Tag: Chicago Blackhawks

  • St. Louis Blues 2021-22 Season Preview

    St. Louis Blues 2021-22 Season Preview

    2020-21 record 27-20-9, 63 points

    4th in the Honda NHL West Division

    Eliminated in the First Round by Colorado

    Additions: F Pavel Buchnevich (acquired from NYR), F Matthew Peca, F Brandon Saad, F Nathan Todd, D Tommy Cross, D Calle Rosén, G Charlie Lindgren

    Subtractions: F Sammy Blais (traded to NYR), F Mike Hoffman (signed with MTL), F Curtis McKenzie (signed with Texas Stars, AHL), F Jaden Schwartz (signed with SEA), F Alexander Steen (retired), D Vince Dunn (expansion, SEA), D Carl Gunnarsson (retired), D Petteri Lindbohm (KHL)

    Still Unsigned: F Robert Thomas (RFA), G Jon Gillies

    Re-signed: F Ivan Barbashev, F Tyler Bozak, F Dakota Joshua, F Tanner Kaspick, F Jordan Kyrou, F Zach Sanford, F Nolan Stevens, F Nathan Walker

    Offseason Analysis: Winning the Cup comes with a blessing and a curse. It’s a blessing to win it (especially as the Blues had never won prior to 2019, since their inception in 1967) and it’s a curse because it sets an expectation for success.

    St. Louis might have had a short window to win their second Cup in franchise history.

    After being swept by the Colorado Avalanche in the First Round of the 2021 Stanley Cup Playoffs, their face of the franchise before Ryan O’Reilly’s arrival, Vladimir Tarasenko, requested a trade.

    Blues General Manager, Doug Armstrong, has yet to fulfill that request and has indicated that he’s in no rush to do so– after all, he’s in control of the cards at hand and like when Avs General Manager, Joe Sakic, ultimately traded Matt Duchene, Armstrong can command a steep price for Tarasenko if he’s patient enough.

    Injuries have limited Tarasenko to 34 games in the last two seasons, including 3-7–10 totals in 10 games in 2019-20 and 4-10–14 totals in 24 games in 2020-21.

    From 2014-15 through the 2018-19 season Tarasenko recorded five consecutive seasons with at least 65 points– including his career-high 75 points in 82 games in 2016-17, as well as a 40-goal season in 80 games in 2015-16.

    Tarasenko’s situation isn’t the only concern in St. Louis, however, as the depth of the Blues that made them Cup contenders turned champions in 2019, has withered away– leaving Armstrong with the difficult task of overhauling both the top-six forward group and experimenting with the right mixture of replacement players.

    Jake Allen, Sammy Blais, Jay Bouwmeester, Vince Dunn, Joel Edmundson, Robby Fabbri, Carl Gunnarsson, Patrick Maroon, Alex Pietrangelo, Jaden Schwartz and Alexander Steen have all left one way or another since winning the Cup in St. Louis.

    In their place, guys like Ivan Barbashev, Klim Kostin, Jordan Kyrou and Mackenzie MacEachern have climbed the development ladder, while Torey Krug, Justin Faulk and Marco Scandella were acquired by other means.

    Some will rise and exceed expectations. Others will be gifted contracts through their prime– though their use may be time limited and the chemistry pulled apart.

    At the very least, Barbashev and Kyrou’s extensions this summer lead the youth movement for the Blues in an ever-changing league.

    Meanwhile, the introduction of Brandon Saad on a five-year deal worth $4.500 million per season– only a smidge more than what Mike Hoffman was making on a one-year contract that wasn’t renewed– and Pavel Buchnevich via trade and subsequent four-year, $23.200 million extension has solidified St. Louis’ top-six forward group for the foreseeable future.

    Saad spent last season with the Avalanche and had 15-9–24 totals in 44 regular season games before coming up clutch in the postseason– albeit at times the only goal scorer, it seemed, for Colorado– with 7-1–8 totals in 10 games.

    At 28-years-old, the Blues should have him for what’s left of his prime in what’s been a respectable career thus far with 371 points (184 goals, 187 assists) in 632 career games since making his league debut in the 2011-12 season with Chicago, winning two Stanley Cup rings with the organization in 2013 and 2015, then spending time with the Columbus Blue Jackets, Chicago again and Colorado.

    Armstrong acquired Buchnevich from the New York Rangers in exchange for Blais and a 2022 2nd round pick on July 23rd in the only trade that involved roster players for St. Louis this offseason.

    Blais leaves the Blues after breaking into the league in the 2017-18 season and amassing 17-18–35 totals in 119 games with St. Louis, including 8-7–15 totals in 36 games last season.

    Buchnevich joins the Blues riding a productive season with the Rangers– notching 48 points (20 goals, 28 assists) in 54 games in 2020-21, as well as 79-116–195 totals in 301 career games with New York since making his league debut in the 2016-17 season.

    After nine loyal seasons with the Toronto Maple Leafs, Tyler Bozak won the Cup in his first season with St. Louis in 2018-19.

    Through three seasons with the Blues, Bozak’s amassed 31-53–84 totals in 170 games– despite injuries that kept him to 31 games out of the 56-game schedule in 2020-21.

    At 35-years-old and in love with the St. Louis uniform, Bozak is ready to be part of the transitional plans from 2019 Stanley Cup champions to getting back to Cup contention for the Blues– signing a one-year extension worth $750,000 against the cap.

    He’ll either be back to full health as a low-risk, high-reward gamble to hang onto or he’ll be trade bait for another team looking to add a touch of experience at the deadline.

    It might have been a blessing in disguise for the Blues to have kept Bozak and lost Schwartz this offseason.

    Schwartz’s five-year contract worth $5.500 million per season with the Seattle Kraken contains a no-movement clause in the first three seasons for a player that’s suffered from a recent decline in production at 29-years-old.

    Contrasted with Phillip Danault’s two-way style that ultimately went to the Los Angeles Kings with an additional sixth-year in his contract– albeit their similar scoring totals– the Blues were never going to be able to afford to keep Schwartz and account for patching a couple of holes at the same time.

    After skyrocketing to the top of the league standings and winning the Cup in 2019, Jordan Binnington’s looking to reinvent himself as a surefire starter in the National Hockey League.

    On the wings of a six-year extension worth $6.000 million per season, he better prove it.

    A 30-13-7 record in 50 games played with a 2.56 goals-against average, a .912 save percentage and three shutouts in that span in 2019-20, was followed by an 18-14-8 record in 42 games played with a 2.65 goals-against average and a .910 save percentage.

    That doesn’t exactly scream long-term option in net if it worsens.

    In five postseason games in 2020, Binnington went 0-5 and had a 4.72 goals-against average, as well as an .851 save percentage.

    In 2021, he went 0-4 with a 3.59 goals-against average and an .899 save percentage. While that is better than his 2020 performance, it also means that the two postseason wins since winning the Cup in 2019, were recorded by a goaltender not named “Binnington” (they were, in fact, recorded by current Montréal Canadiens backup and former Blues netminder, Jake Allen).

    If St. Louis can’t get things tamed in the crease, then they might have even more issues to resolve than already planned.

    Offseason Grade: C

    While Saad and Buchnevich are quality pickups for the Blues, most teams in playoff contention make one or two moves and otherwise stand pat.

    St. Louis got an upgrade over Hoffman’s departure, sure, but they are limited in spending power with about $782,000 left in cap space and burdened by lengthy contracts that haven’t really gone one way or another yet.

    Armstrong knows how to build a team up over a period of time, but hasn’t encountered what it means to sustain that success over the years in the postseason, as well as through the course of developing a system to supplement it while talent comes and goes in the ebbs and flows of the salary cap era.

    Whereas the Blues once mastered building the foundation for a team that could contend for a decade or more, it seems as though there are cracks starting to form and if they’re not careful, serious structural damage could affect their core.

  • Calgary Flames 2021-22 Season Preview

    Calgary Flames 2021-22 Season Preview

    2020-21 record 26-27-3, 55 points

    5th in the Scotia NHL North Division

    Missed the postseason for the first time since 2020

    Additions: F Blake Coleman, F Alex Gallant (signed to a PTO), F Trevor Lewis, F Tyler Pitlick (acquired from SEA), F Brad Richardson, D Nick DeSimone, D Erik Gudbranson, D Kevin Gravel, D Andy Welinski, D Nikita Zadorov (acquired from CHI), G Adam Werner, G Dan Vladar (acquired from BOS)

    Subtractions: F Spencer Foo (KHL), F Josh Leivo (signed with CAR), F Joakim Nordström (KHL), F Zac Rinaldo (signed with CBJ), F Buddy Robinson (signed with ANA), F Derek Ryan (signed with EDM), F Dominik Simon (signed with PIT), D Mark Giordano (expansion, SEA), D Carl-Johan Lerby (SHL), D Nikita Nesterov (KHL), D Alexander Petrovic (signed with DAL), D Alexander Yelesin (KHL), G Louis Domingue (signed with PIT)

    Still Unsigned: G Artyom Zagidulin

    Re-signed: F Dillon Dubé, F Glenn Gawdin, F Justin Kirkland, F Matthew Phillips, F Luke Philp, F Brett Ritchie, D Oliver Kylington, D Connor Mackey, D Colton Poolman, D Michael Stone, D Juuso Välimäki, G Tyler Parsons

    Offseason Analysis: Calgary is facing an existential crisis.

    They can either trust in their core players that they just might get it done if they’ve become frustrated by years of falling short (or not even making the playoffs at all, as they missed the postseason in 2021) or they can begin to move forward by hitting the “reset” button.

    This offseason, Flames General Manager, Brad Treliving, chose to add without subtracting– to overhaul, rather than to rebuild (at least for now).

    Joakim Nordström, Derek Ryan, Zac Rinaldo and more are gone. They’ve left for other professional leagues around the world, Edmonton and Columbus, respectively.

    Mark Giordano was claimed by the Seattle Kraken in the 2021 NHL Expansion Draft after breaking into the league with the Flames in the 2005-06 season. He spent 15 years in Calgary and amassed 143-366–509 totals in 949 games in a Flames uniform and had been captain in the “C of Red” since the 2013-14 season.

    Though many fans in Calgary would like to belive the 37-year-old will spend one season in Seattle and return to the Flames, there are no guarantees.

    Calgary’s already worked on developing a good-standing relationship with their new Pacific Division rivals as they got traded a 2022 4th round pick to the Kraken for forward, Tyler Pitlick, on July 22nd– a day after the expansion draft.

    Pitlick slides in as a quality top-nine forward for the Flames and had 6-5–11 totals in 38 games for the Arizona Coyotes last season while battling injury.

    He’s reached the 20-point plateau twice in his career in 2017-18 with Dallas (27 points in 80 games) and 2019-20 with Philadelphia (20 points in 63 games) and should be a low-risk high-reward depth move.

    Treliving made a splash when free agency opened on July 28th, signing two-time defending Stanley Cup champion, Blake Coleman, to a six-year contract worth $4.900 million per season.

    Coleman’s speed and skill solidifies Calgary’s middle-six as he should be on the second or third line at all times.

    He’s had three consecutive seasons with at least 30 points since the 2018-19 season and notched 31 points (14 goals, 17 assists) in 55 games for the Tampa Bay Lightning in 2020-21.

    Coleman on a line with Andrew Mangiapane is a game-changer for Calgary’s offense– especially as they’ve re-signed Dillon Dubé and still have Sean Monahan down the middle to fill out the top-nine with Mikael Backlund, Johnny Gaudreau, Elias Lindholm and Matthew Tkachuk on the roster.

    The same day that free agency began, Treliving also made a pair of trades–first acquiring defender, Nikita Zadorov, from Chicago for a 2022 3rd round pick (originally belonging to the Toronto Maple Leafs) and later acquiring goaltender, Dan Vladar, from the Boston Bruins for Calgary’s own 2022 3rd round pick.

    Zadorov, 26, signed a one-year deal worth $3.750 million with the Flames and had 1-7–8 totals in 55 games with Chicago last season, as well as 23-60–83 totals in 411 career NHL games with the Buffalo Sabres, Colorado Avalanche and Chicago.

    The 6-foot-6, 235-pound Russian native isn’t an offensive powerhouse from the blue line, but rather a top-four shutdown defensive defender. At his best, Zadorov can make hit after hit and pummel an opposing team’s offense into submission in his own zone, though the occasional bad penalty may result.

    Vladar, 24, made his regular season debut last season for the Bruins and went 2-2-1 in five games played with a 3.40 goals-against average and an .886 save percentage in that span.

    Don’t let the stats fool you, though, as Boston allowed eight goals against in Vladar’s last start against the Washington Capitals on April 11th before the emergence of Jeremy Swayman and return from injury for Tuukka Rask forced B’s head coach, Bruce Cassidy’s, hand down the stretch and through the postseason.

    Vladar is capable of holding his own in the NHL and should be a decent backup behind Jacob Markström in net for Calgary.

    In 2019-20, Vladar had a 1.79 goals-against average and a .936 save percentage in 25 games with the Providence Bruins (AHL). He followed that effort up with a 2.19 goals-against average and a .923 save percentage in 10 games with Providence last season.

    Treliving signed unrestricted free agents, Brad Richardson, Trevor Lewis and Erik Gudbranson, to one-year contracts over the summer– adding Richardson on an $800,000 cap hit for depth, Lewis as a fourth liner with an $800,000 cap hit and Gudbranson ($1.950 million cap hit) as a defender that just might push Oliver Kylington or Juuso Välimäki out of regular ice time.

    Richardson, 36, was limited to 17 games with the Nashville Predators last season and had 1-3–4 totals after spending 16 prior seasons with the Avalanche, Los Angeles Kings, Vancouver Canucks, Coyotes and Predators.

    He won a Stanley Cup ring with then Los Angeles head coach, Darryl Sutter, in 2012, while Lewis won two Cups in his Kings tenure in 2012 and 2014.

    Lewis joins the Flames after spending last season with the Winnipeg Jets– notching 5-5–10 totals in 56 games after spending 674 games in a Los Angeles uniform from parts of the 2008-09 season through 2019-20.

    Gudbranson bounced from the Ottawa Senators to the Predators at the 2021 deadline after amassing 1-2–3 totals in 36 games with the Sens before contributing one assist in nine games with Nashville afterward.

    With only four points in 45 games, Gudbranson isn’t much competition for Välimäki, who had 2-9–11 totals in 49 games for Calgary last season, but the clock is ticking on Kylington’s tenure in the “C of Red”.

    Ranked 24th by TSN in the final draft rankings ahead of the 2015 NHL Draft, Kylington fell to the Flames in the 2nd round at 60th overall and has only appeared in 95 career games approaching seven years out of his draft year.

    He had one assist in eight games last season and re-signed with Calgary on a one-year, two-way contract and has 16 points in his career, while Välimäki already has 14 points in 73 games in parts of two seasons since breaking into the NHL with the Flames in 2018-19.

    Just like with Calgary’s core, time might be running out for a serious chance.

    Offseason Grade: A-

    If you were hoping for the Flames to tear things down this offseason, then they failed this summer.

    If you’re looking at things from the perspective that adding without subtracting while still having enough of a core to make something happen, well, then signing Coleman alone is enough to laud Treliving praise for making a move instead of sticking to the script.

    Of course, now the pressure is on for Calgary to succeed or risk fraying their relationship with Gaudreau and other Flames veterans, which would mean that Treliving would be forced to make some big trades by the deadline or next summer.

    That said, the biggest detractor from the Flames this offseason might just be the Flames themselves as Sutter’s coaching style hasn’t adapted to the NHL in 2021.

    If you don’t let your best players play their games and try to box them into a mold they don’t fit, then you’re only bringing yourself down in the league currently.

  • Chicago Blackhawks 2021-22 Season Preview

    Chicago Blackhawks 2021-22 Season Preview

    2020-21 record 24-25-7, 55 points

    6th in the Discover NHL Central Division

    Missed the postseason for the first time since 2020

    Additions: F Tyler Johnson (acquired from TBL), F Jujhar Khaira, D Caleb Jones (acquired from EDM), D Seth Jones (acquired from CBJ), D Jake McCabe, G Marc-Andre Fleury (acquired from VGK)

    Subtractions: F Josh Dickinson (signed with Toledo Walleye, ECHL), F Mikael Hakkarainen (traded to VGK), F Vinnie Hinostroza (signed with BUF), F David Kampf (signed with TOR), F John Quenneville (expansion, SEA), F Tim Soderlund (traded to EDM), F Pius Suter (signed with DET), D Adam Boqvist (traded to CBJ), D Duncan Keith (traded to EDM), D Anton Lindholm (KHL), D Brent Seabrook (contract traded to TBL), D Nikita Zadorov (traded to CGY), G Matt Tomkins (SHL)

    Still Unsigned: F Brandon Pirri, F Zack Smith

    Re-signed: F Mackenzie Entwistle, F Adam Gaudette, F Brandon Hagel, F Mike Hardman, F Alex Nylander

    Offseason Analysis: Stan Bowman has been busy this offseason, though he shouldn’t be able to carry out his duties as General Manager like normal these days and if you’ve been under a rock, TSN‘s Rick Westhead has lots more, and more, and so much more— in addition to another lawsuit against Chicago that’s been resolved over the use of facial recognition software at United Center.

    There’s been a few changes to the roster as Chicago moves on from their near-dynasty (remember, the definition of a dynasty is three championships in a four-year span– Chicago won three Stanley Cups in five years, 2010, 2013 and 2015).

    Duncan Keith and Brent Seabrook (his contract, anyway) both departed the organization this offseason– first with Keith and Tim Soderlund having been traded to the Edmonton Oilers for defender, Caleb Jones, and a conditional 2022 3rd round pick on July 12th, then Seabrook later that month.

    If the Oilers make the 2022 Stanley Cup Final and Keith is in the top-four in postseason time on ice on the roster during the first three rounds, then Edmonton will give Chicago a 2022 2nd round pick instead of a 2022 3rd round pick.

    Keith broke into the NHL with Chicago in the 2005-06 season and amassed 105-520–625 totals in 1,192 games since then. Now at 38-years-old, he’s about to embark on a new season with a new team– one that’s closer to home, as he’s desired to be nearer to family after spending most of the last 12 months isolated in accordance with NHL COVID-19 protocols– with two years remaining on his contract.

    Caleb Jones, meanwhile, joins Chicago as the younger brother of Seth Jones, who was acquired ahead of the 2021 NHL Draft in a trade with the Columbus Blue Jackets on July 23.

    Seth was acquired with a 2021 1st round pick (originally belonging to the Tampa Bay Lightning– 32nd overall, Nolan Allan) and a 2022 6th round pick in exchange for young defender, Adam Boqvist, a 2021 1st round pick (12th overall, Cole Sillinger) and a 2021 2nd round pick (later traded by Columbus to the Carolina Hurricanes– 44th overall, Aleksi Heimosalmi).

    The older Jones signed an eight-year extension through the 2029-30 season worth $9.500 million per season, despite his decline since setting career-highs in goals (16), assists (41) and points (57) in 78 games with Columbus in 2017-18.

    Since then, Seth’s production dropped to 46 points (nine goals, 37 assists) in 75 games in 2018-19, then 30 points (six goals, 24 assists) in an injury filled 56-game 2019-20 season and 5-23–28 totals in 56 games last season.

    Caleb, meanwhile, had four assists in 33 games with Edmonton last season and is signed through 2022-23.

    On July 27th, Chicago acquired goaltender, Marc-Andre Fleury, from the Vegas Golden Knights for forward, Mikael Hakkarainen.

    At 36-years-old and not wanting to be traded from the Golden Knights, Fleury contemplated retiring, despite having one season left on his current contract with a $7.000 million cap hit.

    After consulting with Chicago about the organization’s future plans and city life, Fleury is “refreshed and ready” to lead from the crease and mentor Kevin Lankinen, while Lankinen, Colin Delia and Malcolm Subban compete for the backup job.

    Last season, Fleury went 26-10-0 in 36 games– recording a 1.98 goals-against average, a .928 save percentage and six shutouts in that span, en route to winning his first Vezina Trophy in his 17-year NHL career.

    Since breaking into the league in the 2003-04 season with the Pittsburgh Penguins after he was the 1st overall pick for Pittsburgh in the 2003 NHL Draft, he’s amassed a 492-276-2-80 record in 883 career NHL games for the Penguins and Golden Knights.

    Though he won the Vezina last season and posted a 2.04 goals-against average in 16 playoff games in 2021, Fleury had a goals-against average of 2.50 or more in three out of the four prior seasons, so it’d be wise to balance his workload with whoever wins the backup job.

    As Chicago is hungry for one last run at the Cup with Patrick Kane and Jonathan Toews in a Chicago uniform, you can’t risk running Fleury into the ground– especially if this is his last season.

    Chicago also added Tyler Johnson and a 2023 2nd round pick in a separate trade with the Tampa Bay Lightning on July 27th in exchange for the Seabrook’s contract.

    Seabrook’s career-ending hip injury will help Tampa utilize cap relief via the same long-term injured reserve clause in the collective bargaining agreement that drove some fans around the NHL nuts while the Lightning stockpiled their weapons for their back-to-back Cup championship run.

    Meanwhile, Johnson carries a $5.000 million cap hit through 2023-24, and his 8-14–22 totals in 55 games as a 31-year-old last season into Chicago’s middle-six meat of the lineup.

    A day later, Chicago traded the rights to Nikita Zadorov to the Calgary Flames for a 2022 3rd round pick after Zadorov spent one season in Chicago and had 1-7–8 totals in 55 games after reaching double-digit points in four out of five prior seasons with the Colorado Avalanche.

    Zadorov was rewarded with a one-year deal in Calgary worth $3.750 million, which was $3.750 million more than Chicago wanted to spend on a primarily physical game– and physical game only– defender.

    Meanwhile, Chicago’s forward, Andrew Shaw, is heading to the long-term injured reserve for salary cap relief of about $3.900 million in the final year of his contract– forced into retirement due to multiple concussions sustained over his 10-year career.


    Offseason Grade: C

    Johnson and Fleury bring name brand recognition to a lineup that’s remained mostly unchanged from last season to this season– even with the addition of Seth Jones to the defense in light of Keith’s planned departure.

    Pius Suter put up 14-13–27 totals in 55 games in an impressive NHL debut for a 25-year-old last season and Chicago chose not to tender him a qualifying offer– allowing Suter to walk and sign with the Detroit Red Wings for a little more than half of what Chicago is paying Johnson for about the same results.

    Chicago took a risk this offseason as they’re desperate for Toews and Kane to remain in good faith with the organization– with Toews returning to the lineup after missing all of the 2020-21 season due to a bout with a chronic illness– as both players could leave the organization for greener pastures after the 2022-23 season when their matching eight-year contracts with $10.500 million cap hits expire.

    The fact of the matter is that Chicago took their foot off the gas after winning it all for the third time in five years in 2015.

    There’s no clear “goaltender of the future” and the prospect pool is being restocked after years of sustained success depleted it.

    After the Nashville Predators swept Chicago in the 2017 First Round, Bowman could’ve made sweeping moves to keep Chicago competitive– a la the Pittsburgh Penguins for the greater part of the last 15 years– but he didn’t having over-relied on what was familiar, like most NHL GMs.

    Then again, inaction when the situation necessitates action seems like it’s on brand for Bowman and the organization.

  • Detroit Red Wings 2021-22 Season Preview

    Detroit Red Wings 2021-22 Season Preview

    2020-21 record 19-27-10, 48 points

    7th in the Discover NHL Central Division

    Missed the postseason for the fifth-straight year

    Additions: F Mitchell Stephens (acquired from TBL), F Pius Suter, D Nick Leddy (acquired from NYI), G Alex Nedeljkovic (acquired from CAR)

    Subtractions: F Mathias Bromé (NL), F Turner Elson (signed with Grand Rapids Griffins, AHL), F Valtteri Filppula (NL), F Luke Glendening (signed with DAL), F Darren Helm (signed with COL), F Frans Nielsen (buyout), F Richard Panik (traded to NYI), F Evgeny Svechnikov (PTO with WPG), F Dominic Turgeon (signed with MIN), F Hayden Verbeek (signed with Grand Rapids Griffins, AHL), F Henrik Zetterberg (retired), D Alex Biega (signed with TOR), D Dennis Cholowski (expansion, SEA), D Christian Djoos (NL), D Joe Hicketts (signed with MIN), D Dylan McIlrath (signed with WSH), G Jonathan Bernier (traded to CAR, signed with NJD), G Kevin Boyle (ICEHL), G Patrik Rybár (KHL)

    Still Unsigned: F Bobby Ryan, F Givani Smith (RFA)

    Re-signed: F Tyler Bertuzzi, F Adam Erne, F Sam Gagner, F Chase Pearson, F Jakub Vrana, D Filip Hronek, D Gustav Lindstrom, D Marc Staal, G Calvin Pickard

    Offseason Analysis: When Steve Yzerman resigned from the Tampa Bay Lightning, the foundation of his plan as General Manager and the years of development that it took had built up a few levels short of winning back-to-back Stanley Cup championships in 2020 and 2021, after Julien BriseBois picked up where Yzerman left off shortly before the 2018-19 season.

    On April 19, 2019, the prodigal son made his return to Detroit as the now current General Manager of the Red Wings– inheriting a mess left behind by Ken Holland who, despite winning the Cup three times as the executive vice president and GM in Detroit from 1997-2019, was promoted to senior vice president before walking away from the Red Wings altogether.

    Still with me here?

    Yzerman left the Lightning in September 2018, and BriseBois was named his replacement, then later in the 2018-19 league calendar year, the Red Wings hired Yzerman as their General Manager, while Holland stuck around for less than a month longer before leaving for his current role as General Manager and President of Hockey Operations for the Edmonton Oilers.

    In this pseudo-musical chairs endeavor, Tampa has won back-to-back Stanley Cups, while Holland’s Oilers have been mired in early postseason exits and Yzerman, well… …Yzerman’s just been biding his time.

    Though he hasn’t played since the 2017-18 season due to a career-ending degenerative back condition, Henrik Zetterberg’s $6.083 million cap hit is finally off the books.

    Yzerman is no longer looking to take on dead cap space to meet the salary cap floor, but he’s also not quite spending to the ceiling just yet.

    Instead, the Red Wings are setting the gears in motion for big strides sooner rather than later.

    This offseason sped things up, though the team hasn’t been kicked into high-gear just yet.

    For starters, Yzerman’s kept Tyler Bertuzzi, Adam Erne, Sam Gagner, Filip Hronek and Calvin Pickard around as top-six talent, glue guys and necessary goaltending depth in the event of injury.

    He also worked out a solid bridge contract with 25-year-old Jakub Vrana– giving the left wing that was acquired at the 2021 trade deadline a $5.250 million cap hit through the 2023-24 season and buying a year of potential unrestricted free agency in the process.

    Vrana’s short stint down the stretch with Detroit proved to be very productive amassing 8-3–11 totals in 11 games with the Red Wings after putting up 11-14–25 totals through 39 games with the Washington Capitals prior to the trade last season.

    Detroit also managed to snag Pius Suter on the open market after Chicago chose not to tender a qualifying offer for the would have been restricted free agent.

    Suter broke into the league as a 25-year-old rookie and scored 27 points (14 goals, 13 assists) in 55 games with Chicago. In a non-pandemic timeline, Suter would have been on pace for about 40 points in an 82-game schedule.

    That’s nothing to sneeze at for a guy that can work up and down the lineup in a top-nine role on a team that’s looking to get back into annual playoff contention.

    But that’s not all that Yzerman did this offseason.

    As the team said “goodbye” to many long-time Red Wings members, like Darren Helm– who’s now with the Colorado Avalanche– and other more recent placeholders, Yzerman was busy working the phones and dialing the NHL’s trade center.

    Aside from making a few trades involving nothing but draft picks at the 2021 NHL Draft– including one that led to Detroit moving up in the first round in a swap with the Dallas Stars that led to the Red Wings selecting Edmonton Oil Kings (WHL) goaltender, Sebastian Cossa– Yzerman continued to assemble depth down the lineup.

    On July 16th, Detroit sent Richard Panik and a 2021 2nd round pick to the New York Islanders for Nick Leddy as the Islanders looked to make cap space– clearing about $4.125 million in the process for New York and likely teaming Leddy up with Moritz Seider on the second defensive pairing for the Red Wings.

    Yzerman then dealt the negotiating rights for Jonathan Bernier and a 2021 3rd round pick to the Carolina Hurricanes for Alex Nedeljkovic on July 22nd, before signing the former Canes netminder to a two-year extension worth $2.000 million per season.

    Finally, Yzerman went back to the well in Tampa for Mitchell Stephens– sending a 2022 6th round pick in return to the Lightning on July 30th.

    Offseason Grade: B+

    Detroit won’t be great, but they should be better than last season and given the fact that the Red Wings looked competitive at times in 2020-21, they just might play spoiler for some of the teams in the Atlantic Division.

    Meanwhile, Leddy’s jump in production from 21 points in 60 games with the Islanders in 2019-20 to 31 points in 56 games last season should help jumpstart some two-way play in the backend for Detroit.

    A change of scenery and a reunification with Erne on the fourth line for Stephens should necessitate more production than his one point in seven games with the Bolts last season– though neither Erne, nor Stephens are looking to be leading goal scorers on the roster.

    Finally, Nedeljkovic established himself as a starting goaltender in the NHL– or a fringe starter, at least– amassing a 15-5-3 record in 23 games with Carolina last season to go with a 1.90 goals-against average, a .932 save percentage and three shutouts in that span.

    The improvements to Detroit’s defense should pave a way to letting the Red Wings’ offense to grow and the youth throughout the organization to develop while Nedeljkovic can focus on competing with himself to maintain a high-level of play as the goaltender of the future for now, unless Cossa has anything to say about it in the near future.

    For a team that’s been rebuilding in recent years, this is how you do it. Yzerman’s careful scouting, planning and execution is picking up speed.

  • Columbus Blue Jackets 2021-22 Season Preview

    Columbus Blue Jackets 2021-22 Season Preview

    2020-21 record 18-26-12, 48 points

    8th in the Discover NHL Central Division

    Missed the postseason for the first time since 2016

    Additions: F Sean Kuraly, F Zac Rinaldo, F Jakub Voracek (acquired from PHI), D Jake Bean (acquired from CAR), D Adam Boqvist (acquired from CHI)

    Subtractions: F Cam Atkinson (traded to PHI), F Zac Dalpe (signed with FLA), F Mikhail Grigorenko (KHL), F Mikko Koivu (retired), F Ryan MacInnis (signed with BUF), F Stefan Matteau (signed with COL), F Cliff Pu (ICEHL), F Kole Sherwood (signed with OTT), F Daniel Zaar (KHL), D Adam Clendening (signed with PHI), D Michael Del Zotto (signed with OTT), D Seth Jones (traded to CHI)

    Still Unsigned: F Brandon Dubinsky, F Calvin Thürkauf (NL, CBJ reserve list)

    Re-signed: F Patrik Laine, F Alexandre Texier, D Gavin Bayreuther (expansion, SEA, then signed as UFA with CBJ), D Mikko Lehtonen

    Offseason Analysis: First off, where do we even start with how hard this offseason has been for the Blue Jackets organization?

    The loss of Matiss Kivlenieks is paramount in how Columbus approaches the season– honoring their fallen teammate along the way– as well as where they go from here with respect to future decisions in the crease.

    Kivlenieks had potential to be selected by the Seattle Kraken at the expansion draft. He had potential to become the Blue Jackets’ backup in the near future if the team had moved Joonas Korpisalo or Elvis Merzlikins prior to choosing one or the other next July anyway as both Korpisalo and Merzlikins are pending-unrestricted free agents.

    In what’s become an all too familiar reminder lately, tragedy, as with death, is part of life.

    He was a kind soul that was taken from us too soon.


    Columbus welcomed home Dublin, Ohio native, Sean Kuraly on a four-year contract worth $2.500 million per season as the 28-year-old departed his bottom-six role with the Boston Bruins for more money and a change of scenery as his production dropped from 23 points (six goals, 17 assists) in 69 games in 2019-20 to nine points (four goals, five assists) in 47 games last season.

    The Blue Jackets are hoping Kuraly’s arrival will feature a resurgence unlike when Riley Nash left Boston on a high-note and faltered in his Columbus tenure before being traded at last season’s trade deadline to the Toronto Maple Leafs.

    Whereas Mikko Koivu joined Columbus for the 2020-21 season prior to retiring from the NHL after seven games in a Blue Jackets uniform, Blue Jackets General Manager, Jarmo Kekäläinen, can count on Kuraly to patch up the bottom-six– especially the fourth line– without the prospect of sudden retirement.

    There’s a familiar face in town this season as Jakub Voracek is back in a Blue Jackets jersey for the first time since the 2010-11 season after Kekäläinen dealt Cam Atkinson to the Philadelphia Flyers in a one-for-one trade as the Flyers looked to save some salary for other important areas.

    Voracek, like Kuraly, could use a bit of a resurgence as of late after his numbers dropped from 66 points in 78 games with Philadelphia in 2018-19 to 56 points in 69 games with Philly in 2019-20 and, most recently, 9-34–43 totals in 53 games with the Flyers last season.

    Interestingly enough, the 32-year-old forward has never scored more than 23 goals in a season (set back in 82 games in 2013-14 with Philadelphia) and had three consecutive seasons of 20 or more goals from 2012-13 through 2014-15 and again from 2016-17 through 2018-19.

    Columbus also grabbed the rights to Jake Bean in a trade with the Carolina Hurricanes and signed Bean to a three-year extension– incorporating the 23-year-old defender as part of the Blue Jackets’ blue line reform in the aftermath of one of the biggest trades this offseason.

    After stating that he wouldn’t sign an extension with Columbus, Seth Jones was dealt to Chicago with a 2021 1st round pick (32nd overall, Nolan Allan) and a 2022 6th round pick for Adam Boqvist, a 2021 1st round pick (12th overall, Cole Sillinger), a 2021 2nd round pick that was when flipped to Carolina for Bean and a conditional 2022 1st round pick.

    If Chicago wins one of the 2022 draft lotteries, then the 2022 1st round pick becomes a 2023 1st round pick and in any case, the Blue Jackets aren’t paying Jones $9.500 million per season when his new extension kicks in next season.

    Except Columbus then turned around and gave Zach Werenski a six-year extension worth $9.583 million that goes into effect starting with the 2022-23 season through 2027-28.

    At the very least, it shows that the Blue Jackets are willing to commit dollars and term to a player in their organization, though with the steep prices paid by teams for defensive talent via free agency, trades and in extensions this offseason, only time will tell if it was truly worth it.

    Werenski is 24-years-old and will be turning 31 shortly after this extension expires.

    The good news is that it’ll cover his defensive prime, as long as he can stay healthy and at that high level of competition.

    The bad news is that Columbus could be playing with fire if their ongoing overhaul doesn’t pan out soon enough.

    Speaking of the changing of seasons, Brad Larsen went from being an assistant coach with the team to being named the 10th head coach in franchise history after John Tortorella was told his contract would not be renewed.

    Larsen’s been around in the Blue Jackets organization since the 2010-11 season when he was named as an assistant coach with the Springfield Falcons (AHL). He spent two seasons in that role before becoming the Falcons’ head coach from 2012-14, prior to being called up to being behind the bench in Columbus as an assistant coach from the 2014-15 season through 2020-21.

    Perhaps Patrik Laine can get a chance to relax and play his game his way– as with the rest of the young Blue Jackets players– growing and developing in accordance with their preferred styles instead of being told to conform to a universal 200-foot style game.

    That’s not to say that Tortorella’s tenure with Columbus wasn’t worth it, but rather to point out that it takes the right kind of players to perform under a certain structure and the Blue Jackets shifted away from that over the years.

    Offseason Grade: C

    Columbus didn’t do anything irrational and avoided the potential salary cap hell that might come with Jones’ extension in Chicago given his recent decline.

    That said, they also then willingly gave Werenski what Jones was asking for and then some because surely they weren’t afraid of history repeating itself or anything.

    Regardless, Kekäläinen still has about $10.4 million in cap space for 2021-22, which means they won’t necessarily be good enough for playoff contention, but that’s the point.

    Either Columbus will get lucky and strike it rich with what they’ve got, the systems Larsen develops and the new additions here and there or they’ll fall further in the standings and get lucky in the 2022 Draft Lottery.

  • New Jersey Devils 2021-22 Season Preview

    New Jersey Devils 2021-22 Season Preview

    2020-21 record 19-30-7, 45 points

    7th in the MassMutual NHL East Division

    Missed the postseason for the third-straight year

    Additions: F Tomas Tatar, D Ryan Graves (acquired from COL), D Dougie Hamilton, D Christian Jaros (acquired from SJS), G Jonathan Bernier

    Subtractions: F Nathan Bastian (expansion, SEA), F Christoph Bertschy (NL), F Brandon Gignac (signed with Laval, AHL), F Mason Jobst (signed with Rochester, AHL), F Mikhail Maltsev (traded to COL), F Nicholas Merkley (traded to SJS), F Brett Seney (signed with TOR), F Ben Street (DEL), D Will Butcher (traded to BUF), D Connor Carrick (signed with SEA), D Josh Jacobs (signed with CAR), D Ryan Murray (signed with COL), D David Quenneville (SHL), D Colby Sissons (HockeyAllsvenskan), D Matt Tennyson (signed with NSH), G Corey Crawford (retired), G Aaron Dell (signed with BUF)

    Still Unsigned: G Gilles Senn (NL, NJD reserve list), G Evan Cormier

    Re-signed: F A.J. Greer, F Janne Kuokkanen, F Yegor Sharangovich, F Marian Studenic

    Offseason Analysis: The Devils, like Chicago, turned some heads in the first half of the 2020-21 season. Unlike Chicago, New Jersey wasn’t really anywhere near the top of the standings in their division, but at least Yegor Sharangovich’s emergence and Ty Smith’s performance was a welcome reception for a team that’s yearning for more.

    Jack Hughes, Nico Hischier, Pavel Zacha and Miles Wood are all growing in their roles and looking for supporting cast members that haven’t been traded in recent years (think Blake Coleman, Kyle Palmieri and others) as the winds of change sweep through the Devils organization.

    Now, it appears, is the time for New Jersey to blossom into something. What that something might be remains to be seen, however.

    Sharangovich signed a two-year extension worth $2.000 million per season as a solid bridge contract after putting up 30 points (16 goals, 14 assists) in 54 games in his first NHL season after starting the 2020-21 calendar in the Kontinental Hockey League with Dinamo Minsk, where he had 17-8–25 totals in 34 games.

    His speed is impressive, but his hands and quick shot might be even more so.

    Zacha may have led the team in scoring with 35 points last season, while Hughes trailed with 31 points, but Sharangovich was tied with Jesper Bratt for the third-most points on the roster. Few people outside of New Jersey could’ve seen that coming.

    On defense, Smith was a welcome addition to re-igniting some semblance of an offense from the backend.

    That said, P.K. Subban managed to score 19 points in 44 games and was on pace for about 27 points in a regular 82-game schedule.

    After bottoming out with 18 points in 68 games in 2019-20, Subban’s rise back to relevance times out pretty well entering a contract year for 2021-22– and with Dougie Hamilton locked up via free agency to a seven-year deal at Subban’s $9.000 million cap hit, a little healthy competition might just be the thing that he needs.

    Hamilton had 42 points (10 goals, 32 assists) in 55 games with the Carolina Hurricanes last season, which was down from his .852 points-per-game production in 2019-20, when he had 14-26–40 totals in 47 games prior to injury.

    At .764 points-per-game in 2020-21, though, and being only 28-years-old, Hamilton is in the peak of his defensive prime and should be a power play specialist– quarterbacking New Jersey’s defense for a long time in the new-age era of two-way defenders.

    Plus Hamilton is four years younger than Subban, so there’s less risk of things backfiring up front in Hamilton’s tenure with the Devils than Subban’s tumultuous drop in production from Nashville to New Jersey.

    It’s a risk worth taking for a team that’s looking to get back into the Stanley Cup Playoffs for the first time since 2018, when Taylor Hall went on his Hart Memorial Trophy winning MVP of the regular season run prior to being eliminated in five games in the 2018 First Round by the Tampa Bay Lightning.

    Hall is a member of the Boston Bruins these days– a team the Devils went 5-1-2 against last season.

    The additions of Tomas Tatar and Jonathan Bernier via free agency should shore up depth in the middle-six and in the crease where Mackenzie Blackwood and Scott Wedgewood looked fine, but in desperate need of veteran leadership– especially as Blackwood continues to emerge in the league.

    New Jersey General Manager, Tom Fitzgerald, shouldn’t have to worry about any unexpected retirements like how Corey Crawford signed with the Devils before retiring prior to the 2020-21 season getting underway.

    Offseason Grade: A-

    Fitzgerald added one of the better free agents in the market to his roster and still has about $12.100 million in cap space to work with, which is the only reason why the Devils didn’t get an “A” since it seems like they could’ve done a little more.

    Nobody’s really expecting New Jersey to make a deep run, but they should align themselves with better chances at playoff contention given the moves made this offseason.

    For a team that’s been out of a serious run since making the Stanley Cup Final in 2012, it’s about time that the Devils get back into the playoff picture and adding Hamilton to New Jersey’s core certainly speeds things up by making the Devils a desirable destination at least.

    Whereas other teams in the highly competitive Metropolitan Division are expected to falter, New Jersey’s stock is starting to rise so right about now would be the perfect time to buy in.

    Ideally, they should be in wild card contention.

  • Seattle Kraken 2021-22 Season Preview

    Seattle Kraken 2021-22 Season Preview

    2020-21 record 0-0-0, 0 points

    Making their debut in the Pacific Division

    Newest expansion team entering their 1st season

    Additions: F Mason Appleton (from WPG), F Nathan Bastian (from NJD), F Colin Blackwell (from NYR), F Joonas Donskoi (from COL), F Jordan Eberle (from NYI), F Yanni Gourde (from TBL), F Morgan Geekie (from CAR), F Luke Henman, F Calle Järnkrok (from NSH), F Marcus Johansson (UFA from MIN), F Jared McCann (from TOR), F Jaden Schwartz (UFA from STL), F Brandon Tanev (from PIT), F Alexander Wennberg (UFA from FLA), D Connor Carrick (UFA from NJD), D Mark Giordano (from CGY), D Haydn Fleury (from ANA), D Adam Larsson (from EDM), D Jeremy Lauzon (from BOS), D Jamie Oleksiak (from DAL), D Gustav Olofsson (UFA from MTL), D Carson Soucy (from MIN), G Antoine Bibeau (UFA from COL), G Joey Daccord (from OTT), G Chris Driedger (from FLA), G Philipp Grubauer (UFA from COL)

    Subtractions: F Tyler Pitlick (traded to CGY), F John Quenneville (NL), D Gavin Bayreuther (signed with CBJ), D Kurtis MacDermid (traded to COL), G Vitek Vanecek (traded to WSH)

    Still Unsigned: D Dennis Cholowski (from DET)

    Re-signed: F Kole Lind (from VAN), F Alexander True (from SJS), F Carsen Twarynski (from PHI), D Will Borgen (from BUF), D Vince Dunn (from STL), D Cale Fleury (from MTL)

    Offseason Analysis: The NHL’s newest franchise is set to take to the ice for their first season on Oct. 12th as the Kraken pay a visit to the Vegas Golden Knights to kickoff a five-game road trip before hosting the Vancouver Canucks on Oct. 16th in the first home game in the freshly renovated Climate Pledge Arena in Seattle.

    Vegas didn’t do Seattle any favors in terms of establishing new-age expansion team expectations, since the Golden Knights found a way to make the 2018 Stanley Cup Final in their first season, but Kraken fans are just happy to have a professional hockey team competing for the Cup back in the city for the first time since the Seattle Metropolitans folded in 1924.

    The Kraken are going to draw many comparisons to the Golden Knights despite adopting different strategies in roster compesition.

    Vegas hit the ground running with a “win now” mentality, while Seattle’s built to grind their opponents down by rolling four lines similar to how the New York Islanders play a modified version of “the trap”.

    Kraken General Manager, Ron Francis, has a great scouting department down the hall and knows how to construct a foundation for the future.

    Francis’ track record as the General Manager of the Carolina Hurricanes prior to Don Waddell’s arrival saw the likes of Martin Neceas, Morgan Geekie, Jake Bean, Julien Gauthier, Noah Hanifin, Sebastian Aho, Nicolas Roy, Haydn Fleury, Alex Nedeljkovic, Warren Foegele, Lucas Wallmark, Elias Lindholm, Brett Pesce, Brock McGinn and Jaccob Slavin rise through the ranks to the NHL– whether they still remain in a Canes uniform or not.

    The future is bright for Seattle, while Dave Hakstol is getting a second chance behind the bench of an NHL team after a brief stint as an assistant coach with the Toronto Maple Leafs most recently.

    Hakstol’s time as the head coach of the Philadelphia Flyers followed the rollercoaster that the organization’s been stuck in since Ron Hextall vacated the net.

    One year showed promise, the next year was average, but then Hakstol and the team found another gear and were on the rise again– finishing 3rd in the Metropolitan Division in 2017-18, before his ultimate downfall and firing– though Philadelphia’s revolving door of goaltenders may have been a contribution.

    Yanni Gourde had 17-19–36 totals in 56 games with the Tampa Bay Lightning last season en route to back-to-back Stanley Cup championships.

    He will miss the start of the 2021-22 season, though, which could put a damper on the expectations that he’ll be a breakout player in a Kraken uniform.

    That said, glue guys like Joonas Donskoi, Alexander Wennberg, Brandon Tanev and Mason Appleton should compliment the roster well and help fill the void, while Jordan Eberle and Jaden Schwartz work on solidifying a top-six forward group.

    On defense, Mark Giordano provides a touch of leadership and experience with Jamie Oleksiak and Adam Larsson on an otherwise young blue line filled with the likes of Will Borgen, Vince Dunn, Haydn Fleury and Jeremy Lauzon.

    In the crease, Seattle signed Philipp Grubauer after selecting Chris Driedger, Vitek Vanecek (later traded back to the Washington Capitals) and Joey Daccord in the expansion draft.

    Driedger was the expected starter until Grubauer came along and left the Colorado Avalanche after the last three seasons.

    Grubauer had seven shutouts to go with his 30-9-1 record in 40 games played last season, as well as a 1.95 goals-against average and a .922 save percentage in that span.

    While Driedger’s 2.07 goals-against average and .927 save percentage was pretty great for the Florida Panthers last season, his 14-6-3 record and three shutouts pale in comparison to Grubauer.

    That said, the two should make a dynamic duo as one of the most promising goaltending tandems on paper entering the 2021-22 season.

    Seattle may or may not make the playoffs in their first season, but they’re sure to be better than a lot of expansion teams before the Golden Knights came around and flipped the script.

    Offseason Grade: B-

    Both the Golden Knights and the Kraken benefitted from some of the most generous expansion draft rules in league history– though Seattle dealt with the aftermath of Vegas’ wrath in swindling other teams via side deals in 2017, and couldn’t make a trade at the 2021 NHL Expansion Draft itself as a result.

    Admit it, you would’ve taken Alex Ovechkin, Carey Price, Gabriel Landeskog and Vladimir Tarasenko if they were made available to you in an NHL 22 fantasy draft– salary cap be damned.

    But that’s just it– a fantasy.

    Even Vegas was laughed at for some of their expansion draft choices, but both the Golden Knights and Kraken experienced quite a turnover between when they filled out a roster for the first time on paper and when they hit the ice.

    For having to put together a team from scratch, Francis didn’t do a bad job. For trying to win a Cup in their first season, well, the jury’s still out on that one, Seattle.

    In any case, the city has more Stanley Cup rings before the Kraken even existed than 11 other current NHL teams thanks to the Metropolitans winning it all as the first American team to win the Cup in 1917.

  • Buffalo Sabres 2021-22 Season Preview

    Buffalo Sabres 2021-22 Season Preview

    2020-21 record 15-34-7, 37 points

    8th in the MassMutual NHL East Division

    Missed the postseason for the 10th-straight year

    Additions: F John Hayden, F Vinnie Hinostroza, D Will Butcher (acquired from NJD), D Robert Hagg (acquired from PHI), D Ethan Prow, G Craig Anderson, G Aaron Dell, G Devon Levi (acquired from FLA)

    Subtractions: F Jean-Sébastien Dea (signed with MTL), F Steven Fogarty (signed with BOS), F Sam Reinhart (traded to FLA), F C.J. Smith (signed with CAR), D Will Borgen (expansion, SEA), D Matt Irwin (signed with WSH), D Jake McCabe (signed with CHI), D Casey Nelson (retired), D Rasmus Ristolainen (traded to PHI), G Michael Houser (signed with Rochester, AHL), G Carter Hutton (signed with ARI), G Stefanos Lekkas (signed with Fort Wayne, ECHL), G Linus Ullmark (signed with BOS)

    Still Unsigned: F Dawson Dipietro, F Casey Mittelstadt (RFA), F Tobias Rieder, F Riley Sheahan, D Rasmus Dahlin (RFA), D Henri Jokiharju (RFA)

    Re-signed: F Rasmus Asplund, D Brandon Davidson, D Casey Fitzgerald

    Offseason Analysis: Apparently the Buffalo Sabres have never heard the phrase “don’t count your chickens before they hatch” except in this case it’s not even about making the playoffs– it has everything to do with the makeup of their roster this offseason.

    For starters, the 1st overall pick in the 2021 NHL Draft, Owen Power, is sticking around at the University of Michigan for another season, which is honestly for the better. He can develop as a defender at his own pace and avoid wracking up an insurmountable minus-rating.

    When it seemed like Sabres General Manager, Kevyn Adams, could count on somebody, anybody, wanting to stay in Buffalo, well…

    Turns out after an 18-game losing streak last season, a lot of players don’t want to be back.

    After a disastrous 2020-21 season that featured six goaltenders making at least one appearance in a Sabres uniform, including Linus Ullmark, Michael Houser, Carter Hutton, Dustin Tokarski, Jonas Johansson and Ukko-Pekka Luukkonen, Adams was left with some difficult decisions to make as only one goaltender recorded a goals-against average below a 3.00.

    Ullmark had the only winning record for the Sabres last season– amassing a 9-6-3 record in 20 games, while posting a 2.63 goals-against average and a .917 save percentage in that span.

    He was interested in signing an extension during the season, despite Buffalo’s defensive struggles and offensive inefficiency, but the Sabres wouldn’t budge and opted to kick the can down the road for a renewal in the offseason.

    Adams didn’t want contract negotiations to distract his only productive goaltender, it seemed.

    That didn’t sit well with Ullmark, though, as the Boston Bruins courted him away on a four-year contract worth $20 million shortly after Hutton departed Buffalo for the Arizona Coyotes on a one-year, $750,000 deal earlier in the day when free agency opened on July 28th.

    Going into free agency, the Sabres could afford to lose Hutton as he struggled through 13 games in 2020-21, with a 3.47 goals-against average, an .886 save percentage and a 1-10-1 record in that span.

    Hutton never really made the jump from being a backup with the St. Louis Blues to being a legitimate starting goaltender for Buffalo, but with Luukkonen as the “goaltender of the future” for the franchise, Adams probably thought he could lose Hutton and keep Ullmark around for the transition of power in the crease– until they couldn’t.

    With Hutton and Ullmark now out of the picture, Adams passed on re-signing Houser, who made his NHL debut and played similar to Hutton in that he had a 3.46 goals-against average and a .901 save percentage– though Houser had a better record (2-2-0) in four games played.

    Houser will still be in upstate New York for the 2021-22 season, though, as he signed an AHL contract with the Rochester Americans.

    Johansson was dealt to the Colorado Avalanche ahead of the trade deadline and Tokarski couldn’t hold things down in the NHL, but still has a year left on his contract with the Sabres.

    The Seattle Kraken landed Philipp Grubauer. The Avalanche traded for Darcy Kuemper. Toronto and Carolina swapped goaltenders even though it wasn’t a trade– it was just a product of free agency!

    But don’t worry, the Sabres didn’t forget to sign a goalie in the offseason– they actually remembered to sign two goaltenders.

    Both received one-year deals worth $750,000 and one of them put off retirement to play for Buffalo.

    That’s right, Craig Anderson and Aaron Dell are the new guys in the crease for the Sabres for 2021-22.

    At 40-years-old, Anderson isn’t as limber as he used to be, but he managed to put up a 2-1-0 record in four games played with the Washington Capitals last season. He also had a 2.13 goals-against average and a .915 save percentage in that span.

    Meanwhile, 32-year-old Dell had a rough time rotating as the third-string goaltender with the New Jersey Devils last season– amassing a 1-5-0 record in seven games and a 4.14 goals-against average, as well as an .857 save percentage.

    Given the league’s COVID-19 protocols and taxi squad rules for last season, both goalies were a safety net option in the event of an injury or COVID-19 outbreak.

    The two goaltenders played a combined 11 games last season in a 56-game schedule and that’s the only big story out of the Sabres this offseason.

    Yep. Nothing else going on between the end of 2020-21 and the start of 2021-22.

    Surely Jack Eichel is happy with– wait, what?

    That’s right, Buffalo still has to work on trading Eichel– their once cornerstone player turned injured and fed up modern-day Matt Duchene at the end of his tenure with Colorado saga (part 2, kind of).

    Plus, Adams shipped out Sam Reinhart to the Florida Panthers and Rasmus Ristolainen to the Philadelphia Flyers via trades this offseason.

    Reinhart became a casualty of a rebuilding team still going through another rebuild, but at least the Panthers gave Buffalo a 2022 1st round pick and goaltending prospect, Devon Levi, in return.

    Ristolainen had been wanting out of Buffalo for at least a year or two now and finally got his wish, while helping the Sabres rob the Flyers of a 2021 1st round pick (Isak Rosén), a 2023 2nd round pick and defender, Robert Hagg.

    Draft day trades and free agent defenders went for a premium this year.

    The Sabres also added Will Butcher and a 2022 5th round pick in a salary cap dump move from the Devils in exchange for future considerations while New Jersey went on to sign Dougie Hamilton to a long-term deal in free agency.

    Butcher should be an upgrade on the blue line (think Colin Miller, but better), though there’s not much else around him– especially with Rasmus Dahlin still waiting on a new contract.

    Offseason Grade: D

    The Sabres should receive an “F” for not having cashed in on Eichel yet, but the return on Reinhart and Ristolainen in separate trades is promising.

    At the very least, Adams knows he can command a high-value yield for young players that have shown NHL-caliber talent (at the very least) and are in demand– albeit Ristolainen in Philadelphia is a reclamation project, but we’ll save that for the Flyers preview.

    Since Eichel is a star player, Buffalo automatically loses out on an inevitable trade, but anything less than what they got for Reinhart or Ristolainen is worthy of firing Adams this early in his tenure as GM.

    Nothing– absolutely nothing– went well for the Sabres last season. An 18-game losing streak will do that to you.

    The good news is that it appears they’ve reached rock bottom. The bad news is that they could still be at rock bottom this season.

    Buffalo can only go up, but it’s a question of when.

  • DTFR Podcast #227- Hello Hurricane

    DTFR Podcast #227- Hello Hurricane

    Nick recaps some things from the last month including a couple of big-name retirements, other news and recent tragedies.

    Subscribe to the podcast on Apple PodcastsStitcher and/or on Spotify.

  • Let’s pretend we have any say in jersey sponsors

    Let’s pretend we have any say in jersey sponsors

    Apparently the National Hockey League’s Board of Governors were up to something this month as it was reported by Sportico on Tuesday that the Board unanimously approved ads on the front of NHL jerseys beginning with the 2022-23 season.

    The ads will be no bigger than a 3-inch-by-3.5-inch rectangle, which is slightly larger than the ads featured on the front of National Basketball Association (NBA) jerseys.

    It was only a matter of time before the NHL followed the NBA in generating additional revenue by doing what professional hockey leagues outside of North America have been doing for many years, as well as what’s been done for at least a few seasons now in the American Hockey League (AHL) and ECHL minor league levels on this side of the pond.

    As always, hockey Twitter is taking the news well.

    Let’s embrace the chaos for a moment and pick some sponsors for all 32 NHL teams that would make so much sense they’ll obviously be overlooked for, well, actual revenue generating streams instead.

    Anaheim Ducks

    What we want: Disney+ or TCL
    What we’ll get: Honda

    The Ducks play at Honda Center and, yeah, there’s really nothing besides Disney swooping in and sponsoring the team that they used to own as a means of cross promoting both the Ducks and The Mighty Ducks: Game Changers on Disney+, so we’re stuck with a Honda logo at center ice and on the front of Anaheim’s jerseys.

    In any case, Honda’s red logo works pretty well with the Orange County orange featured as an accent color on Anaheim’s home and road jerseys.

    NHL teams have a tendency to go back to the well with their partners– think of how many teams have either the same helmet sponsor as another team or just slapped on the same brand as their venue’s naming rights deal– but if we want to expand the playground a little bit perhaps TCL could be of interest for the Ducks.

    Come to think of it, that’s probably a better option.

    *Opens up Photoshop*

    Arizona Coyotes

    What we want: P.F. Chang’s or Cold Stone Creamery
    What we’ll get: Fry’s or something, probably

    Believe it or not the Los Angeles Chargers won’t be the only team tweeting about P.F. Chang’s for long as the restaurant chain was founded in 1993, and opened their first location in Scottsdale, Arizona, so it only makes sense to go back to their roots and toss an ad on the Coyotes’ jersey.

    Also founded in Arizona– Cold Stone Creamery.

    We figured that’d probably make sense on an AHL team’s jersey, though, despite the obvious cold ice, cold ice cream connection.

    The Coyotes had Mountain America on their helmets at home and Dignity Health on their road helmets in 2020-21, so in reality we’ll probably get one of those two on the front of their jerseys in 2022-23.

    Boston Bruins

    What we want: Dunkin’ or bust
    What we’ll get: TD Bank or O.R.G. Packaging, probably

    What could possibly be more Boston than a Bruins jersey with a Dunkin’ logo on it?

    Their AHL affiliate– the Providence Bruins– already play in the Dunkin’ Donuts Center in Rhode Island and have a Dunkin’ ad patch on their jerseys. Why not call it up to the major league?

    That said, with some NBA teams earning up to about $20 million in jersey ad space revenue, the B’s likely will reach for a brand with deeper pockets than doughnuts and coffee.

    Delaware North likes their relationship with a certain bank from Toronto (TD Bank) and has had one of the league’s longest relationships with a Chinese company (O.R.G. Packaging) as part of the NHL’s intended growth beyond the continents of North America and Europe, so one of the two brands is more likely to appear on a Bruins jersey.

    Buffalo Sabres

    What we want: Super Chexx
    What we’ll get: KeyBank

    The Sabres could use some fun in their lives these days and you know what really helps put the mind at ease? Bubble hockey.

    That’s right, Innovative Concepts in Entertainment, Inc. (ICE)– the manufacturers of the popular bar and arcade classic, Super Chexx, that your rich friend down the street growing up also had in the comforts of their home– is based outside Buffalo and would be a match made in heaven right about now.

    Especially as Sabres fans are looking for something to do while the game’s on TV.

    So yeah, we’re definitely going to get KeyBank, Tim Horton’s or something else entirely instead.

    Calgary Flames

    What we want: WestJet or Duraflame
    What we’ll get: Scotiabank

    If you, as an American, can name any other Canadian airline other than Air Canada, then congratulations. If you can’t, then may I introduce you to WestJet?

    WestJet’s headquarters are next to Calgary International Airport and it’d be nice to prove to the world that Canada is more than just a land of Tim Horton’s, Roots, Canadian Tire, Rogers, Scotiabank and Mr. Sub.

    If Duraflame isn’t available, then you might as well dip into the low-cost airline industry as a means of attracting tourists to Banff National Park, Calgary Stampede or whatever it is that sets Calgary apart from the rest of Alberta (so… not being Edmonton).

    Carolina Hurricanes

    What we want: Surge
    What we’ll get: PNC, Diehard, maybe Cheerwine or something else

    This should be obvious, but if you haven’t paid attention to the Hurricanes for at least the last few seasons now they do a “Storm Surge” celebration after every win on home ice in the regular season (and sometimes playoffs).

    Surge (the soda) is one of those drinks that makes headlines every few years for being pulled straight out of the vault and placed back on grocery store shelves– speaking of which, does anyone know if it’s currently available?

    If not, it’ll definitely be back by the 2022-23 season.

    Yes, it’s hard to envision where an ad will be placed on the road jersey as the prime real estate is used up by the diagonal “CANES” letters and– for a few players– the captain’s “C” or alternate captain’s “A”.

    Chicago

    What we want: Portillo’s
    What we’ll get: United

    Look, between Walgreens, Sears and Portillo’s there’s a few legendary brands that Chicago could partner with as their first jersey ad in franchise history (not including practice jerseys).

    Obviously only one of the three mentioned above is the right choice and its the one that might lead you to Walgreens later if you have a weak stomach. Besides, Sears is fading from our collective memory whether it is out of business already or not.

    Clark Griswold would be proud of Portillo’s proudly being displayed on a, well, if a WHL team can rebrand, so can you, Chicago.

    Colorado Avalanche

    What we want: Chipotle or Coors
    What we’ll get: Ball

    Look, whether or not Nathan MacKinnon eats Chipotle is a debate for another day, but one thing’s for sure– both Chipotle and MacKinnon started their careers in Colorado.

    Though Coors or Coors Light would make more sense, we have to consider the fact that kids might be wearing these jerseys to the game and we haven’t heard whether or not the jerseys that are sold in the proshops in 2022-23 and beyond will include the front jersey ad or not.

    If they do, then we probably can’t market beer to children.

    I’m pretty sure there’s a law about that and it’s also the reason why all my 1:64 scale diecast Rusty Wallace and Dale Earnhardt, Jr. cars from when I was a kid said “Team Rusty” and “Dale Jr.” on them, respectively, instead of Miller Lite and Budweiser.

    Columbus Blue Jackets

    What we want: Wendy’s
    What we’ll get: Nationwide

    Coinciding with the uptick in Columbus born and raised players on the Blue Jackets roster, it would be a great idea to add Wendy’s– which was founded in Columbus in 1969– to the team in such a way that perhaps Jack Roslovic and Sean Kuraly star in local commercials to the Blue Jackets viewing area during the 2022-23 season.

    I know that’s assuming Roslovic signs an extension, but the pending-restricted free agent at the end of the 2021-22 season helped facilitate the Pierre-Luc Dubois for Patrik Laine trade with the Winnipeg Jets by forcing Winnipeg into trading him to his hometown team.

    Unlike several recent stars that left the city via free agency, Roslovic will stick around for the long term.

    Especially if there’s some goods in kind involved with a Wendy’s sponsorship. I mean, I would at least.

    Dallas Stars

    What we want: Whataburger
    What we’ll get: AT&T

    Though Whataburger would be a welcome party in the burger wars when Columbus and Dallas would “meat” up, there’s no beef to be found in this hypothetical because AT&T has already made that decision for us.

    Sometimes you just can’t think too hyperlocal and AT&T fetches a more national audience than a regional chain that primarily serves Texas.

    Besides, if you go to Dallas for a Stars game, you can always just get Whataburger then. It’s not like they’re going to send you a meal with a jersey if ads are on the jerseys sold to fans in 2022-23.

    Detroit Red Wings

    What we want: Little Caesars
    What we’ll get: Little Caesars

    The last few teams have all involved food and we’re going to be stuck on this theme for at least one more team after this.

    Both the Red Wings and Little Caesars are owned by the Ilitch family and if you think adding one more connection between Detroit and pizza is a bad thing then you clearly don’t understand the marketing behind this.

    Kids love pizza. Adults love pizza. There’s a lot of good memories involving pizza.

    Plus, with General Manager, Steve Yzerman, in charge, the Red Wings are on the rise, which will only further tap into the nostalgia from when Detroit was doing what the Tampa Bay Lightning are currently doing to the rest of the league.

    Edmonton Oilers

    What we want: Boston Pizza
    What we’ll get: Rogers

    Edmonton thought they could replicate the success Ken Holland had in Detroit by hiring Holland as their General Manager and when they see that we’ve got a pizza establishment heading for the front of the Red Wings’ jersey, then the Oilers will think it’s also a good idea to snag a slice.

    That’s where Boston Pizza comes in.

    Whether or not they’ll get Connor McDavid to do an ad read or be left with whatever scraps surround him on the Oilers roster remains to be seen.

    In all likelihood, Rogers Communications will probably just get to slap their logo on another element of Edmonton’s brand.

    Florida Panthers

    What we want: Royal Caribbean International
    What we’ll get: Baptist Health or something

    The Blockbuster guy (the late Wayne Huizenga) founded the team and almost named them the “Florida Block Busters”, so it’d be neat to incorporate an homage to the days of Blockbuster (rest in peace) with the almost Blockbuster-like colors of Royal Caribbean International on the jersey.

    Plus, who among us hasn’t uttered the words “I need a vacation from my vacation” before?

    If you’re an out of town fan visiting the Panthers in Florida or watching the Panthers come to your town— there’s a cruise line for you even if you wouldn’t go remotely near a cruise before the ongoing pandemic began.

    Los Angeles Kings

    What we want: Dollar Shave Club
    What we’ll get: Anschutz Entertainment Group

    Never doubt for a second that a team owner wouldn’t give up the chance to toot their own horn, which is why it’s quite possible that one of the world’s biggest entertainment entities would slap their own logo on the front of a Kings jersey.

    If you’re not able to finagle a way to write things off as a deduction, then Dollar Shave Club presents a unique opportunity despite the fact that shaving isn’t something that’s in Drew Doughty’s vernacular (or any hockey player, for that matter, when the Stanley Cup Playoffs roll around).

    Manscaped could also make a run here and in any case, fine.

    Minnesota Wild

    What we want: Target or General Mills
    What we’ll get: Xcel Energy

    When you think of Minnesota what’s the first thing you think about?

    That’s right, the very place where you could be standing right now reading this while you’re waiting for a cash register to open up or aimlessly perusing the aisles for those impulse purchases you somehow always make at Target.

    It fits the Wild color scheme well and if we’re not going to get General Mills involved then at least getting more than the standard 5% discount for having a Target RedCard via goods in kind might be enough to convince Kirill Kaprizov to stay in Minnesota long-term.

    Montréal Canadiens

    What we want: CCM and/or Molson
    What we’ll get: Bell

    CCM makes more than just jerseys, but it’s not like adidas would be just fine with a CCM logo appearing on the front of an adidas ADIZERO jersey.

    So, we’re left with two obvious choices– Molson or Bell.

    If there’s nothing against a Canadian team bearing an alcoholic beverage on the front of their jersey with the potential for that brand to be marketed towards kids, then perhaps Molson– whose family ties own the Habs– might make an appearance near the crest.

    That or we’ll just get more airtime for Bell. Either way, Montréal would be attractive enough as a franchise to bring in more than one jersey ad sponsor if the league doesn’t have any specific rules outside of the size of the ad.

    Nashville Predators

    What we want: Curb Records or CMT
    What we’ll get: Fifth Third Bank

    The music city could attract a music label if they wanted to, but Fifth Third Bank loves investing in Nashville for some reason– like, a lot, despite being headquartered in Cincinnati, Ohio and primarily serving Ohio, Kentucky, Indiana, Illinois, Michigan, West Virginia, North Carolina, Georgia and Florida more than all of Tennessee.

    In any case, good for the Predators. They’ll have some deep pockets to reach into while other teams surely will have to squabble for seven figures related to the going rate for the prime ad space.

    Still feels like we’d be missing out on a sweet Curb Records patch close enough to the guitar pick on the right shoulder though.

    New Jersey Devils

    What we want: Honestly, just Prudential is fine
    What we’ll get: Prudential

    The Devils are overlooked and let’s admit it, you couldn’t think of something distinctly New Jersey either– besides not being allowed to fill your own gas tank.

    Bruce Springsteen is not sponsoring the Devils alone.

    Whether it’s settling on an old reliable or simply making use of what’s trustworthy and already available, Prudential and New Jersey just seem like a good fit.

    New York Islanders

    What we want: Gorton’s
    What we’ll get: Not Gorton’s

    “We want fishsticks!”

    O.K., you got them. Take that, Rangers fans. The Islanders are cool now because they’re steering into the skid.

    They just won’t go as far as bringing back the fisherman jersey from the dead, but alas, they’ll show a spark of creativity and even crack a smile on Lou Lamoriello’s face with the real Gorton’s fisherman making an appearance on the jersey.

    Obviously this will never happen.

    New York Rangers

    What we want: Liberty Mutual if they’re bringing back the “Lady Liberty” jerseys as an alternate
    What we’ll get: Chase for sure, maybe New York Life too

    Liberty Mutual (a Boston company) on the “Lady Liberty” jersey would be a sight to see, but New York will never let it happen.

    Instead, Chase, which already has quite a great partnership with the team, Madison Square Garden, Manhattan, etc. will likely just step up and foot the bill for one– if not all– of the jerseys in full.

    That’s fine. The Rangers will suffer the same consequences of having a diagonal wordmark on their jersey like Carolina’s road jersey, but at least New York’s pretty much always been this way so they should have some ideas of how to work around that.

    Ottawa Senators

    What we want: Canada Post
    What we’ll get: Bell, Scotiabank or Canadian Tire

    Canada’s capital city gets the honor of having Canada Post on their jerseys because it breaks up the trend of having the same three or four companies sponsoring all seven Canadian teams (like how their helmets were for 2020-21).

    In reality, we’ll probably get more of the same from the Sens and either Bell, Canadian Tire or Scotiabank will make an appearance on Ottawa’s jersey.

    At the very least, Canada’s postal service sponsoring a team is more economically viable than the United States Postal Service sponsoring a team.

    Philadelphia Flyers

    What we want: Wawa or Audacy
    What we’ll get: Comcast or GlaxoSmithKline

    Remember how I said you don’t want to go too local for a jersey ad? Well, Wawa on a Flyers jersey is an exception.

    That said, it probably wouldn’t have the staying power to work on a road jersey too, so Philadelphia could tap into the artist formerly known as Entercom, since rebanded as Audacy, for more.

    Audacy maintained their Philadelphia headquarters and covers a broad range of Internet radio, digital content, regular radio and podcasting platforms, plus their logo is orange which fits the Flyers brand.

    It’s either that or Comcast will slap their own logo on the jersey or something.

    Pittsburgh Penguins

    What we want: Duolingo
    What we’ll get: PPG Industries

    Duolingo is headquartered in Pittsburgh and as a website and mobile app, every sports league with ads on jerseys needs at least one that makes you scratch your head at first before realizing the connection between the company and the city.

    The dating app, Bumble, once was featured on the NBA’s Los Angeles Clippers jerseys prior to the Clippers replacing Bumble with their more jersey ad with the online browser extension coupon company, Honey.

    Dating and living expenses in Los Angeles are probably harder than learning a few new languages through Duolingo, so combining Duolingo with the Penguins makes perfect sense since hockey players can come from all over and speak many languages.

    Besides, it might give your team an advantage if they can communicate with one another in a setting that is more comfortable for them.

    St. Louis Blues

    What we want: Busch
    What we’ll get: Enterprise

    I know we’ve been over the whole “can they market beer to kids with these jerseys” thing, but St. Louis is the city of Anheuser-Busch, so it’s only fitting that the Blues get a jersey ad that 1) is Anheuser-Busch related and 2) works with their color palette.

    If Major League Baseball’s St. Louis Cardinals play in Busch Stadium and get Budweiser by default with red as a primary color for the ball club, then the Blues naturally get Busch blue and Busch beer. I don’t make the rules.

    Plus Midwesterners really like the stuff.

    San Jose Sharks

    What we want: Adobe
    What we’ll get: SAP or Zoom

    Look, we weren’t going to get away with making these in Photoshop and not having to give Adobe something— and with headquarters in San Jose it only made sense.

    The Sharks have a deep relationship with SAP, though, so it’s more likely than not that the team will just go further with the brand that also is featured on their helmets at home and holds the current naming rights for SAP Center.

    Plus with the uptick in the use of Zoom, San Jose could double-dip and match SAP on the home jersey with SAP stickers on their helmets with Zoom covering the road set (jersey ad and helmet ads).

    Seattle Kraken

    What we want: Boeing
    What we’ll get: Alaska Airlines

    The Kraken already have a deal with Alaska Airlines as the official airline of the franchise, but what’s bigger than an airline itself?

    That’s right, Boeing, the company that makes a lot of planes and other aerospace stuff, was founded in Seattle and still has a major presence in Washington as the largest private employer in the state.

    Want to see your newest expansion team take flight? Just add some Boeing engineering to the jerseys.

    You might have thought Microsoft would make sense for a Seattle-based team, but the league’s agreement with Apple probably puts a quick end to that.

    Tampa Bay Lightning

    What we want: Accusoft
    What we’ll get: DEX Imaging

    Every sport with ads on jerseys has that one company that nobody’s really sure what they do, but they appreciate that they’re spending their money on their favorite team.

    That just might be Accusoft’s relationship with the Lightning come time for ads on jerseys in 2022-23.

    The private computer software company is headquartered in Tampa and was founded back in 1991, as Pegasus Imaging– one year prior to the Lightning’s debut season as an NHL team in 1992-93.

    Toronto Maple Leafs

    What we want: Swiss Chalet, Sun Life Financial
    What we’ll get: Scotiabank, Sun Life Financial

    Scotiabank already has a stronghold on Toronto both financially and in the sense that the Maple Leafs play inside Scotiabank Arena and proudly display Scotiabank’s logo on their helmets, so it seems inevitable that Scotiabank would also make an appearance on the Leafs jersey.

    But Toronto is strong enough to maximize the value of a 3-by-3.5-inch ad and capitalize on the Maple Leaf Sports and Entertainment (MLSE) brand.

    MLSE already has an agreement with Sun Life Financial on their NBA team’s jerseys and the Toronto Raptors were able to go on to win their first championship in 2019.

    Perhaps the key to ending the Maple Leafs’ Stanley Cup drought lies within attracting Sun Life Financial to an NHL jersey ad.

    Vancouver Canucks

    What we want: Hootsuite
    What we’ll get: Rogers

    Remember when you’d see Hootsuite on just about every tweet with a photo? Am I the only one imagining that?

    In any case, Hootsuite was founded and is based in Vancouver and still plays a major role in social media management for brands.

    Whereas Rogers is accessible to most every day Canadians, Hootsuite would be more of a “corporate” target audience and you need sponsors at all levels to attract a wide base of potential clients, fans, etc.

    That said, the Canucks have had a long relationship with Rogers in that they play in Rogers Arena, so it’s probably going to be Rogers.

    Vegas Golden Knights

    What we want: Zappos.com
    What we’ll get: MGM Resorts International or Allegiant Air

    Want to have fun with a local Nevada brand? Zappos is the way to go!

    Want to be realistic and attract out of town fans to a destination like Las Vegas? MGM Resorts International is your sponsor and with Allegiant Air as an ultra-low cost airline that’ll gladly bring you to Vegas for a Golden Knights game…

    Yeah, it’s inevitable that between MGM and Vegas’ current road helmet sponsor (Allegiant) that there’d quickly be no room for a company like Zappos.

    Credit One Bank is on the home helmets for the Golden Knights, so don’t be surprised if they’re a wild card for a jersey ad too.

    Washington Capitals

    What we want: Marriott International
    What we’ll get: Capital One, Custom Ink

    Sportswriters rejoice! Your Marriott points may soon reward you with a Capitals jersey or something like that.

    Headquartered in Bethesda, Maryland, Marriott International would make sense from a local and international brand recognition stance.

    But you know what we’re probably going to get instead? Sheer confusion as Capital One places an ad on front of a jersey that already says “Washington Capitals”. The Capital One Washington Capitals– live at Capital One Arena!

    Either that or Caps owner, Ted Leonsis, might like to make a connection between making custom jerseys for local adult league co-ed softball teams or something and, well, Custom Ink’s logo appearing on Capitals jerseys.

    Winnipeg Jets

    What we want: A&W or SkipTheDishes
    What we’ll get: Canada Life or Bell

    A&W was founded in Winnipeg, while SkipTheDishes is headquartered in Winnipeg.

    Since it’s 2021, and not 1956, we’re more than likely to see SkipTheDishes on a Jets jersey, but if their helmet ads from 2020-21 are any indication for 2022-23 and beyond, then Bell is probably going to land a spot near Winnipeg’s crest.

    Canada Life is taking over as the new naming rights holder for Canada Life Centre where the Jets play, so there’s always a chance they’ll end up with their logo on the front of the jersey too.