boston.
Bruins captain, Patrice Bergeron (894 points) is four points away from tying Rick Middleton (898) for the fourth most points in a Boston uniform in franchise history.
The Bruins wrap up their four-game road trip with a Saturday matinee (1 p.m. ET puck drop) in Buffalo before returning home on March 23rd against the New York Islanders in what will be Boston’s first game at TD Garden to feature fans since the ongoing global COVID-19 pandemic began last year.
TD Garden will be limited to a 12% seating capacity.
Healthy scratches, injured and taxi squad members (officially TBA, below is only a prediction based on last game)
Jeremy Swayman, Anders Bjork, Chris Wagner, Greg McKegg, Zach Senyshyn (upper body), Brandon Carlo (upper body), John Moore (lower body), Ondrej Kase (upper body), Tuukka Rask (lower body), Sean Kuraly (COVID protocol), Jeremy Lauzon (fractured left hand), Urho Vaakanainen, Jarred Tinordi (upper body), Kevan Miller (right knee)
Buffalo Sabres
13 Tobias Rieder 12 Eric Staal 23 Sam Reinhart
4 Taylor Hall 15 Riley Sheahan 72 Tage Thompson
53 Jeff Skinner 27 Curtis Lazar 37 Casey Mittelstadt
68 Victor Olofsson 20 Cody Eakin 21 Kyle Okposo
78 Jacob Bryson 55 Rasmus Ristolainen
44 Matt Irwin 62 Brandon Montour
26 Rasmus Dahlin 33 Colin Miller
40 Carter Hutton
34 Jonas Johansson
Healthy scratches, injured and taxi squad members (officially TBA, below is only a prediction based on last game)
Jack Eichel, Henri Jokiharju, Dylan Cozens
Goaltending stats entering Thursday
Boston Bruins
1 Jeremy Swayman 0-0-0 in 0 GP, 0.00 GAA, .000 SV%, 0 SO
40 Tuukka Rask 8-4-2 in 14 GP, 2.46 GAA, .906 SV%, 0 SO
41 Jaroslav Halak 6-4-2 in 12 GP, 2.15 GAA, .918 SV%, 2 SO
80 Dan Vladar 1-0-0 in 1 GP, 1.00 GAA, .971 SV%, 0 SO
Buffalo Sabres
31 Dustin Tokarski 0-0-0 in 0 GP, 0.00 GAA, .000 SV%, 0 SO
34 Jonas Johansson 0-5-1 in 7 GP, 3.79 GAA, .884 SV%, 0 SO
35 Linus Ullmark 5-4-2 in 12 GP, 2.43 GAA, .919 SV%, 0 SO
40 Carter Hutton 1-9-1 in 11 GP, 3.43 GAA, .884 SV%, 0 SO
The Boston Bruins have finally decided to retire Willie O’Ree’s No. 22 on Feb. 18th. A bunch of signings, waiver transactions and retirements were announced in the last week. Patrice Bergeron is now captain of the Bruins and we preview the East Division for the 2020-21 season.
Nick and Colby talk about what went wrong for the Toronto Maple Leafs and other teams eliminated in the 2020 Stanley Cup Qualifier, as well as preview the already in progress 2020 Stanley Cup Playoffs First Round.
Down the Frozen River 
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